Brandwave

How popular isRobert Walters?

In September 2026, people searched for Robert Walters by name about 1,400 times in New Zealand, a 20% decrease from the previous year. These searches made up 10.8% of all New Zealand general professional recruitment searches, placing Robert Walters fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about general professional recruitment, Robert Walters appeared in three of the four answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Robert Walters is the fifth most searched of 13 competitors and the third most recommended in AI answers.

  1. Enterprise RecruitmentShare of searches 15.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Madison RecruitmentShare of searches 15%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. Beyond RecruitmentShare of searches 14.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Hunter CampbellShare of searches 10.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Robert WaltersShare of searches 10.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+8 more

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Robert Walters was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Robert Walters is the third most recommended of the 13.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which general professional recruitment compete with Robert Walters?

Robert Walters against general professional recruitment in New Zealand, by month

Share of searches by month for Enterprise Recruitment, Madison Recruitment, Beyond Recruitment, Hunter Campbell, Robert Walters, Consult Recruitment, 1st Call Recruitment, Frog Recruitment, Greenlight Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentHunter CampbellRobert WaltersConsult Recruitment1st Call RecruitmentFrog RecruitmentGreenlight RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Oct 202515.4%15%10.1%13%13.5%10%6.9%3.1%4.6%4.6%2%0.69%1.1%
Nov 202518.2%14.5%9.5%14.5%10.4%6.4%6.4%3.6%4.3%6.6%2.9%1.2%1.5%
Dec 202517.8%18.4%9.5%11.3%11.5%6.3%9.5%3.4%4.3%4.3%1.9%0.53%1.2%
Jan 202615.7%19.8%10.2%8.4%11.4%7.8%7.9%3.7%5.6%5.7%1.4%0.85%1.7%
Feb 202615%18.7%9.8%12.7%12.9%7.5%7.9%3%4.5%4.5%1.1%1.3%1.1%
Mar 202613.8%17.3%11.1%14%12.3%9%7%3.3%4.1%4.1%1.5%1.4%0.96%
Apr 202616%15.9%13%11.1%13.7%7.1%7.2%3.9%4.7%3.2%2.2%1.1%0.88%
May 202615%15.2%12.3%13%12.9%7.6%6.8%5.5%4.6%2.5%2%2%0.69%
Jun 202617.8%14.3%11.6%12.2%12.5%7.2%7.3%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202618.7%14.7%12%12.8%12.8%7.5%6.7%4.4%4.5%2.5%1.3%1.3%0.9%
Aug 202614.6%14.4%11.9%18.3%10.5%7.4%6.6%4.4%5.4%2.4%1.9%1.3%1%
Sep 202615.3%15%14.8%10.9%10.8%10%6.9%4.6%4.5%2.5%2.1%1.6%0.92%

  1. 1.Enterprise Recruitment

    15.3%

    Moved from 2nd to 1st. 2K estimated branded searches, +0.51% vs prior month. Share +0.7 points.

  2. 2.Madison Recruitment

    15%

    Moved from 3rd to 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Beyond Recruitment

    14.8%

    Moved from 4th to 3rd. 1.9K estimated branded searches, +18.5% vs prior month. Share +2.9 points.

  4. 4.Hunter Campbell

    10.9%

    Moved from 1st to 4th. 1.4K estimated branded searches, -43% vs prior month. Share -7.4 points.

  5. 5.Robert Walters

    10.8%

    Held 5th. 1.4K estimated branded searches, -1.4% vs prior month. Share +0.3 points.

  6. 6.Consult Recruitment

    10%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +2.6 points.

  7. 7.1st Call Recruitment

    6.9%

    Held 7th. 890 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Frog Recruitment

    4.6%

    Moved from 9th to 8th. 600 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Greenlight Recruitment

    4.5%

    Moved from 8th to 9th. 590 estimated branded searches, -19.2% vs prior month. Share -0.8 points.

  10. 10.Kinetic Recruitment

    2.5%

    Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Origin Talent

    2.1%

    Held 11th. 270 estimated branded searches, +3.8% vs prior month. Share +0.2 points.

  12. 12.Evolve Recruitment

    1.6%

    Held 12th. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.

  13. 13.Eclipse Recruitment

    0.92%

    Held 13th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

Compare popularity between Robert Walters and its closest rivals

Every comparison with Robert Walters

46 comparisons

How has branded search demand for Robert Walters changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Robert Walters in New Zealand fell from 1.8K to 1.4K.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among general professional recruitment in New Zealand decreased from 13.5% to 10.8%.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among general professional recruitment in New Zealand peaked at 13.7% in April 2026 and was lowest at 10.4% in November 2025.
  • Across the 12 months ending September 2026, Robert Walters fell from 3rd to 5th among general professional recruitment in New Zealand.

How did search popularity change for New Zealand general professional recruitment in September 2026?

6 changes

  1. In September 2026, Enterprise Recruitment overtook Hunter Campbell to become the leader among general professional recruitment in New Zealand, with 15.3% of the searches.

  2. In September 2026, Madison Recruitment overtook Hunter Campbell to rank 2nd among general professional recruitment in New Zealand, with 15% of the searches.

  3. In September 2026, Beyond Recruitment overtook Hunter Campbell to rank 3rd among general professional recruitment in New Zealand, with 14.8% of the searches.

  4. In September 2026, Consult Recruitment gained share of searches among general professional recruitment in New Zealand, from 7.4% to 10%.

  5. In September 2026, Hunter Campbell lost share of searches among general professional recruitment in New Zealand, from 18.3% to 10.9%.

  6. In September 2026, Greenlight Recruitment lost share of searches among general professional recruitment in New Zealand, from 5.4% to 4.5%.

How are Robert Walters’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Robert Walters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters vacancies

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How the Brand Demand Index is measured

Where does Robert Walters compete?

Robert Walters is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment5th of 1310.8%Shown above
Technology recruitment agencies1st of 1220.3%Show ranking
Executive search firms1st of 1323.1%Show ranking
Christchurch recruitment agencies8th of 94.5%Show ranking
Salary benchmarking and pay intelligence providers1st of 752.2%Show ranking
Wellington recruitment agencies2nd of 920.9%Show ranking
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