Brandwave

How popular isRobert Walters?

In September 2026, people searched for Robert Walters by name about 1,400 times in New Zealand, a 20% decrease from the previous year. These searches made up 23.1% of all New Zealand executive search firm searches, placing Robert Walters first out of 13 firms. When we asked both ChatGPT and Google AI Overviews about executive search firms, Robert Walters appeared in two of the three answers and was the fifth most recommended of the 13.

Search and AI answers in September 2026

Robert Walters is the most searched of 13 competitors and the fifth most recommended in AI answers.

  1. Robert WaltersShare of searches 23.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  2. JacksonStone & PartnersShare of searches 11%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
  3. Hobson LeavyShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Inside RecruitmentShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Kerridge & PartnersShare of searches 8.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Robert Walters was mentioned in two out of three: in two of the three ChatGPT answers. Robert Walters is the fifth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which executive search firms compete with Robert Walters?

Robert Walters against executive search firms in New Zealand, by month

Share of searches by month for Robert Walters, JacksonStone & Partners, Hobson Leavy, Inside Recruitment, Kerridge & Partners, Korn Ferry, Sheffield, Alexander James, Sprout People, Decipher Group, Farrow Jamieson, Johnson Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

  1. 1.Robert Walters

    23.1%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.JacksonStone & Partners

    11%

    Held 2nd. 620 estimated branded searches, -4.6% vs prior month. Share -0.4 points.

  3. 3.Hobson Leavy

    10.7%

    Moved from 4th to 3rd. 600 estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.Inside Recruitment

    10.7%

    Moved from 5th to 4th. 600 estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  5. 5.Kerridge & Partners

    8.5%

    Moved from 6th to 5th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Korn Ferry

    8.5%

    Moved from 7th to 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Sheffield

    7.1%

    Moved from 8th to 7th. 400 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Alexander James

    6.4%

    Moved from 3rd to 8th. 360 estimated branded searches, -29.4% vs prior month. Share -2.5 points.

  9. 9.Sprout People

    5%

    Moved from 10th to 9th. 280 estimated branded searches, +16.7% vs prior month. Share +0.8 points.

  10. 10.Decipher Group

    3.2%

    Moved from 11th to 10th. 180 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  11. 11.Farrow Jamieson

    3.2%

    Moved from 9th to 11th. 180 estimated branded searches, -35.7% vs prior month. Share -1.7 points.

  12. 12.Johnson Partners

    2.5%

    Held 12th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Ichor Leadership Search

    0.18%

    Held 13th. 10 estimated branded searches, -75% vs prior month. Share -0.5 points.

Compare popularity between Robert Walters and its closest rivals

Every comparison with Robert Walters

46 comparisons

How has branded search demand for Robert Walters changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Robert Walters in New Zealand fell from 1.8K to 1.4K.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among executive search firms in New Zealand decreased from 27% to 23.1%.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among executive search firms in New Zealand peaked at 29.4% in February 2026 and was lowest at 22.7% in August 2026.

How did search popularity change for New Zealand executive search firms in September 2026?

6 changes

  1. In September 2026, Hobson Leavy overtook Alexander James to rank 3rd among executive search firms in New Zealand, with 10.7% of the searches.

  2. In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches.

  3. In September 2026, Sprout People overtook Farrow Jamieson to rank 9th among executive search firms in New Zealand, with 5% of the searches.

  4. In September 2026, Alexander James lost share of searches among executive search firms in New Zealand, from 8.9% to 6.4%.

  5. In September 2026, Farrow Jamieson lost share of searches among executive search firms in New Zealand, from 4.9% to 3.2%.

  6. In September 2026, Decipher Group lost share of searches among executive search firms in New Zealand, from 3.8% to 3.2%.

How are Robert Walters’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Robert Walters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters vacancies

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How the Brand Demand Index is measured

Where does Robert Walters compete?

Robert Walters is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment5th of 1310.8%Show ranking
Technology recruitment agencies1st of 1220.3%Show ranking
Executive search firms1st of 1323.1%Shown above
Christchurch recruitment agencies8th of 94.5%Show ranking
Salary benchmarking and pay intelligence providers1st of 752.2%Show ranking
Wellington recruitment agencies2nd of 920.9%Show ranking
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