Brandwave

Korn Ferry vs Robert Walters:Which is more popular?

In September 2026, Robert Walters had more branded searches than Korn Ferry among executive search firms in New Zealand. Robert Walters had about 1,300 branded searches, while Korn Ferry had 480. Robert Walters made up 23.1% of all executive search firm searches we track, and Korn Ferry accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about executive search firms, Korn Ferry and Robert Walters each appeared in two of the three answers. Korn Ferry was mentioned before Robert Walters in two out of three answers.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Robert Walters, about 3 searches for every 1 for Korn Ferry

Robert Walters 1.3K searchesKorn Ferry 480 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Korn Ferry in 2 of 3Robert Walters in 2 of 3

Who does AI recommend more?

Korn Ferry, named ahead of Robert Walters in 2 of 3 answers

Korn Ferry first in 2Robert Walters first in 1

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Korn Ferry and Robert Walters were each mentioned in two out of three: in two of the three ChatGPT answers. Korn Ferry was listed before Robert Walters in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Korn Ferry or Robert Walters more popular in search?

This chart shows how often people search Google for Korn Ferry and Robert Walters by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Korn Ferry and Robert Walters among executive search firms in New Zealand, by month

Share of searches by month for Robert Walters, Korn Ferry. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Korn Ferry and Robert Walters comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. In September 2026, Korn Ferry rose from 7th to 6th among executive search firms in New Zealand.

  2. Estimated monthly branded searches for Robert Walters in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Korn Ferry’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Korn Ferry

1 branded search term

  • korn ferry

Robert Walters

1 branded search term

  • Robert Walters

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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