Brandwave

How popular isSprout People?

In September 2026, people searched for Sprout People by name about 280 times in New Zealand, a 21.7% increase from the previous year. These searches made up 5% of all New Zealand executive search firm searches, placing Sprout People ninth out of 13 firms. When we asked both ChatGPT and Google AI Overviews about executive search firms, Sprout People did not appear in any of the answers.

Search and AI answers in September 2026

Sprout People is the ninth most searched of 13 competitors and not listed in any AI answer.

  1. Robert WaltersShare of searches 23.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  2. JacksonStone & PartnersShare of searches 11%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
  3. Hobson LeavyShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Inside RecruitmentShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Sprout PeopleShare of searches 5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+8 more

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sprout People did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. +3 more
  9. Alexander James–
  10. Sprout People–
  11. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which executive search firms compete with Sprout People?

Sprout People against executive search firms in New Zealand, by month

Share of searches by month for Robert Walters, JacksonStone & Partners, Hobson Leavy, Inside Recruitment, Kerridge & Partners, Korn Ferry, Sheffield, Alexander James, Sprout People, Decipher Group, Farrow Jamieson, Johnson Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

  1. 1.Robert Walters

    23.1%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.JacksonStone & Partners

    11%

    Held 2nd. 620 estimated branded searches, -4.6% vs prior month. Share -0.4 points.

  3. 3.Hobson Leavy

    10.7%

    Moved from 4th to 3rd. 600 estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.Inside Recruitment

    10.7%

    Moved from 5th to 4th. 600 estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  5. 5.Kerridge & Partners

    8.5%

    Moved from 6th to 5th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Korn Ferry

    8.5%

    Moved from 7th to 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Sheffield

    7.1%

    Moved from 8th to 7th. 400 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Alexander James

    6.4%

    Moved from 3rd to 8th. 360 estimated branded searches, -29.4% vs prior month. Share -2.5 points.

  9. 9.Sprout People

    5%

    Moved from 10th to 9th. 280 estimated branded searches, +16.7% vs prior month. Share +0.8 points.

  10. 10.Decipher Group

    3.2%

    Moved from 11th to 10th. 180 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  11. 11.Farrow Jamieson

    3.2%

    Moved from 9th to 11th. 180 estimated branded searches, -35.7% vs prior month. Share -1.7 points.

  12. 12.Johnson Partners

    2.5%

    Held 12th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Ichor Leadership Search

    0.18%

    Held 13th. 10 estimated branded searches, -75% vs prior month. Share -0.5 points.

Compare popularity between Sprout People and its closest rivals

Every comparison with Sprout People

11 comparisons

How has branded search demand for Sprout People changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sprout People in New Zealand rose from 230 to 280.
  • Across the 12 months ending September 2026, Sprout People’s share of searches among executive search firms in New Zealand increased from 3.9% to 5%.
  • Across the 12 months ending September 2026, Sprout People’s share of searches among executive search firms in New Zealand peaked at 5% in September 2026 and was lowest at 2.8% in February 2026.
  • Across the 12 months ending September 2026, Sprout People rose from 11th to 9th among executive search firms in New Zealand.

How did search popularity change for New Zealand executive search firms in September 2026?

6 changes

  1. In September 2026, Hobson Leavy overtook Alexander James to rank 3rd among executive search firms in New Zealand, with 10.7% of the searches.

  2. In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches.

  3. In September 2026, Sprout People overtook Farrow Jamieson to rank 9th among executive search firms in New Zealand, with 5% of the searches.

  4. In September 2026, Alexander James lost share of searches among executive search firms in New Zealand, from 8.9% to 6.4%.

  5. In September 2026, Farrow Jamieson lost share of searches among executive search firms in New Zealand, from 4.9% to 3.2%.

  6. In September 2026, Decipher Group lost share of searches among executive search firms in New Zealand, from 3.8% to 3.2%.

How are Sprout People’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sprout People’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Sprout People
  • sprout recruitment

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