Farrow Jamieson vs Sprout People:Which is more popular by branded search in New Zealand?
In August 2026, Farrow Jamieson and Sprout People were level on Share of Search among executive search firms in New Zealand, with an estimated 280 branded searches each, at 11.9% estimated Share of Search each.
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Which is more popular in search, Farrow Jamieson or Sprout People?
Executive search firms recruiting senior leaders and directors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farrow Jamieson, Sprout People. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobson Leavy | Alexander James | Inside Recruitment | Farrow Jamieson | Sprout People | Decipher Group | Ichor Leadership Search |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 19.2% | 20% | 11% | 9.8% | 11% | 1.6% |
| Nov 2025 | 27.6% | 19.4% | 25% | 9.2% | 8.7% | 7.7% | 2.6% |
| Dec 2025 | 25.2% | 19.4% | 18.7% | 19.4% | 7.9% | 7.9% | 1.4% |
| Jan 2026 | 23% | 20.4% | 21.3% | 9.6% | 8.3% | 14.3% | 3% |
| Feb 2026 | 29.9% | 22% | 22.9% | 8.4% | 7.5% | 7.9% | 1.4% |
| Mar 2026 | 32.9% | 16.1% | 25% | 9.6% | 9.9% | 5.8% | 0.68% |
| Apr 2026 | 29.8% | 17.1% | 21.5% | 9.6% | 13.2% | 7.9% | 0.88% |
| May 2026 | 23.4% | 17% | 25.5% | 14% | 11.5% | 7.7% | 0.85% |
| Jun 2026 | 27.5% | 20.2% | 25.8% | 7.7% | 9% | 9% | 0.86% |
| Jul 2026 | 25.1% | 26% | 18.1% | 10.2% | 9.8% | 8.4% | 2.3% |
| Aug 2026 | 22.9% | 21.6% | 20.8% | 11.9% | 11.9% | 9.3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Farrow Jamieson and Sprout People comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Sprout People took it in March 2026, Farrow Jamieson took it in May 2026, Sprout People took it in June 2026, Farrow Jamieson took it in July 2026.
- Across the 11 months ending August 2026, Farrow Jamieson’s estimated Share of Search among executive search firms in New Zealand moved from 11% to 11.9%, and its estimated monthly branded searches moved from 270 to 280.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand moved from 9.8% to 11.9%, and its estimated monthly branded searches moved from 240 to 280.
How did search popularity change for New Zealand executive search firms in August 2026?
2 changes
In August 2026, Sprout People gained estimated Share of Search among executive search firms in New Zealand, from 9.8% to 11.9%.
In August 2026, Farrow Jamieson gained estimated Share of Search among executive search firms in New Zealand, from 10.2% to 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Farrow Jamieson’s and Sprout People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farrow Jamieson
3 branded search terms
- Farrow Jamieson
- farrow jamieson jobs
- farrow jamieson recruitment
Sprout People
3 branded search terms
- Sprout People
- sprout people nz
- sprout recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.