Brandwave

Kerridge & Partners vs Korn Ferry:Which is more popular?

In September 2026, Kerridge & Partners and Korn Ferry were level in searches among executive search firms in New Zealand, with an estimated 480 branded searches each, at 8.5% of the total each. When we asked ChatGPT and Google AI Overviews about executive search firms, Kerridge & Partners and Korn Ferry each appeared in two of the three answers. Kerridge & Partners was mentioned before Korn Ferry in two out of three answers.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Kerridge & Partners and Korn Ferry are searched for about as often as each other.

Kerridge & Partners 480 searchesKorn Ferry 480 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Kerridge & Partners in 2 of 3Korn Ferry in 2 of 3

Who does AI recommend more?

Kerridge & Partners, named ahead of Korn Ferry in 2 of 3 answers

Kerridge & Partners first in 2Korn Ferry first in 1

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kerridge & Partners and Korn Ferry were each mentioned in two out of three: in two of the three ChatGPT answers. Kerridge & Partners was listed before Korn Ferry in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Kerridge & Partners or Korn Ferry more popular in search?

This chart shows how often people search Google for Kerridge & Partners and Korn Ferry by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Kerridge & Partners and Korn Ferry among executive search firms in New Zealand, by month

Share of searches by month for Kerridge & Partners, Korn Ferry. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Kerridge & Partners and Korn Ferry comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. Kerridge & Partners’ share of searches among executive search firms in New Zealand has gained ground for 3 months in a row, from 6.6% to 8.5% in September 2026.

  2. In September 2026, Korn Ferry rose from 7th to 6th among executive search firms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kerridge & Partners’ and Korn Ferry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kerridge & Partners

1 branded search term

  • kerridge & partners

Korn Ferry

1 branded search term

  • korn ferry

How the Brand Demand Index is measured

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