Brandwave

Hobson Leavy vs Korn Ferry:Which is more popular?

In September 2026, Hobson Leavy had more branded searches than Korn Ferry among executive search firms in New Zealand. Hobson Leavy had about 600 branded searches, while Korn Ferry had 480. Hobson Leavy made up 10.7% of all executive search firm searches we track, and Korn Ferry accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about executive search firms, Korn Ferry appeared in two of the three answers and Hobson Leavy in none.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Hobson Leavy, about 25% more searches than Korn Ferry

Hobson Leavy 600 searchesKorn Ferry 480 searches

Who does AI mention more?

Korn Ferry, mentioned in 2 of 3 answers, Hobson Leavy in 0

Korn Ferry in 2 of 3Hobson Leavy in 0 of 3

Who does AI recommend more?

Korn Ferry, the only one of the two named

Korn Ferry first in 2Hobson Leavy never named

Follow Hobson Leavy vs Korn Ferry and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Korn Ferry was mentioned in two out of three: in two of the three ChatGPT answers. Hobson Leavy did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hobson Leavy or Korn Ferry more popular in search?

This chart shows how often people search Google for Hobson Leavy and Korn Ferry by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Hobson Leavy and Korn Ferry among executive search firms in New Zealand, by month

Share of searches by month for Hobson Leavy, Korn Ferry. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Hobson Leavy and Korn Ferry comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. In September 2026, Hobson Leavy overtook Alexander James to rank 3rd among executive search firms in New Zealand, with 10.7% of the searches.

  2. In September 2026, Korn Ferry rose from 7th to 6th among executive search firms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hobson Leavy’s and Korn Ferry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hobson Leavy

2 branded search terms

  • Hobson Leavy
  • hobson leavy jobs

Korn Ferry

1 branded search term

  • korn ferry

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free