How popular isSprout People in search?
In August 2026, there were an estimated 280 branded searches for Sprout People in New Zealand which is up 16.7% over the last 11 months. Sprout People holds 11.9% estimated Share of Search among New Zealand executive search firms and is ranked 5th of 7 competitors for search popularity.
Hobson Leavy22.9%
Alexander James21.6%
Inside Recruitment20.8%
Farrow Jamieson11.9%
Sprout People11.9%
Decipher Group9.3%
Ichor Leadership Search1.7%
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Which executive search firms compete with Sprout People?
Share of Search by month for Hobson Leavy, Alexander James, Inside Recruitment, Farrow Jamieson, Sprout People, Decipher Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobson Leavy | Alexander James | Inside Recruitment | Farrow Jamieson | Sprout People | Decipher Group | Ichor Leadership Search |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 19.2% | 20% | 11% | 9.8% | 11% | 1.6% |
| Nov 2025 | 27.6% | 19.4% | 25% | 9.2% | 8.7% | 7.7% | 2.6% |
| Dec 2025 | 25.2% | 19.4% | 18.7% | 19.4% | 7.9% | 7.9% | 1.4% |
| Jan 2026 | 23% | 20.4% | 21.3% | 9.6% | 8.3% | 14.3% | 3% |
| Feb 2026 | 29.9% | 22% | 22.9% | 8.4% | 7.5% | 7.9% | 1.4% |
| Mar 2026 | 32.9% | 16.1% | 25% | 9.6% | 9.9% | 5.8% | 0.68% |
| Apr 2026 | 29.8% | 17.1% | 21.5% | 9.6% | 13.2% | 7.9% | 0.88% |
| May 2026 | 23.4% | 17% | 25.5% | 14% | 11.5% | 7.7% | 0.85% |
| Jun 2026 | 27.5% | 20.2% | 25.8% | 7.7% | 9% | 9% | 0.86% |
| Jul 2026 | 25.1% | 26% | 18.1% | 10.2% | 9.8% | 8.4% | 2.3% |
| Aug 2026 | 22.9% | 21.6% | 20.8% | 11.9% | 11.9% | 9.3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.9% | 540 | 0% | -2.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 21.6% | 510 | -8.9% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.8% | 490 | +25.6% | +2.6 points | |
| 4, held 4th | 11.9% | 280 | +27.3% | +1.6 points | |
| 5, held 5th | 11.9% | 280 | +33.3% | +2.1 points | |
| 6, held 6th | 9.3% | 220 | +22.2% | +0.9 points | |
| 7, held 7th | 1.7% | 40 | -20% | -0.6 points |
22.9%
moved from 2nd to 1st · 540 estimated branded searches · 0% vs prior month · -2.2 points
21.6%
moved from 1st to 2nd · 510 estimated branded searches · -8.9% vs prior month · -4.4 points
20.8%
held 3rd · 490 estimated branded searches · +25.6% vs prior month · +2.6 points
11.9%
held 4th · 280 estimated branded searches · +27.3% vs prior month · +1.6 points
11.9%
held 5th · 280 estimated branded searches · +33.3% vs prior month · +2.1 points
9.3%
held 6th · 220 estimated branded searches · +22.2% vs prior month · +0.9 points
1.7%
held 7th · 40 estimated branded searches · -20% vs prior month · -0.6 points
Compare search popularity between Sprout People and its closest rivals
- Sprout People vs Alexander James: compare search popularity
- Sprout People vs Inside Recruitment: compare search popularity
- Sprout People vs Farrow Jamieson: compare search popularity
- Sprout People vs Decipher Group: compare search popularity
- Sprout People vs Ichor Leadership Search: compare search popularity
- Compare Sprout People with any brand
How has branded search demand for Sprout People changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sprout People in New Zealand rose from 240 to 280.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand increased from 9.8% to 11.9%.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand peaked at 13.2% in April 2026 and was lowest at 7.5% in February 2026.
- Across the 11 months ending August 2026, Sprout People rose from 6th to 5th among executive search firms in New Zealand.
How did search popularity change for New Zealand executive search firms in August 2026?
6 changes
In August 2026, Inside Recruitment gained estimated Share of Search among executive search firms in New Zealand, from 18.1% to 20.8%.
In August 2026, Sprout People gained estimated Share of Search among executive search firms in New Zealand, from 9.8% to 11.9%.
In August 2026, Farrow Jamieson gained estimated Share of Search among executive search firms in New Zealand, from 10.2% to 11.9%.
In August 2026, Decipher Group gained estimated Share of Search among executive search firms in New Zealand, from 8.4% to 9.3%.
In August 2026, Alexander James lost estimated Share of Search among executive search firms in New Zealand, from 26% to 21.6%.
In August 2026, Hobson Leavy lost estimated Share of Search among executive search firms in New Zealand, from 25.1% to 22.9%.
How is Sprout People measured?
Brandwave collects information about searches that people make online using Sprout People’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- Sprout People
- sprout people nz
- sprout recruitment
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