Brandwave

Johnson Partners vs Sprout People:Which is more popular?

In September 2026, Sprout People had more branded searches than Johnson Partners among executive search firms in New Zealand. Sprout People had about 280 branded searches, while Johnson Partners had 140. Sprout People made up 5% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about executive search firms, Johnson Partners appeared in two of the three answers and Sprout People in none.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Sprout People, about 2 searches for every 1 for Johnson Partners

Sprout People 280 searchesJohnson Partners 140 searches

Who does AI mention more?

Johnson Partners, mentioned in 2 of 3 answers, Sprout People in 0

Johnson Partners in 2 of 3Sprout People in 0 of 3

Who does AI recommend more?

Johnson Partners, the only one of the two named

Johnson Partners first in 2Sprout People never named

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Johnson Partners was mentioned in two out of three: in two of the three ChatGPT answers. Sprout People did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. +2 more
  11. Sprout People–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Johnson Partners or Sprout People more popular in search?

This chart shows how often people search Google for Johnson Partners and Sprout People by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Johnson Partners and Sprout People among executive search firms in New Zealand, by month

Share of searches by month for Sprout People, Johnson Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Johnson Partners and Sprout People comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

1 change

  1. In September 2026, Sprout People overtook Farrow Jamieson to rank 9th among executive search firms in New Zealand, with 5% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Johnson Partners’ and Sprout People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Johnson Partners

1 branded search term

  • johnson partners

Sprout People

2 branded search terms

  • Sprout People
  • sprout recruitment

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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