Alexander James vs Sprout People:Which is more popular by branded search in New Zealand?
In August 2026, Alexander James had more branded searches than Sprout People among executive search firms in New Zealand. Alexander James was estimated to have 510 branded searches compared to Sprout People’s 280, and held a 21.6% Share of Search versus Sprout People’s 11.9%.
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Which is more popular in search, Alexander James or Sprout People?
Executive search firms recruiting senior leaders and directors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alexander James, Sprout People. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobson Leavy | Alexander James | Inside Recruitment | Farrow Jamieson | Sprout People | Decipher Group | Ichor Leadership Search |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 19.2% | 20% | 11% | 9.8% | 11% | 1.6% |
| Nov 2025 | 27.6% | 19.4% | 25% | 9.2% | 8.7% | 7.7% | 2.6% |
| Dec 2025 | 25.2% | 19.4% | 18.7% | 19.4% | 7.9% | 7.9% | 1.4% |
| Jan 2026 | 23% | 20.4% | 21.3% | 9.6% | 8.3% | 14.3% | 3% |
| Feb 2026 | 29.9% | 22% | 22.9% | 8.4% | 7.5% | 7.9% | 1.4% |
| Mar 2026 | 32.9% | 16.1% | 25% | 9.6% | 9.9% | 5.8% | 0.68% |
| Apr 2026 | 29.8% | 17.1% | 21.5% | 9.6% | 13.2% | 7.9% | 0.88% |
| May 2026 | 23.4% | 17% | 25.5% | 14% | 11.5% | 7.7% | 0.85% |
| Jun 2026 | 27.5% | 20.2% | 25.8% | 7.7% | 9% | 9% | 0.86% |
| Jul 2026 | 25.1% | 26% | 18.1% | 10.2% | 9.8% | 8.4% | 2.3% |
| Aug 2026 | 22.9% | 21.6% | 20.8% | 11.9% | 11.9% | 9.3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Alexander James and Sprout People comparison changed over the last 12 months?
3 findings
- Alexander James was ahead of Sprout People in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alexander James’ estimated Share of Search among executive search firms in New Zealand moved from 19.2% to 21.6%, and its estimated monthly branded searches moved from 470 to 510.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand moved from 9.8% to 11.9%, and its estimated monthly branded searches moved from 240 to 280.
How did search popularity change for New Zealand executive search firms in August 2026?
2 changes
In August 2026, Sprout People gained estimated Share of Search among executive search firms in New Zealand, from 9.8% to 11.9%.
In August 2026, Alexander James lost estimated Share of Search among executive search firms in New Zealand, from 26% to 21.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Alexander James’ and Sprout People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alexander James
3 branded search terms
- Alexander James
- alexander james jobs
- alexander james recruitment
Sprout People
3 branded search terms
- Sprout People
- sprout people nz
- sprout recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.