Brandwave

How popular isRobert Walters?

In October 2026, people searched for Robert Walters by name about 1,410 times in New Zealand, about the same as the previous year. These searches made up 11.2% of all New Zealand general professional recruitment searches, placing Robert Walters fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about general professional recruitment, Robert Walters appeared in three of the four answers and was the third most recommended of the 13.

Search and AI answers in October 2026

Robert Walters is the fifth most searched of 13 competitors and the third most recommended in the AI answers we collected.

  1. Hunter CampbellShare of searches 16.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Enterprise RecruitmentShare of searches 13.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Madison RecruitmentShare of searches 13.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Beyond RecruitmentShare of searches 13.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Robert WaltersShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+8 more

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Top general professional recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Robert Walters was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Robert Walters is the third most recommended of the 13.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about general professional recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Robert Walters compared with other New Zealand general professional recruitment?

Robert Walters against general professional recruitment in New Zealand, by month

Share of searches by month for Hunter Campbell, Enterprise Recruitment, Madison Recruitment, Beyond Recruitment, Robert Walters, 1st Call Recruitment, Consult Recruitment, Greenlight Recruitment, Frog Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthHunter CampbellEnterprise RecruitmentMadison RecruitmentBeyond RecruitmentRobert Walters1st Call RecruitmentConsult RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Nov 202514.5%18.2%14.5%9.5%10.4%6.4%6.4%4.3%3.6%6.6%2.9%1.2%1.5%
Dec 202511.3%17.8%18.4%9.5%11.5%9.5%6.3%4.3%3.4%4.3%1.9%0.53%1.2%
Jan 20268.4%15.7%19.8%10.2%11.4%7.9%7.8%5.6%3.7%5.7%1.4%0.85%1.7%
Feb 202612.7%15%18.7%9.8%12.9%7.9%7.5%4.5%3%4.5%1.1%1.3%1.1%
Mar 202614%13.8%17.3%11.1%12.3%7%9%4.1%3.3%4.1%1.5%1.4%0.96%
Apr 202611.1%16%15.9%13%13.7%7.2%7.1%4.7%3.9%3.2%2.2%1.1%0.88%
May 202613%15%15.2%12.3%12.9%6.8%7.6%4.6%5.5%2.5%2%2%0.69%
Jun 202612.2%17.8%14.3%11.6%12.5%7.3%7.2%5.2%5.2%2.9%1.9%1.2%0.72%
Jul 202612.8%18.7%14.7%12%12.8%6.7%7.5%4.5%4.4%2.5%1.3%1.3%0.9%
Aug 202618.3%14.6%14.4%11.9%10.5%6.6%7.4%5.4%4.4%2.4%1.9%1.3%1%
Sep 202610.9%15.3%15%14.8%10.8%6.9%10%4.5%4.6%2.5%2.1%1.6%0.92%
Oct 202616.5%13.9%13.7%13.3%11.2%7.3%7.2%4.9%4%2.7%2.7%1.7%0.66%

  1. 1.Hunter Campbell

    16.5%

    Moved from 4th to 1st. 2K estimated branded searches, +41.5% vs prior month. Share +5.6 points.

  2. 2.Enterprise Recruitment

    13.9%

    Moved from 1st to 2nd. 1.7K estimated branded searches, -15.1% vs prior month. Share -1.4 points.

  3. 3.Madison Recruitment

    13.7%

    Moved from 2nd to 3rd. 1.7K estimated branded searches, -14.4% vs prior month. Share -1.3 points.

  4. 4.Beyond Recruitment

    13.3%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -15.6% vs prior month. Share -1.5 points.

  5. 5.Robert Walters

    11.2%

    Held 5th. 1.4K estimated branded searches, -2.9% vs prior month. Share +0.4 points.

  6. 6.1st Call Recruitment

    7.3%

    Moved from 7th to 6th. 890 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Consult Recruitment

    7.2%

    Moved from 6th to 7th. 880 estimated branded searches, -32.3% vs prior month. Share -2.8 points.

  8. 8.Greenlight Recruitment

    4.9%

    Moved from 9th to 8th. 600 estimated branded searches, +1.7% vs prior month. Share +0.4 points.

  9. 9.Frog Recruitment

    4%

    Moved from 8th to 9th. 490 estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  10. 10.Kinetic Recruitment

    2.7%

    Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Origin Talent

    2.7%

    Held 11th. 330 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  12. 12.Evolve Recruitment

    1.7%

    Held 12th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Eclipse Recruitment

    0.66%

    Held 13th. 80 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Robert Walters and its closest rivals

Every comparison with Robert Walters

50 comparisons

How has branded search demand for Robert Walters changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Robert Walters in New Zealand held steady, from 1.5K to 1.4K.
  • Across the 12 months ending October 2026, Robert Walters’ share of searches among general professional recruitment in New Zealand increased from 10.4% to 11.2%.
  • Across the 12 months ending October 2026, Robert Walters’ share of searches among general professional recruitment in New Zealand peaked at 13.7% in April 2026 and was lowest at 10.4% in November 2025.
  • Across the 12 months ending October 2026, Robert Walters fell from 4th to 5th among general professional recruitment in New Zealand.

How did search popularity change for New Zealand general professional recruitment in October 2026?

6 changes

  1. In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.

  2. In October 2026, Origin Talent gained share of searches among general professional recruitment in New Zealand, from 2.1% to 2.7%.

  3. In October 2026, Consult Recruitment lost share of searches among general professional recruitment in New Zealand, from 10% to 7.2%.

  4. In October 2026, Beyond Recruitment lost share of searches among general professional recruitment in New Zealand, from 14.8% to 13.3%.

  5. In October 2026, Enterprise Recruitment lost share of searches among general professional recruitment in New Zealand, from 15.3% to 13.9%.

  6. In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.

How are Robert Walters’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Robert Walters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters salary guide
  • robert walters salary survey
  • robert walters vacancies

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How the Brand Demand Index is measured

Where does Robert Walters compete?

Robert Walters is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment5th of 1311.2%Shown above
Technology recruitment agencies1st of 1221%Show ranking
Executive search firms1st of 1325.8%Show ranking
Christchurch recruitment agencies8th of 93.2%Show ranking
Wellington recruitment agencies2nd of 917.4%Show ranking
Salary benchmarking and pay intelligence providers4th of 65.6%Show ranking
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