Brandwave

NZ Recruit vs Robert Walters:Which is more popular?

In September 2026, NZ Recruit had more branded searches than Robert Walters among Christchurch recruitment agencies in New Zealand. NZ Recruit had about 260 branded searches, while Robert Walters had 140. NZ Recruit made up 8.3% of all Christchurch recruitment agency searches we track, and Robert Walters accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Robert Walters appeared in two of the three answers and NZ Recruit in none.

Among Christchurch recruitment agencies in New Zealand in September 2026

Who do people search for more?

NZ Recruit, about 86% more searches than Robert Walters

NZ Recruit 260 searchesRobert Walters 140 searches

Who does AI mention more?

Robert Walters, mentioned in 2 of 3 answers, NZ Recruit in 0

Robert Walters in 2 of 3NZ Recruit in 0 of 3

Who does AI recommend more?

Robert Walters, the only one of the two named

Robert Walters first in 2NZ Recruit never named

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Robert Walters was mentioned in two out of three: in two of the three ChatGPT answers. NZ Recruit did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is NZ Recruit or Robert Walters more popular in search?

This chart shows how often people search Google for NZ Recruit and Robert Walters by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.

NZ Recruit and Robert Walters among Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for NZ Recruit, Robert Walters. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentGraham ConsultingTrade AssistEnterprise RecruitmentNZ RecruitMadison RecruitmentHaysRobert WaltersTalent Hive
Oct 202531%7.7%20.6%14.3%7.3%6.3%5.9%5.9%1%
Nov 202531.7%7.8%21%14.6%6%6.8%7.5%3.9%0.71%
Dec 202532.6%7.6%17.4%12%9.2%9.8%8.2%2.7%0.54%
Jan 202627.2%8.2%17.9%15.3%9.7%8.6%6.7%5.2%1.1%
Feb 202631.5%9.7%14%14.7%11.5%6.1%6.5%5%1.1%
Mar 202629%10.7%15.6%16.3%8.5%7.5%7.2%4.6%0.65%
Apr 202631.8%12.1%13.9%14.6%9.3%6.4%6.1%5%0.71%
May 202635.7%9.9%13.8%14.5%9.2%6.4%4.9%4.9%0.71%
Jun 202630.2%8.4%14.4%15%11.7%10.2%6.3%3.3%0.6%
Jul 202634%11.4%13.1%11.4%10.8%7.4%5.1%5.7%1%
Aug 202630.4%22.3%11.7%12%6.3%7.8%5.1%3.3%0.9%
Sep 202632.4%15.7%15.4%10.9%8.3%7.4%4.8%4.5%0.64%

How has the NZ Recruit and Robert Walters comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?

2 changes

  1. In September 2026, NZ Recruit overtook Madison Recruitment to rank 5th among Christchurch recruitment agencies in New Zealand, with 8.3% of the searches.

  2. In September 2026, Robert Walters gained share of searches among Christchurch recruitment agencies in New Zealand, from 3.3% to 4.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NZ Recruit’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZ Recruit

1 branded search term

  • nz recruit

Robert Walters

1 branded search term

  • Robert Walters

How the Brand Demand Index is measured

Other head-to-heads among Christchurch recruitment agencies

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