Technology recruitment agencies in New Zealand:Which are most popular?

Name: Technology recruitment agencies in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Robert Walters was the most searched technology recruitment agency in New Zealand, accounting for 21% of all searches among the 12 agencies tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Potentia showed up in every answer. Potentia was recommended most often, coming first in every response.

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Potentia appeared every time. Potentia was recommended most often, coming first in every answer. Absolute IT was second, and Recruit IT was third. Talent Army, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Potentia	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Robert Walters	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Absolute IT	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Robert Half	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Younity	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Find Recruitment	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Recruit IT	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Techspace Consulting	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Talent Army	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Campfire Digital Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Digital Garage	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sunstone Talent	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunstone Talent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about technology recruitment agencies

5 answers

Asked ChatGPT
“Which technology recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best technology recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best technology recruitment agency in New Zealand for a tech role?”
Searched Google, AI Overview
“technology recruitment agencies”
Searched Google, AI Overview
“software recruitment agency”
1. 1Potentia
2. 2Recruit IT
3. 3Robert Walters
4. 4Younity

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which technology recruitment agencies do people search for most?

This chart shows how often people search Google for each technology recruitment agency by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.

Share of searches among technology recruitment agencies in New Zealand, by month

Month	Robert Walters	Potentia	Absolute IT	Robert Half	Younity	Talent Army	Find Recruitment	Campfire Digital Recruitment	Digital Garage	Recruit IT	Techspace Consulting	Sunstone Talent
Nov 2025	20%	19.7%	7.7%	11.1%	11.1%	9.2%	7.4%	5.2%	2.6%	3.1%	1.1%	1.8%
Dec 2025	23.9%	19.6%	9.8%	9.3%	11.5%	6.4%	6.2%	4.1%	2.1%	4.1%	1.2%	1.9%
Jan 2026	22.5%	18.2%	8.7%	12.5%	6.7%	5.7%	6.7%	5%	3.6%	4.8%	2.4%	3.1%
Feb 2026	23.2%	16.6%	8.8%	10.4%	8.5%	9%	6.9%	4.1%	3.8%	3.5%	2.5%	2.7%
Mar 2026	20.1%	20.5%	11.3%	11.1%	9%	7.7%	6%	4%	3.3%	3.8%	1.8%	1.5%
Apr 2026	23.2%	18.6%	10.7%	10.4%	8.6%	7.1%	5.7%	4.6%	2.5%	4.2%	2%	2.3%
May 2026	23.5%	18.8%	10.9%	10.6%	8.7%	5.9%	5.7%	6.2%	2.5%	3.5%	1.6%	2.2%
Jun 2026	22%	17.6%	10.2%	12.1%	9.9%	6.9%	8.1%	3.8%	1.9%	3.3%	2.3%	1.9%
Jul 2026	24.3%	17.6%	11.4%	9%	9%	6.1%	4.9%	7%	2.6%	3.6%	2.6%	2.1%
Aug 2026	18.7%	19.1%	13.1%	10.3%	8.5%	5.7%	6.9%	7.5%	2.4%	3.4%	2%	2.3%
Sep 2026	20.3%	19.8%	9.5%	11.2%	11.2%	6.2%	6.1%	5.3%	3.3%	3.7%	1.7%	1.6%
Oct 2026	21%	20.7%	12%	11.6%	7.8%	6.5%	6.3%	4.8%	3.4%	3.2%	1.5%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Robert Walters	21%	1.3K	0%	+0.7 points
2, held 2nd	Potentia	20.7%	1.3K	+0.79%	+0.9 points
3, moved from 5th to 3rd	Absolute IT	12%	740	+21.3%	+2.4 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Robert Half	11.6%	720	0%	+0.4 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	Younity	7.8%	480	-33.3%	-3.5 pointsmoved from 4th to 5th
6, held 6th	Talent Army	6.5%	400	0%	+0.2 points
7, held 7th	Find Recruitment	6.3%	390	0%	+0.2 points
8, held 8th	Campfire Digital Recruitment	4.8%	300	-11.8%	-0.5 points
9, moved from 10th to 9th	Digital Garage	3.4%	210	0%	+0.1 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Recruit IT	3.2%	200	-16.7%	-0.5 pointsmoved from 9th to 10th
11, held 11th	Techspace Consulting	1.5%	90	-18.2%	-0.3 points
12, held 12th	Sunstone Talent	1.3%	80	-20%	-0.3 points

1.Robert Walters
21%
Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.Potentia
20.7%
Held 2nd. 1.3K estimated branded searches, +0.79% vs prior month. Share +0.9 points.
3.Absolute IT
12%
Moved from 5th to 3rd. 740 estimated branded searches, +21.3% vs prior month. Share +2.4 points.
4.Robert Half
11.6%
Moved from 3rd to 4th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Younity
7.8%
Moved from 4th to 5th. 480 estimated branded searches, -33.3% vs prior month. Share -3.5 points.
6.Talent Army
6.5%
Held 6th. 400 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Find Recruitment
6.3%
Held 7th. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.Campfire Digital Recruitment
4.8%
Held 8th. 300 estimated branded searches, -11.8% vs prior month. Share -0.5 points.
9.Digital Garage
3.4%
Moved from 10th to 9th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Recruit IT
3.2%
Moved from 9th to 10th. 200 estimated branded searches, -16.7% vs prior month. Share -0.5 points.
11.Techspace Consulting
1.5%
Held 11th. 90 estimated branded searches, -18.2% vs prior month. Share -0.3 points.
12.Sunstone Talent
1.3%
Held 12th. 80 estimated branded searches, -20% vs prior month. Share -0.3 points.

Which brand is most popular in search among technology recruitment agencies in New Zealand?

12 brands

Robert Walters and Potentia are level at the top of searches among technology recruitment agencies in New Zealand, with 21% and 20.7% in October 2026.

New Zealand technology recruitment agencies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Robert Walters	20% → 21%	24.3%Jul 2026	18.7%Aug 2026	1st
Potentia	19.7% → 20.7%	20.7%Oct 2026	16.6%Feb 2026	2nd
Absolute IT	7.7% → 12%	13.1%Aug 2026	7.7%Nov 2025	6th → 3rd
Robert Half	11.1% → 11.6%	12.5%Jan 2026	9%Jul 2026	3rd → 4th
Younity	11.1% → 7.8%	11.5%Dec 2025	6.7%Jan 2026	4th → 5th
Talent Army	9.2% → 6.5%	9.2%Nov 2025	5.7%Jan 2026	5th → 6th
Find Recruitment	7.4% → 6.3%	8.1%Jun 2026	4.9%Jul 2026	7th
Campfire Digital Recruitment	5.2% → 4.8%	7.5%Aug 2026	3.8%Jun 2026	8th
Digital Garage	2.6% → 3.4%	3.8%Feb 2026	1.9%Jun 2026	10th → 9th
Recruit IT	3.1% → 3.2%	4.8%Jan 2026	3.1%Nov 2025	9th → 10th
Techspace Consulting	1.1% → 1.5%	2.6%Jul 2026	1.1%Nov 2025	12th → 11th
Sunstone Talent	1.8% → 1.3%	3.1%Jan 2026	1.3%Oct 2026	11th → 12th

Each finding as a sentence

Across the 12 months ending October 2026, Robert Walters’ share of searches among technology recruitment agencies in New Zealand increased from 20% to 21%.
Across the 12 months ending October 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand increased from 19.7% to 20.7%.
Across the 12 months ending October 2026, Absolute IT’s share of searches among technology recruitment agencies in New Zealand increased from 7.7% to 12%.
Across the 12 months ending October 2026, Robert Half’s share of searches among technology recruitment agencies in New Zealand increased from 11.1% to 11.6%.
Across the 12 months ending October 2026, Younity’s share of searches among technology recruitment agencies in New Zealand decreased from 11.1% to 7.8%.
Across the 12 months ending October 2026, Talent Army’s share of searches among technology recruitment agencies in New Zealand decreased from 9.2% to 6.5%.
Across the 12 months ending October 2026, Find Recruitment’s share of searches among technology recruitment agencies in New Zealand decreased from 7.4% to 6.3%.
Across the 12 months ending October 2026, Digital Garage’s share of searches among technology recruitment agencies in New Zealand increased from 2.6% to 3.4%.
Across the 12 months ending October 2026, Sunstone Talent’s share of searches among technology recruitment agencies in New Zealand decreased from 1.8% to 1.3%.
Across the 12 months ending October 2026, Robert Walters’ share of searches among technology recruitment agencies in New Zealand peaked at 24.3% in July 2026 and was lowest at 18.7% in August 2026.
Across the 12 months ending October 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand peaked at 20.7% in October 2026 and was lowest at 16.6% in February 2026.
Across the 12 months ending October 2026, Absolute IT’s share of searches among technology recruitment agencies in New Zealand peaked at 13.1% in August 2026 and was lowest at 7.7% in November 2025.
Across the 12 months ending October 2026, Robert Half’s share of searches among technology recruitment agencies in New Zealand peaked at 12.5% in January 2026 and was lowest at 9% in July 2026.
Across the 12 months ending October 2026, Younity’s share of searches among technology recruitment agencies in New Zealand peaked at 11.5% in December 2025 and was lowest at 6.7% in January 2026.
Across the 12 months ending October 2026, Talent Army’s share of searches among technology recruitment agencies in New Zealand peaked at 9.2% in November 2025 and was lowest at 5.7% in January 2026.
Across the 12 months ending October 2026, Find Recruitment’s share of searches among technology recruitment agencies in New Zealand peaked at 8.1% in June 2026 and was lowest at 4.9% in July 2026.
Across the 12 months ending October 2026, Campfire Digital Recruitment’s share of searches among technology recruitment agencies in New Zealand peaked at 7.5% in August 2026 and was lowest at 3.8% in June 2026.
Across the 12 months ending October 2026, Digital Garage’s share of searches among technology recruitment agencies in New Zealand peaked at 3.8% in February 2026 and was lowest at 1.9% in June 2026.
Across the 12 months ending October 2026, Recruit IT’s share of searches among technology recruitment agencies in New Zealand peaked at 4.8% in January 2026 and was lowest at 3.1% in November 2025.
Across the 12 months ending October 2026, Techspace Consulting’s share of searches among technology recruitment agencies in New Zealand peaked at 2.6% in July 2026 and was lowest at 1.1% in November 2025.
Across the 12 months ending October 2026, Sunstone Talent’s share of searches among technology recruitment agencies in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.3% in October 2026.
Across the 12 months ending October 2026, Absolute IT rose from 6th to 3rd among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Robert Half fell from 3rd to 4th among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Younity fell from 4th to 5th among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Talent Army fell from 5th to 6th among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Digital Garage rose from 10th to 9th among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Recruit IT fell from 9th to 10th among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Techspace Consulting rose from 12th to 11th among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Sunstone Talent fell from 11th to 12th among technology recruitment agencies in New Zealand.
Across the 12 months ending October 2026, Campfire Digital Recruitment held steady: its share of searches among technology recruitment agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand technology recruitment agencies in October 2026?

8 changes

In October 2026, Absolute IT overtook Robert Half and Younity to rank 3rd among technology recruitment agencies in New Zealand, with 12% of the searches.
In October 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.8% to 20.7%.
In October 2026, Robert Walters gained share of searches among technology recruitment agencies in New Zealand, from 20.3% to 21%.
In October 2026, Younity lost share of searches among technology recruitment agencies in New Zealand, from 11.2% to 7.8%.
In October 2026, Recruit IT lost share of searches among technology recruitment agencies in New Zealand, from 3.7% to 3.2%.
Robert Half’s share of searches among technology recruitment agencies in New Zealand has gained ground for 3 months in a row, from 9% to 11.6% in October 2026.
Techspace Consulting’s share of searches among technology recruitment agencies in New Zealand has lost ground for 3 months in a row, from 2.6% to 1.5% in October 2026.
In October 2026, Digital Garage rose from 10th to 9th among technology recruitment agencies in New Zealand.

How are branded searches counted for technology recruitment agencies?

26 search terms

Each brand's share of searches among technology recruitment agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.