Brandwave

Technology recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, Potentia was the most searched among technology recruitment agencies in New Zealand, with an estimated 1.3K branded searches and 35.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Potentia35.9%
  2. Absolute IT24.6%
  3. Campfire Digital Recruitment14.1%
  4. Talent Army10.8%
  5. Recruit IT5.9%
  6. Digital Garage4.6%
  7. Sunstone Talent4.1%

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Share of SearchLeaderboard

Technology, software and digital recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among technology recruitment agencies in New Zealand, by month

Share of Search by month for Potentia, Absolute IT, Campfire Digital Recruitment, Talent Army, Recruit IT, Digital Garage, Sunstone Talent. The figures are in the table below the chart.

View monthly share of search table
MonthPotentiaAbsolute ITCampfire Digital RecruitmentTalent ArmyRecruit ITDigital GarageSunstone Talent
Oct 202541.9%17.4%11%11.2%6.5%5.9%6.2%
Nov 202540.3%15.7%10.7%18.9%5.7%5.3%3.5%
Dec 202541.4%20.7%8.6%13.6%7.6%4.5%3.5%
Jan 202637.2%17.7%10.3%11.7%9.6%7.4%6%
Feb 202634.6%18.4%8.4%18.7%6.6%7.8%5.4%
Mar 202639.8%22%7.8%14.9%6.6%6.3%2.7%
Apr 202637.4%21.6%9.4%14.3%7.9%5%4.4%
May 202638%22%12.5%11.9%6.5%5%4.2%
Jun 202638.8%22.4%8.5%15.2%6.7%4.2%4.2%
Jul 202635.2%22.7%13.9%12.1%6.7%5.2%4.2%
Aug 202635.9%24.6%14.1%10.8%5.9%4.6%4.1%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Potentia

    35.9%

    held 1st · 1.3K estimated branded searches · +14.7% vs prior month · +0.8 points

  2. 2.Absolute IT

    24.6%

    held 2nd · 910 estimated branded searches · +21.3% vs prior month · +1.9 points

  3. 3.Campfire Digital Recruitment

    14.1%

    held 3rd · 520 estimated branded searches · +13% vs prior month · +0.1 points

  4. 4.Talent Army

    10.8%

    held 4th · 400 estimated branded searches · 0% vs prior month · -1.3 points

  5. 5.Recruit IT

    5.9%

    held 5th · 220 estimated branded searches · 0% vs prior month · -0.7 points

  6. 6.Digital Garage

    4.6%

    held 6th · 170 estimated branded searches · 0% vs prior month · -0.6 points

  7. 7.Sunstone Talent

    4.1%

    held 7th · 150 estimated branded searches · +7.1% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among technology recruitment agencies in New Zealand?

In August 2026, Potentia was the most searched among technology recruitment agencies in New Zealand, with an estimated 1.3K branded searches and 35.9% estimated Share of Search within this set. Absolute IT is in 2nd place, 11.4 percentage points behind at 24.6% Share of Search.

New Zealand technology recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Potentia41.9% → 35.9%41.9%Oct 202534.6%Feb 20261st
Absolute IT17.4% → 24.6%24.6%Aug 202615.7%Nov 20252nd
Campfire Digital Recruitment11% → 14.1%14.1%Aug 20267.8%Mar 20264th → 3rd
Talent Army11.2% → 10.8%18.9%Nov 202510.8%Aug 20263rd → 4th
Recruit IT6.5% → 5.9%9.6%Jan 20265.7%Nov 20255th
Digital Garage5.9% → 4.6%7.8%Feb 20264.2%Jun 20267th → 6th
Sunstone Talent6.2% → 4.1%6.2%Oct 20252.7%Mar 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Potentia’s estimated Share of Search among technology recruitment agencies in New Zealand decreased from 41.9% to 35.9%.
  • Across the 11 months ending August 2026, Absolute IT’s estimated Share of Search among technology recruitment agencies in New Zealand increased from 17.4% to 24.6%.
  • Across the 11 months ending August 2026, Campfire Digital Recruitment’s estimated Share of Search among technology recruitment agencies in New Zealand increased from 11% to 14.1%.
  • Across the 11 months ending August 2026, Recruit IT’s estimated Share of Search among technology recruitment agencies in New Zealand decreased from 6.5% to 5.9%.
  • Across the 11 months ending August 2026, Digital Garage’s estimated Share of Search among technology recruitment agencies in New Zealand decreased from 5.9% to 4.6%.
  • Across the 11 months ending August 2026, Sunstone Talent’s estimated Share of Search among technology recruitment agencies in New Zealand decreased from 6.2% to 4.1%.
  • Across the 11 months ending August 2026, Potentia’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 41.9% in October 2025 and was lowest at 34.6% in February 2026.
  • Across the 11 months ending August 2026, Absolute IT’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 24.6% in August 2026 and was lowest at 15.7% in November 2025.
  • Across the 11 months ending August 2026, Campfire Digital Recruitment’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 14.1% in August 2026 and was lowest at 7.8% in March 2026.
  • Across the 11 months ending August 2026, Talent Army’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 18.9% in November 2025 and was lowest at 10.8% in August 2026.
  • Across the 11 months ending August 2026, Recruit IT’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 9.6% in January 2026 and was lowest at 5.7% in November 2025.
  • Across the 11 months ending August 2026, Digital Garage’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 7.8% in February 2026 and was lowest at 4.2% in June 2026.
  • Across the 11 months ending August 2026, Sunstone Talent’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 6.2% in October 2025 and was lowest at 2.7% in March 2026.
  • Across the 11 months ending August 2026, Campfire Digital Recruitment rose from 4th to 3rd among technology recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Talent Army fell from 3rd to 4th among technology recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Digital Garage rose from 7th to 6th among technology recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Sunstone Talent fell from 6th to 7th among technology recruitment agencies in New Zealand.

How did search popularity change for New Zealand technology recruitment agencies in August 2026?

  1. In August 2026, Absolute IT gained estimated Share of Search among technology recruitment agencies in New Zealand, from 22.7% to 24.6%.

  2. In August 2026, Potentia gained estimated Share of Search among technology recruitment agencies in New Zealand, from 35.2% to 35.9%.

  3. In August 2026, Talent Army lost estimated Share of Search among technology recruitment agencies in New Zealand, from 12.1% to 10.8%.

  4. In August 2026, Recruit IT lost estimated Share of Search among technology recruitment agencies in New Zealand, from 6.7% to 5.9%.

  5. In August 2026, Digital Garage lost estimated Share of Search among technology recruitment agencies in New Zealand, from 5.2% to 4.6%.

  6. Estimated monthly branded searches for Campfire Digital Recruitment in New Zealand rose 33.3% over 11 measured months, from 390 to 520 in August 2026.

  7. Estimated monthly branded searches for Sunstone Talent in New Zealand fell 31.8% over 11 measured months, from 220 to 150 in August 2026.

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