How popular isPotentia?
In September 2026, people searched for Potentia by name about 1,270 times in New Zealand, a 14.8% decrease from the previous year. These searches made up 19.8% of all New Zealand technology recruitment agency searches, placing Potentia second out of 12 agencies. When we asked both ChatGPT and Google AI Overviews about technology recruitment agencies, Potentia appeared in all answers and was the most recommended of the 12.
Potentia is the second most searched of 12 competitors and the most recommended in AI answers.
Robert WaltersShare of searches 20.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PotentiaShare of searches 19.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Robert HalfShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th- YounityShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
Absolute ITShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top technology recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Potentia appeared in all five answers. Potentia is the most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about technology recruitment agencies
5 answers
Asked ChatGPT
“Which technology recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best technology recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best technology recruitment agency in New Zealand for a tech role?”
Searched Google, AI Overview
“technology recruitment agencies”
Searched Google, AI Overview
“software recruitment agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which technology recruitment agencies compete with Potentia?
Share of searches by month for Robert Walters, Potentia, Robert Half, Younity, Absolute IT, Talent Army, Find Recruitment, Campfire Digital Recruitment, Recruit IT, Digital Garage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Potentia | Robert Half | Younity | Absolute IT | Talent Army | Find Recruitment | Campfire Digital Recruitment | Recruit IT | Digital Garage | Techspace Consulting | Sunstone Talent |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 22.1% | 8.7% | 7.1% | 9.2% | 5.9% | 5.8% | 5.8% | 3.9% | 3.1% | 1.3% | 3.4% |
| Nov 2025 | 20% | 19.7% | 11.1% | 11.1% | 7.7% | 9.2% | 7.4% | 5.2% | 3.1% | 2.6% | 1.1% | 1.8% |
| Dec 2025 | 23.9% | 19.6% | 9.3% | 11.5% | 9.8% | 6.4% | 6.2% | 4.1% | 4.1% | 2.1% | 1.2% | 1.9% |
| Jan 2026 | 22.5% | 18.2% | 12.5% | 6.7% | 8.7% | 5.7% | 6.7% | 5% | 4.8% | 3.6% | 2.4% | 3.1% |
| Feb 2026 | 23.2% | 16.6% | 10.4% | 8.5% | 8.8% | 9% | 6.9% | 4.1% | 3.5% | 3.8% | 2.5% | 2.7% |
| Mar 2026 | 20.1% | 20.5% | 11.1% | 9% | 11.3% | 7.7% | 6% | 4% | 3.8% | 3.3% | 1.8% | 1.5% |
| Apr 2026 | 23.2% | 18.6% | 10.4% | 8.6% | 10.7% | 7.1% | 5.7% | 4.6% | 4.2% | 2.5% | 2% | 2.3% |
| May 2026 | 23.5% | 18.8% | 10.6% | 8.7% | 10.9% | 5.9% | 5.7% | 6.2% | 3.5% | 2.5% | 1.6% | 2.2% |
| Jun 2026 | 22% | 17.6% | 12.1% | 9.9% | 10.2% | 6.9% | 8.1% | 3.8% | 3.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 24.3% | 17.6% | 9% | 9% | 11.4% | 6.1% | 4.9% | 7% | 3.6% | 2.6% | 2.6% | 2.1% |
| Aug 2026 | 18.7% | 19.1% | 10.3% | 8.5% | 13.1% | 5.7% | 6.9% | 7.5% | 3.4% | 2.4% | 2% | 2.3% |
| Sep 2026 | 20.3% | 19.8% | 11.2% | 11.2% | 9.5% | 6.2% | 6.1% | 5.3% | 3.7% | 3.3% | 1.7% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 20.3% | 1.3K | 0% | +1.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 19.8% | 1.3K | -4.5% | +0.7 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 11.2% | 720 | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 11.2% | 720 | +22% | +2.8 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 9.5% | 610 | -33% | -3.6 pointsmoved from 3rd to 5th | |
| 6, moved from 8th to 6th | 6.2% | 400 | 0% | +0.5 pointsmoved from 8th to 6th | |
| 7, held 7th | 6.1% | 390 | -18.8% | -0.8 points | |
| 8, moved from 6th to 8th | 5.3% | 340 | -34.6% | -2.2 pointsmoved from 6th to 8th | |
| 9, held 9th | 3.7% | 240 | 0% | +0.3 points | |
| 10, held 10th | 3.3% | 210 | +23.5% | +0.8 points | |
| 11, moved from 12th to 11th | 1.7% | 110 | -21.4% | -0.3 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 1.6% | 100 | -37.5% | -0.7 pointsmoved from 11th to 12th |
20.3%
Moved from 2nd to 1st. 1.3K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Potentia19.8%
Moved from 1st to 2nd. 1.3K estimated branded searches, -4.5% vs prior month. Share +0.7 points.
11.2%
Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.
4.Younity
11.2%
Moved from 5th to 4th. 720 estimated branded searches, +22% vs prior month. Share +2.8 points.
9.5%
Moved from 3rd to 5th. 610 estimated branded searches, -33% vs prior month. Share -3.6 points.
6.2%
Moved from 8th to 6th. 400 estimated branded searches, 0% vs prior month. Share +0.5 points.
6.1%
Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.
Moved from 6th to 8th. 340 estimated branded searches, -34.6% vs prior month. Share -2.2 points.
3.7%
Held 9th. 240 estimated branded searches, 0% vs prior month. Share +0.3 points.
3.3%
Held 10th. 210 estimated branded searches, +23.5% vs prior month. Share +0.8 points.
1.7%
Moved from 12th to 11th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.
1.6%
Moved from 11th to 12th. 100 estimated branded searches, -37.5% vs prior month. Share -0.7 points.
Compare popularity between Potentia and its closest rivals
Every comparison with Potentia
11 comparisons
How has branded search demand for Potentia changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Potentia in New Zealand fell from 1.5K to 1.3K.
- Across the 12 months ending September 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand decreased from 22.1% to 19.8%.
- Across the 12 months ending September 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand peaked at 22.1% in October 2025 and was lowest at 16.6% in February 2026.
How did search popularity change for New Zealand technology recruitment agencies in September 2026?
6 changes
In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches.
In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Younity overtook Absolute IT to rank 4th among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Digital Garage gained share of searches among technology recruitment agencies in New Zealand, from 2.4% to 3.3%.
In September 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.1% to 19.8%.
In September 2026, Absolute IT lost share of searches among technology recruitment agencies in New Zealand, from 13.1% to 9.5%.
How are Potentia’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Potentia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Potentia
- potentia it recruitment
- potentia jobs
- potentia recruitment
- potentia vacancies
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