Brandwave

Potentia vs Robert Walters:Which is more popular?

In September 2026, Potentia and Robert Walters were level in searches among technology recruitment agencies in New Zealand, with an estimated 1.3K branded searches each, at 19.8% and 20.3% of the total. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Potentia appeared in all five answers and Robert Walters in three. Potentia was mentioned before Robert Walters in every answer.

Among technology recruitment agencies in New Zealand in September 2026

Who do people search for more?

Robert Walters and Potentia are searched for about as often as each other.

Robert Walters 1.3K searchesPotentia 1.3K searches

Who does AI mention more?

Potentia, mentioned in every answer we collected

Potentia in 5 of 5Robert Walters in 3 of 5

Who does AI recommend more?

Potentia, named ahead of Robert Walters in every answer

Potentia first in 5Robert Walters never first

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Potentia appeared in all five answers. Robert Walters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Potentia was listed before Robert Walters in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Potentia1st
  2. Absolute IT2nd
  3. Recruit IT3rd
  4. Robert Walters4th
  5. Robert Half5th
  6. Techspace Consulting6th
  7. Younity7th
  8. Find Recruitment8th
  9. Talent Army–
  10. Campfire Digital Recruitment–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about technology recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Potentia or Robert Walters more popular in search?

This chart shows how often people search Google for Potentia and Robert Walters by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.

Potentia and Robert Walters among technology recruitment agencies in New Zealand, by month

Share of searches by month for Robert Walters, Potentia. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersPotentiaRobert HalfYounityAbsolute ITTalent ArmyFind RecruitmentCampfire Digital RecruitmentRecruit ITDigital GarageTechspace ConsultingSunstone Talent
Oct 202523.7%22.1%8.7%7.1%9.2%5.9%5.8%5.8%3.9%3.1%1.3%3.4%
Nov 202520%19.7%11.1%11.1%7.7%9.2%7.4%5.2%3.1%2.6%1.1%1.8%
Dec 202523.9%19.6%9.3%11.5%9.8%6.4%6.2%4.1%4.1%2.1%1.2%1.9%
Jan 202622.5%18.2%12.5%6.7%8.7%5.7%6.7%5%4.8%3.6%2.4%3.1%
Feb 202623.2%16.6%10.4%8.5%8.8%9%6.9%4.1%3.5%3.8%2.5%2.7%
Mar 202620.1%20.5%11.1%9%11.3%7.7%6%4%3.8%3.3%1.8%1.5%
Apr 202623.2%18.6%10.4%8.6%10.7%7.1%5.7%4.6%4.2%2.5%2%2.3%
May 202623.5%18.8%10.6%8.7%10.9%5.9%5.7%6.2%3.5%2.5%1.6%2.2%
Jun 202622%17.6%12.1%9.9%10.2%6.9%8.1%3.8%3.3%1.9%2.3%1.9%
Jul 202624.3%17.6%9%9%11.4%6.1%4.9%7%3.6%2.6%2.6%2.1%
Aug 202618.7%19.1%10.3%8.5%13.1%5.7%6.9%7.5%3.4%2.4%2%2.3%
Sep 202620.3%19.8%11.2%11.2%9.5%6.2%6.1%5.3%3.7%3.3%1.7%1.6%

How has the Potentia and Robert Walters comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand technology recruitment agencies in September 2026?

2 changes

  1. In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches.

  2. In September 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.1% to 19.8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Potentia’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Potentia

5 branded search terms

  • Potentia
  • potentia it recruitment
  • potentia jobs
  • potentia recruitment
  • potentia vacancies

Robert Walters

1 branded search term

  • Robert Walters

How the Brand Demand Index is measured

Other head-to-heads among technology recruitment agencies

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