Brandwave

How popular isRobert Walters?

In September 2026, people searched for Robert Walters by name about 1,400 times in New Zealand, a 20% decrease from the previous year. These searches made up 20.3% of all New Zealand technology recruitment agency searches, placing Robert Walters first out of 12 agencies. When we asked both ChatGPT and Google AI Overviews about technology recruitment agencies, Robert Walters appeared in three of the five answers and was the fourth most recommended of the 12.

Search and AI answers in September 2026

Robert Walters is the most searched of 12 competitors and the fourth most recommended in AI answers.

  1. Robert WaltersShare of searches 20.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. PotentiaShare of searches 19.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Robert HalfShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. YounityShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. Absolute ITShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robert Walters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Robert Walters is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Potentia1st
  2. Absolute IT2nd
  3. Recruit IT3rd
  4. Robert Walters4th
  5. Robert Half5th
  6. Techspace Consulting6th
  7. Younity7th
  8. Find Recruitment8th
  9. Talent Army–
  10. Campfire Digital Recruitment–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about technology recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which technology recruitment agencies compete with Robert Walters?

Robert Walters against technology recruitment agencies in New Zealand, by month

Share of searches by month for Robert Walters, Potentia, Robert Half, Younity, Absolute IT, Talent Army, Find Recruitment, Campfire Digital Recruitment, Recruit IT, Digital Garage. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersPotentiaRobert HalfYounityAbsolute ITTalent ArmyFind RecruitmentCampfire Digital RecruitmentRecruit ITDigital GarageTechspace ConsultingSunstone Talent
Oct 202523.7%22.1%8.7%7.1%9.2%5.9%5.8%5.8%3.9%3.1%1.3%3.4%
Nov 202520%19.7%11.1%11.1%7.7%9.2%7.4%5.2%3.1%2.6%1.1%1.8%
Dec 202523.9%19.6%9.3%11.5%9.8%6.4%6.2%4.1%4.1%2.1%1.2%1.9%
Jan 202622.5%18.2%12.5%6.7%8.7%5.7%6.7%5%4.8%3.6%2.4%3.1%
Feb 202623.2%16.6%10.4%8.5%8.8%9%6.9%4.1%3.5%3.8%2.5%2.7%
Mar 202620.1%20.5%11.1%9%11.3%7.7%6%4%3.8%3.3%1.8%1.5%
Apr 202623.2%18.6%10.4%8.6%10.7%7.1%5.7%4.6%4.2%2.5%2%2.3%
May 202623.5%18.8%10.6%8.7%10.9%5.9%5.7%6.2%3.5%2.5%1.6%2.2%
Jun 202622%17.6%12.1%9.9%10.2%6.9%8.1%3.8%3.3%1.9%2.3%1.9%
Jul 202624.3%17.6%9%9%11.4%6.1%4.9%7%3.6%2.6%2.6%2.1%
Aug 202618.7%19.1%10.3%8.5%13.1%5.7%6.9%7.5%3.4%2.4%2%2.3%
Sep 202620.3%19.8%11.2%11.2%9.5%6.2%6.1%5.3%3.7%3.3%1.7%1.6%

  1. 1.Robert Walters

    20.3%

    Moved from 2nd to 1st. 1.3K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Potentia

    19.8%

    Moved from 1st to 2nd. 1.3K estimated branded searches, -4.5% vs prior month. Share +0.7 points.

  3. 3.Robert Half

    11.2%

    Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Younity

    11.2%

    Moved from 5th to 4th. 720 estimated branded searches, +22% vs prior month. Share +2.8 points.

  5. 5.Absolute IT

    9.5%

    Moved from 3rd to 5th. 610 estimated branded searches, -33% vs prior month. Share -3.6 points.

  6. 6.Talent Army

    6.2%

    Moved from 8th to 6th. 400 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Find Recruitment

    6.1%

    Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

  8. 8.Campfire Digital Recruitment

    5.3%

    Moved from 6th to 8th. 340 estimated branded searches, -34.6% vs prior month. Share -2.2 points.

  9. 9.Recruit IT

    3.7%

    Held 9th. 240 estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Digital Garage

    3.3%

    Held 10th. 210 estimated branded searches, +23.5% vs prior month. Share +0.8 points.

  11. 11.Techspace Consulting

    1.7%

    Moved from 12th to 11th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

  12. 12.Sunstone Talent

    1.6%

    Moved from 11th to 12th. 100 estimated branded searches, -37.5% vs prior month. Share -0.7 points.

Compare popularity between Robert Walters and its closest rivals

Every comparison with Robert Walters

46 comparisons

How has branded search demand for Robert Walters changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Robert Walters in New Zealand fell from 1.8K to 1.4K.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among technology recruitment agencies in New Zealand decreased from 23.7% to 20.3%.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among technology recruitment agencies in New Zealand peaked at 24.3% in July 2026 and was lowest at 18.7% in August 2026.

How did search popularity change for New Zealand technology recruitment agencies in September 2026?

6 changes

  1. In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches.

  2. In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.

  3. In September 2026, Younity overtook Absolute IT to rank 4th among technology recruitment agencies in New Zealand, with 11.2% of the searches.

  4. In September 2026, Digital Garage gained share of searches among technology recruitment agencies in New Zealand, from 2.4% to 3.3%.

  5. In September 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.1% to 19.8%.

  6. In September 2026, Absolute IT lost share of searches among technology recruitment agencies in New Zealand, from 13.1% to 9.5%.

How are Robert Walters’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Robert Walters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters vacancies

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How the Brand Demand Index is measured

Where does Robert Walters compete?

Robert Walters is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment5th of 1310.8%Show ranking
Technology recruitment agencies1st of 1220.3%Shown above
Executive search firms1st of 1323.1%Show ranking
Christchurch recruitment agencies8th of 94.5%Show ranking
Salary benchmarking and pay intelligence providers1st of 752.2%Show ranking
Wellington recruitment agencies2nd of 920.9%Show ranking
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