Madison Recruitment vs Robert Walters:Which is more popular in New Zealand?
In October 2026, Madison Recruitment had more branded searches than Robert Walters among general professional recruitment in New Zealand. Madison Recruitment had about 1,670 branded searches, while Robert Walters had 1,360. Madison Recruitment made up 13.7% of all general professional recruitment searches we track, and Robert Walters accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about general professional recruitment, Robert Walters appeared in three of the four answers and Madison Recruitment in two. Madison Recruitment was mentioned before Robert Walters in two out of three answers.
Who do people search for more?
Madison Recruitment, about 23% more searches than Robert Walters
Who does AI mention more?
Robert Walters, mentioned in 3 of 4 answers, Madison Recruitment in 2
Who does AI recommend more?
Madison Recruitment, named ahead of Robert Walters in 2 of 3 answers
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Top general professional recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Robert Walters was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Madison Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Madison Recruitment was listed before Robert Walters in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about general professional recruitment
4 answers
Asked ChatGPT
“Which general professional recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best general professional recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best general professional recruitment agency in New Zealand for a professional role?”
Searched Google, AI Overview
“recruitment agencies nz”
Searched Google, AI Overview
“staffing agency nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Madison Recruitment or Robert Walters more popular in search?
This chart shows how often people search Google for Madison Recruitment and Robert Walters by name. Each line represents a brand's share of searches for all 13 general professional recruitment we track, month by month, from searches in New Zealand.
Share of searches by month for Madison Recruitment, Robert Walters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunter Campbell | Enterprise Recruitment | Madison Recruitment | Beyond Recruitment | Robert Walters | 1st Call Recruitment | Consult Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.5% | 18.2% | 14.5% | 9.5% | 10.4% | 6.4% | 6.4% | 4.3% | 3.6% | 6.6% | 2.9% | 1.2% | 1.5% |
| Dec 2025 | 11.3% | 17.8% | 18.4% | 9.5% | 11.5% | 9.5% | 6.3% | 4.3% | 3.4% | 4.3% | 1.9% | 0.53% | 1.2% |
| Jan 2026 | 8.4% | 15.7% | 19.8% | 10.2% | 11.4% | 7.9% | 7.8% | 5.6% | 3.7% | 5.7% | 1.4% | 0.85% | 1.7% |
| Feb 2026 | 12.7% | 15% | 18.7% | 9.8% | 12.9% | 7.9% | 7.5% | 4.5% | 3% | 4.5% | 1.1% | 1.3% | 1.1% |
| Mar 2026 | 14% | 13.8% | 17.3% | 11.1% | 12.3% | 7% | 9% | 4.1% | 3.3% | 4.1% | 1.5% | 1.4% | 0.96% |
| Apr 2026 | 11.1% | 16% | 15.9% | 13% | 13.7% | 7.2% | 7.1% | 4.7% | 3.9% | 3.2% | 2.2% | 1.1% | 0.88% |
| May 2026 | 13% | 15% | 15.2% | 12.3% | 12.9% | 6.8% | 7.6% | 4.6% | 5.5% | 2.5% | 2% | 2% | 0.69% |
| Jun 2026 | 12.2% | 17.8% | 14.3% | 11.6% | 12.5% | 7.3% | 7.2% | 5.2% | 5.2% | 2.9% | 1.9% | 1.2% | 0.72% |
| Jul 2026 | 12.8% | 18.7% | 14.7% | 12% | 12.8% | 6.7% | 7.5% | 4.5% | 4.4% | 2.5% | 1.3% | 1.3% | 0.9% |
| Aug 2026 | 18.3% | 14.6% | 14.4% | 11.9% | 10.5% | 6.6% | 7.4% | 5.4% | 4.4% | 2.4% | 1.9% | 1.3% | 1% |
| Sep 2026 | 10.9% | 15.3% | 15% | 14.8% | 10.8% | 6.9% | 10% | 4.5% | 4.6% | 2.5% | 2.1% | 1.6% | 0.92% |
| Oct 2026 | 16.5% | 13.9% | 13.7% | 13.3% | 11.2% | 7.3% | 7.2% | 4.9% | 4% | 2.7% | 2.7% | 1.7% | 0.66% |
How has branded search for Madison Recruitment and Robert Walters changed in New Zealand over the last 12 months?
3 findings
- Madison Recruitment was ahead of Robert Walters in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Madison Recruitment’s share of searches among general professional recruitment in New Zealand moved from 14.5% to 13.7%, and its estimated monthly branded searches moved from 2K to 1.7K.
- Across the 12 months ending October 2026, Robert Walters’ share of searches among general professional recruitment in New Zealand moved from 10.4% to 11.2%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand general professional recruitment in October 2026?
2 changes
In October 2026, Hunter Campbell overtook Enterprise Recruitment and 2 others to become the leader among general professional recruitment in New Zealand, with 16.5% of the searches.
In October 2026, Madison Recruitment lost share of searches among general professional recruitment in New Zealand, from 15% to 13.7%.
How are Madison Recruitment’s and Robert Walters’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Madison Recruitment’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madison Recruitment
3 branded search terms
- Madison Recruitment
- madison recruitment hamilton
- madison recruitment jobs
Robert Walters
5 branded search terms
- Robert Walters
- robert walters jobs
- robert walters recruiter
- robert walters recruitment
- robert walters vacancies
Other head-to-heads among general professional recruitment
- Hunter Campbell vs Enterprise Recruitment: compare popularity
- Hunter Campbell vs Madison Recruitment: compare popularity
- Hunter Campbell vs Beyond Recruitment: compare popularity
- Hunter Campbell vs Robert Walters: compare popularity
- Enterprise Recruitment vs Madison Recruitment: compare popularity
- Enterprise Recruitment vs Beyond Recruitment: compare popularity
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