How popular isMadison Recruitment?
In September 2026, people searched for Madison Recruitment by name about 1,980 times in New Zealand, about the same as the previous year. These searches made up 15% of all New Zealand general professional recruitment searches, placing Madison Recruitment second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about general professional recruitment, Madison Recruitment appeared in two of the four answers and was the second most recommended of the 13.
Madison Recruitment is the second most searched of 13 competitors and the second most recommended in AI answers.
Enterprise RecruitmentShare of searches 15.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Madison RecruitmentShare of searches 15%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Beyond RecruitmentShare of searches 14.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Hunter CampbellShare of searches 10.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Robert WaltersShare of searches 10.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Follow Madison Recruitment and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top general professional recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Madison Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Madison Recruitment is the second most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beyond Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Robert Walters3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Madison Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frog Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Consult Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kinetic Recruitment1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Enterprise Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hunter Campbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- 1st Call Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenlight Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about general professional recruitment
4 answers
Asked ChatGPT
“Which general professional recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best general professional recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best general professional recruitment agency in New Zealand for a professional role?”
Searched Google, AI Overview
“recruitment agencies nz”
Searched Google, AI Overview
“staffing agency nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which general professional recruitment compete with Madison Recruitment?
Share of searches by month for Enterprise Recruitment, Madison Recruitment, Beyond Recruitment, Hunter Campbell, Robert Walters, Consult Recruitment, 1st Call Recruitment, Frog Recruitment, Greenlight Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enterprise Recruitment | Madison Recruitment | Beyond Recruitment | Hunter Campbell | Robert Walters | Consult Recruitment | 1st Call Recruitment | Frog Recruitment | Greenlight Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 15% | 10.1% | 13% | 13.5% | 10% | 6.9% | 3.1% | 4.6% | 4.6% | 2% | 0.69% | 1.1% |
| Nov 2025 | 18.2% | 14.5% | 9.5% | 14.5% | 10.4% | 6.4% | 6.4% | 3.6% | 4.3% | 6.6% | 2.9% | 1.2% | 1.5% |
| Dec 2025 | 17.8% | 18.4% | 9.5% | 11.3% | 11.5% | 6.3% | 9.5% | 3.4% | 4.3% | 4.3% | 1.9% | 0.53% | 1.2% |
| Jan 2026 | 15.7% | 19.8% | 10.2% | 8.4% | 11.4% | 7.8% | 7.9% | 3.7% | 5.6% | 5.7% | 1.4% | 0.85% | 1.7% |
| Feb 2026 | 15% | 18.7% | 9.8% | 12.7% | 12.9% | 7.5% | 7.9% | 3% | 4.5% | 4.5% | 1.1% | 1.3% | 1.1% |
| Mar 2026 | 13.8% | 17.3% | 11.1% | 14% | 12.3% | 9% | 7% | 3.3% | 4.1% | 4.1% | 1.5% | 1.4% | 0.96% |
| Apr 2026 | 16% | 15.9% | 13% | 11.1% | 13.7% | 7.1% | 7.2% | 3.9% | 4.7% | 3.2% | 2.2% | 1.1% | 0.88% |
| May 2026 | 15% | 15.2% | 12.3% | 13% | 12.9% | 7.6% | 6.8% | 5.5% | 4.6% | 2.5% | 2% | 2% | 0.69% |
| Jun 2026 | 17.8% | 14.3% | 11.6% | 12.2% | 12.5% | 7.2% | 7.3% | 5.2% | 5.2% | 2.9% | 1.9% | 1.2% | 0.72% |
| Jul 2026 | 18.7% | 14.7% | 12% | 12.8% | 12.8% | 7.5% | 6.7% | 4.4% | 4.5% | 2.5% | 1.3% | 1.3% | 0.9% |
| Aug 2026 | 14.6% | 14.4% | 11.9% | 18.3% | 10.5% | 7.4% | 6.6% | 4.4% | 5.4% | 2.4% | 1.9% | 1.3% | 1% |
| Sep 2026 | 15.3% | 15% | 14.8% | 10.9% | 10.8% | 10% | 6.9% | 4.6% | 4.5% | 2.5% | 2.1% | 1.6% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 15.3% | 2K | +0.51% | +0.7 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 15% | 1.9K | 0% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 14.8% | 1.9K | +18.5% | +2.9 pointsmoved from 4th to 3rd | |
| 4, moved from 1st to 4th | 10.9% | 1.4K | -43% | -7.4 pointsmoved from 1st to 4th | |
| 5, held 5th | 10.8% | 1.4K | -1.4% | +0.3 points | |
| 6, held 6th | 10% | 1.3K | +30% | +2.6 points | |
| 7, held 7th | 6.9% | 890 | 0% | +0.3 points | |
| 8, moved from 9th to 8th | 4.6% | 600 | 0% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 4.5% | 590 | -19.2% | -0.8 pointsmoved from 8th to 9th | |
| 10, held 10th | 2.5% | 330 | 0% | +0.1 points | |
| 11, held 11th | 2.1% | 270 | +3.8% | +0.2 points | |
| 12, held 12th | 1.6% | 210 | +23.5% | +0.4 points | |
| 13, held 13th | 0.92% | 120 | -14.3% | -0.1 points |
15.3%
Moved from 2nd to 1st. 2K estimated branded searches, +0.51% vs prior month. Share +0.7 points.
15%
Moved from 3rd to 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
14.8%
Moved from 4th to 3rd. 1.9K estimated branded searches, +18.5% vs prior month. Share +2.9 points.
10.9%
Moved from 1st to 4th. 1.4K estimated branded searches, -43% vs prior month. Share -7.4 points.
10.8%
Held 5th. 1.4K estimated branded searches, -1.4% vs prior month. Share +0.3 points.
10%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +2.6 points.
6.9%
Held 7th. 890 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.6%
Moved from 9th to 8th. 600 estimated branded searches, 0% vs prior month. Share +0.2 points.
4.5%
Moved from 8th to 9th. 590 estimated branded searches, -19.2% vs prior month. Share -0.8 points.
2.5%
Held 10th. 330 estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Held 11th. 270 estimated branded searches, +3.8% vs prior month. Share +0.2 points.
1.6%
Held 12th. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.
0.92%
Held 13th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.
Compare popularity between Madison Recruitment and its closest rivals
- Madison Recruitment vs Enterprise Recruitment: compare popularity
- Madison Recruitment vs Beyond Recruitment: compare popularity
- Madison Recruitment vs Hunter Campbell: compare popularity
- Madison Recruitment vs Robert Walters: compare popularity
- Madison Recruitment vs Consult Recruitment: compare popularity
- Compare Madison Recruitment with any brand
Every comparison with Madison Recruitment
31 comparisons
- Enterprise Recruitment vs Madison Recruitment
- Beyond Recruitment vs Madison Recruitment
- Hunter Campbell vs Madison Recruitment
- Madison Recruitment vs Robert Walters
- Consult Recruitment vs Madison Recruitment
- Coverstaff vs Madison Recruitment
- Hirestaff vs Madison Recruitment
- Madison Recruitment vs Tribe Recruitment
- 1st Call Recruitment vs Madison Recruitment
- Alpha Recruitment vs Madison Recruitment
- Madison Recruitment vs Randstad
- Hays vs Madison Recruitment
- Frog Recruitment vs Madison Recruitment
- Greenlight Recruitment vs Madison Recruitment
- Kinetic Recruitment vs Madison Recruitment
- Madison Recruitment vs Origin Talent
- 84 Recruitment vs Madison Recruitment
- Graham Consulting vs Madison Recruitment
- Madison Recruitment vs NZ Recruit
- Madison Recruitment vs Ryan Recruitment
- Madison Recruitment vs Trade Assist
- Evolve Recruitment vs Madison Recruitment
- Archway Recruitment vs Madison Recruitment
- Eclipse Recruitment vs Madison Recruitment
- Madison Recruitment vs McLaren Recruitment
- Asset Recruitment vs Madison Recruitment
- Greenstone Recruitment vs Madison Recruitment
- Madison Recruitment vs OneStaff
- Madison Recruitment vs Tradestaff
- Drake vs Madison Recruitment
- Key Skills Recruitment vs Madison Recruitment
How has branded search demand for Madison Recruitment changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Madison Recruitment in New Zealand held steady at 2K.
- Across the 12 months ending September 2026, Madison Recruitment’s share of searches among general professional recruitment in New Zealand peaked at 19.8% in January 2026 and was lowest at 14.3% in June 2026.
How did search popularity change for New Zealand general professional recruitment in September 2026?
6 changes
In September 2026, Enterprise Recruitment overtook Hunter Campbell to become the leader among general professional recruitment in New Zealand, with 15.3% of the searches.
In September 2026, Madison Recruitment overtook Hunter Campbell to rank 2nd among general professional recruitment in New Zealand, with 15% of the searches.
In September 2026, Beyond Recruitment overtook Hunter Campbell to rank 3rd among general professional recruitment in New Zealand, with 14.8% of the searches.
In September 2026, Consult Recruitment gained share of searches among general professional recruitment in New Zealand, from 7.4% to 10%.
In September 2026, Hunter Campbell lost share of searches among general professional recruitment in New Zealand, from 18.3% to 10.9%.
In September 2026, Greenlight Recruitment lost share of searches among general professional recruitment in New Zealand, from 5.4% to 4.5%.
How are Madison Recruitment’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Madison Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Madison Recruitment
- madison recruitment agency
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment tauranga
Do you work for Madison Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Madison Recruitment compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| General professional recruitment | 2nd of 13 | 15% | Shown above |
| Auckland recruitment agencies | 3rd of 9 | 9.8% | Show ranking |
| Christchurch recruitment agencies | 6th of 9 | 7.4% | Show ranking |
| Hamilton recruitment agencies | 5th of 8 | 4.4% | Show ranking |
| Wellington recruitment agencies | 3rd of 9 | 12.4% | Show ranking |
| Tauranga recruitment agencies | 6th of 8 | 2.9% | Show ranking |
Is Madison Recruitment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.