Hirestaff vs Madison Recruitment:Which is more popular?
In September 2026, Hirestaff had more branded searches than Madison Recruitment among Auckland recruitment agencies in New Zealand. Hirestaff had about 1,600 branded searches, while Madison Recruitment had 1,020. Hirestaff made up 15.4% of all Auckland recruitment agency searches we track, and Madison Recruitment accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about Auckland recruitment agencies, Hirestaff appeared in two of the three answers and Madison Recruitment in none.
Who do people search for more?
Hirestaff, about 57% more searches than Madison Recruitment
Who does AI mention more?
Hirestaff, mentioned in 2 of 3 answers, Madison Recruitment in 0
Who does AI recommend more?
Hirestaff, the only one of the two named
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Top Auckland recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Hirestaff was mentioned in two out of three: in two of the three ChatGPT answers. Madison Recruitment did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Frog Recruitment3 of 3Named in 3 of 3 ChatGPT answers
84 Recruitment3 of 3Named in 3 of 3 ChatGPT answers- Hirestaff2 of 3Named in 2 of 3 ChatGPT answers
- Tribe Recruitment2 of 3Named in 2 of 3 ChatGPT answers
Hays1 of 3Named in 1 of 3 ChatGPT answers
Coverstaff0 of 3Named in 0 of 3 ChatGPT answers
Madison Recruitment0 of 3Named in 0 of 3 ChatGPT answers
Alpha Recruitment0 of 3Named in 0 of 3 ChatGPT answers
Randstad0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Auckland, New Zealand for staffing help?”
Searched Google, AI Overview
“auckland recruitment agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“employment agency auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Hirestaff or Madison Recruitment more popular in search?
This chart shows how often people search Google for Hirestaff and Madison Recruitment by name. Each line represents a brand's share of searches for all nine Auckland recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Hirestaff, Madison Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coverstaff | Hirestaff | Madison Recruitment | Tribe Recruitment | Alpha Recruitment | Randstad | Hays | Frog Recruitment | 84 Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 8.9% | 9.1% | 14.2% | 5.7% | 10% | 5.2% | 2.3% | 1.9% |
| Nov 2025 | 43.2% | 13% | 8.3% | 13% | 5.3% | 4.9% | 5.9% | 3.2% | 3.2% |
| Dec 2025 | 42.8% | 12.2% | 10.9% | 12.2% | 6.3% | 5.1% | 5.8% | 2.6% | 2.1% |
| Jan 2026 | 43% | 12.9% | 13% | 10.5% | 5.2% | 4.3% | 5.9% | 3.1% | 2.1% |
| Feb 2026 | 39.9% | 14.8% | 12.2% | 9.2% | 6.1% | 4.7% | 6.6% | 3% | 3.6% |
| Mar 2026 | 39.1% | 10.5% | 13.1% | 10.5% | 7.8% | 5.4% | 7.2% | 3.2% | 3.2% |
| Apr 2026 | 39.1% | 11.8% | 9.2% | 11.8% | 8.7% | 6.5% | 6.6% | 3.5% | 2.9% |
| May 2026 | 38.9% | 14.4% | 11.9% | 9% | 8.5% | 5.3% | 5.4% | 4.3% | 2.3% |
| Jun 2026 | 40.1% | 14.8% | 9.5% | 9.3% | 8.7% | 4.6% | 5.6% | 4.5% | 3% |
| Jul 2026 | 39.6% | 14.7% | 12.1% | 9.2% | 7.2% | 6.3% | 4.4% | 3.6% | 2.9% |
| Aug 2026 | 41.7% | 13.8% | 8.8% | 11.2% | 6.7% | 6.1% | 4.2% | 4.1% | 3.4% |
| Sep 2026 | 38.8% | 15.4% | 9.8% | 9.6% | 7.6% | 6.7% | 5.8% | 3.8% | 2.5% |
How has the Hirestaff and Madison Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Hirestaff took it in November 2025, Madison Recruitment took it in January 2026, Hirestaff took it in February 2026, Madison Recruitment took it in March 2026, Hirestaff took it in April 2026.
- Across the 12 months ending September 2026, Hirestaff’s share of searches among Auckland recruitment agencies in New Zealand moved from 8.9% to 15.4%, and its estimated monthly branded searches moved from 1K to 1.6K.
- Across the 12 months ending September 2026, Madison Recruitment’s share of searches among Auckland recruitment agencies in New Zealand moved from 9.1% to 9.8%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand Auckland recruitment agencies in September 2026?
2 changes
In September 2026, Madison Recruitment overtook Tribe Recruitment to rank 3rd among Auckland recruitment agencies in New Zealand, with 9.8% of the searches.
In September 2026, Hirestaff gained share of searches among Auckland recruitment agencies in New Zealand, from 13.8% to 15.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hirestaff’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hirestaff
1 branded search term
- hirestaff
Madison Recruitment
3 branded search terms
- Madison Recruitment
- madison recruitment agency
- madison recruitment jobs
Other head-to-heads among Auckland recruitment agencies
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