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Auckland recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 4.9K branded searches and 50.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Coverstaff50.8%
  2. Alpha Recruitment14.9%
  3. Madison Recruitment12.6%
  4. Hays11%
  5. Randstad10.6%

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Share of SearchLeaderboard

Compare Auckland recruitment agencies using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland recruitment agencies in New Zealand, by month

Share of Search by month for Coverstaff, Alpha Recruitment, Madison Recruitment, Hays, Randstad. The figures are in the table below the chart.

View monthly share of search table
MonthCoverstaffAlpha RecruitmentMadison RecruitmentHaysRandstad
Oct 202539.2%9.4%10%8.2%33.2%
Nov 202552.1%11.6%11.4%12.3%12.6%
Dec 202549.4%13.2%14.9%11.7%10.9%
Jan 202649.6%10.9%17.6%12.6%9.3%
Feb 202647.7%11.8%17.8%13.7%8.9%
Mar 202644.4%14.6%16.6%14.2%10.2%
Apr 202645%16.6%12.6%13.1%12.7%
May 202644.8%16.4%16%11.6%11.2%
Jun 202645.5%18%12.9%12.8%10.7%
Jul 202646.3%15.1%16.4%10.9%11.3%
Aug 202650.8%14.9%12.6%11%10.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Coverstaff

    50.8%

    held 1st · 4.9K estimated branded searches · +10.7% vs prior month · +4.6 points

  2. 2.Alpha Recruitment

    14.9%

    moved from 3rd to 2nd · 1.4K estimated branded searches · -0.69% vs prior month · -0.2 points

  3. 3.Madison Recruitment

    12.6%

    moved from 2nd to 3rd · 1.2K estimated branded searches · -22.4% vs prior month · -3.8 points

  4. 4.Hays

    11%

    moved from 5th to 4th · 1.1K estimated branded searches · +0.96% vs prior month · 0 points

  5. 5.Randstad

    10.6%

    moved from 4th to 5th · 1K estimated branded searches · -4.7% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland recruitment agencies in New Zealand?

In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 4.9K branded searches and 50.8% estimated Share of Search within this set. Alpha Recruitment is in 2nd place, 35.9 percentage points behind at 14.9% Share of Search.

New Zealand auckland recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coverstaff39.2% → 50.8%52.1%Nov 202539.2%Oct 20251st
Alpha Recruitment9.4% → 14.9%18%Jun 20269.4%Oct 20254th → 2nd
Madison Recruitment10% → 12.6%17.8%Feb 202610%Oct 20253rd
Hays8.2% → 11%14.2%Mar 20268.2%Oct 20255th → 4th
Randstad33.2% → 10.6%33.2%Oct 20258.9%Feb 20262nd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 39.2% to 50.8%.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 9.4% to 14.9%.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 10% to 12.6%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand increased from 8.2% to 11%.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand decreased from 33.2% to 10.6%.
  • Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 52.1% in November 2025 and was lowest at 39.2% in October 2025.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 18% in June 2026 and was lowest at 9.4% in October 2025.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 17.8% in February 2026 and was lowest at 10% in October 2025.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 14.2% in March 2026 and was lowest at 8.2% in October 2025.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 33.2% in October 2025 and was lowest at 8.9% in February 2026.
  • Across the 11 months ending August 2026, Alpha Recruitment rose from 4th to 2nd among auckland recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Hays rose from 5th to 4th among auckland recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Randstad fell from 2nd to 5th among auckland recruitment agencies in New Zealand.

How did search popularity change for New Zealand auckland recruitment agencies in August 2026?

  1. In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 46.3% to 50.8%.

  2. In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.4% to 12.6%.

  3. In August 2026, Randstad lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.3% to 10.6%.

  4. In August 2026, Alpha Recruitment rose from 3rd to 2nd among auckland recruitment agencies in New Zealand.

  5. In August 2026, Hays rose from 5th to 4th among auckland recruitment agencies in New Zealand.

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