Brandwave

Alpha Recruitment vs Tribe Recruitment:Which is more popular?

In September 2026, Tribe Recruitment had more branded searches than Alpha Recruitment among Auckland recruitment agencies in New Zealand. Tribe Recruitment had about 1,000 branded searches, while Alpha Recruitment had 790. Tribe Recruitment made up 9.6% of all Auckland recruitment agency searches we track, and Alpha Recruitment accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about Auckland recruitment agencies, Tribe Recruitment appeared in two of the three answers and Alpha Recruitment in none.

Among Auckland recruitment agencies in New Zealand in September 2026

Who do people search for more?

Tribe Recruitment, about 27% more searches than Alpha Recruitment

Tribe Recruitment 1K searchesAlpha Recruitment 790 searches

Who does AI mention more?

Tribe Recruitment, mentioned in 2 of 3 answers, Alpha Recruitment in 0

Tribe Recruitment in 2 of 3Alpha Recruitment in 0 of 3

Who does AI recommend more?

Tribe Recruitment, the only one of the two named

Tribe Recruitment first in 2Alpha Recruitment never named

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Top Auckland recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tribe Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. Alpha Recruitment did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tribe Recruitment1st
  2. Frog Recruitment2nd
  3. 84 Recruitment3rd
  4. Hirestaff4th
  5. Hays5th
  6. Coverstaff–
  7. Madison Recruitment–
  8. Alpha Recruitment–
  9. Randstad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Alpha Recruitment or Tribe Recruitment more popular in search?

This chart shows how often people search Google for Alpha Recruitment and Tribe Recruitment by name. Each line represents a brand's share of searches for all nine Auckland recruitment agencies we track, month by month, from searches in New Zealand.

Alpha Recruitment and Tribe Recruitment among Auckland recruitment agencies in New Zealand, by month

Share of searches by month for Tribe Recruitment, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthCoverstaffHirestaffMadison RecruitmentTribe RecruitmentAlpha RecruitmentRandstadHaysFrog Recruitment84 Recruitment
Oct 202542.8%8.9%9.1%14.2%5.7%10%5.2%2.3%1.9%
Nov 202543.2%13%8.3%13%5.3%4.9%5.9%3.2%3.2%
Dec 202542.8%12.2%10.9%12.2%6.3%5.1%5.8%2.6%2.1%
Jan 202643%12.9%13%10.5%5.2%4.3%5.9%3.1%2.1%
Feb 202639.9%14.8%12.2%9.2%6.1%4.7%6.6%3%3.6%
Mar 202639.1%10.5%13.1%10.5%7.8%5.4%7.2%3.2%3.2%
Apr 202639.1%11.8%9.2%11.8%8.7%6.5%6.6%3.5%2.9%
May 202638.9%14.4%11.9%9%8.5%5.3%5.4%4.3%2.3%
Jun 202640.1%14.8%9.5%9.3%8.7%4.6%5.6%4.5%3%
Jul 202639.6%14.7%12.1%9.2%7.2%6.3%4.4%3.6%2.9%
Aug 202641.7%13.8%8.8%11.2%6.7%6.1%4.2%4.1%3.4%
Sep 202638.8%15.4%9.8%9.6%7.6%6.7%5.8%3.8%2.5%

How has the Alpha Recruitment and Tribe Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland recruitment agencies in September 2026?

3 changes

  1. In September 2026, Madison Recruitment overtook Tribe Recruitment to rank 3rd among Auckland recruitment agencies in New Zealand, with 9.8% of the searches.

  2. In September 2026, Alpha Recruitment gained share of searches among Auckland recruitment agencies in New Zealand, from 6.7% to 7.6%.

  3. In September 2026, Tribe Recruitment lost share of searches among Auckland recruitment agencies in New Zealand, from 11.2% to 9.6%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Alpha Recruitment’s and Tribe Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpha Recruitment

7 branded search terms

  • alpha jobs
  • alpha recruitment
  • alpha recruitment agency
  • alpha recruitment alphajobs
  • alpha recruitment jobs
  • alphajobs
  • alpharecruitment

Tribe Recruitment

1 branded search term

  • tribe recruitment

How the Brand Demand Index is measured

Other head-to-heads among Auckland recruitment agencies

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