Brandwave

How popular isAlpha Recruitment in search?

In August 2026, there were an estimated 1.7K branded searches for Alpha Recruitment in New Zealand which is up 10.6% over the last 11 months. Alpha Recruitment holds 10.7% estimated Share of Search among New Zealand auckland recruitment agencies and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Coverstaff35.6%
  2. Hays26%
  3. Madison Recruitment15.2%
  4. Randstad12.6%
  5. Alpha Recruitment10.7%
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Which auckland recruitment agencies compete with Alpha Recruitment?

Alpha Recruitment against auckland recruitment agencies in New Zealand, by month

Share of Search by month for Coverstaff, Hays, Madison Recruitment, Randstad, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthCoverstaffHaysMadison RecruitmentRandstadAlpha Recruitment
Oct 202522.4%19.2%10.6%41.2%6.6%
Nov 202532.8%27.6%14.1%15.3%10.2%
Dec 202530.4%27.6%17.5%14.4%10.1%
Jan 202632.4%29%18%12.3%8.2%
Feb 202633.9%27.2%19.1%11.3%8.4%
Mar 202632.3%29.4%15.8%11.9%10.5%
Apr 202630.5%29.7%14.7%13.6%11.6%
May 202630.3%28.7%15.8%13.5%11.7%
Jun 202632%27.6%16.2%11.9%12.3%
Jul 202633.1%26.2%16.2%12.9%11.7%
Aug 202635.6%26%15.2%12.6%10.7%
Sep 2026—————

  1. 1.Coverstaff

    35.6%

    held 1st · 5.6K estimated branded searches · +10.1% vs prior month · +2.5 points

  2. 2.Hays

    26%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · -0.3 points

  3. 3.Madison Recruitment

    15.2%

    held 3rd · 2.4K estimated branded searches · -4% vs prior month · -1 points

  4. 4.Randstad

    12.6%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · -0.2 points

  5. 5.Alpha Recruitment

    10.7%

    held 5th · 1.7K estimated branded searches · -6.7% vs prior month · -1 points

Compare search popularity between Alpha Recruitment and its closest rivals

How has branded search demand for Alpha Recruitment changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Alpha Recruitment in New Zealand rose from 1.5K to 1.7K.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 6.6% to 10.7%.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 12.3% in June 2026 and was lowest at 6.6% in October 2025.

How did search popularity change for New Zealand auckland recruitment agencies in August 2026?

  1. In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.7%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%.

  4. Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 26% in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

Which wellington recruitment agencies compete with Alpha Recruitment?

Alpha Recruitment against wellington recruitment agencies in New Zealand, by month

Share of Search by month for Hays, Madison Recruitment, Beyond Recruitment, Alpha Recruitment, McLaren Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthHaysMadison RecruitmentBeyond RecruitmentAlpha RecruitmentMcLaren Recruitment
Oct 202542.8%23.7%16.3%14.8%2.4%
Nov 202543.9%22.4%15.5%16.1%2.2%
Dec 202542.2%26.7%13.9%15.5%1.6%
Jan 202643.6%27%14.1%12.3%3%
Feb 202640.8%28.6%14.9%12.6%3.2%
Mar 202643.3%23.3%15.3%15.4%2.7%
Apr 202643%21.2%16.6%16.7%2.5%
May 202641.2%22.6%16.8%16.8%2.5%
Jun 202639.5%23.3%17.1%17.6%2.6%
Jul 202637.9%23.4%18.4%16.9%3.4%
Aug 202639.1%22.9%18.6%16.1%3.4%
Sep 2026—————

  1. 1.Hays

    39.1%

    held 1st · 4.1K estimated branded searches · +1.2% vs prior month · +1.2 points

  2. 2.Madison Recruitment

    22.9%

    held 2nd · 2.4K estimated branded searches · -4% vs prior month · -0.5 points

  3. 3.Beyond Recruitment

    18.6%

    held 3rd · 1.9K estimated branded searches · -1% vs prior month · +0.2 points

  4. 4.Alpha Recruitment

    16.1%

    held 4th · 1.7K estimated branded searches · -6.7% vs prior month · -0.8 points

  5. 5.McLaren Recruitment

    3.4%

    held 5th · 350 estimated branded searches · -2.8% vs prior month · 0 points

Compare search popularity between Alpha Recruitment and its closest rivals

How has branded search demand for Alpha Recruitment changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 14.8% to 16.1%.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 17.6% in June 2026 and was lowest at 12.3% in January 2026.

How did search popularity change for New Zealand wellington recruitment agencies in August 2026?

  1. In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 37.9% to 39.1%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 16.9% to 16.1%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 23.4% to 22.9%.

  4. Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand has gained ground for 3 months in a row, from 16.8% to 18.6% in August 2026.

  5. Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 45.8% over 11 measured months, from 240 to 350 in August 2026.

How is Alpha Recruitment measured?

Brandwave collects information about searches that people make online using Alpha Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • alpha jobs
  • alpha recruitment
  • alpha recruitment agency
  • alpha recruitment alphajobs
  • alpha recruitment auckland
  • alpha recruitment jobs
  • alpha recruitment nz
  • alpha recruitment services
  • alpha recruitment wellington
  • alphajobs
  • alphajobs.co.nz
  • alpharecruitment

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