Alpha Recruitment vs Beyond Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Beyond Recruitment had more branded searches than Alpha Recruitment among wellington recruitment agencies in New Zealand. Beyond Recruitment was estimated to have 1.9K branded searches compared to Alpha Recruitment’s 1.7K, and held an 18.6% Share of Search versus Alpha Recruitment’s 16.1%.
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Which is more popular in search, Alpha Recruitment or Beyond Recruitment?
Compare Wellington recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Recruitment, Alpha Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Hays | Madison Recruitment | Beyond Recruitment | Alpha Recruitment | McLaren Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.7% | 16.3% | 14.8% | 2.4% |
| Nov 2025 | 43.9% | 22.4% | 15.5% | 16.1% | 2.2% |
| Dec 2025 | 42.2% | 26.7% | 13.9% | 15.5% | 1.6% |
| Jan 2026 | 43.6% | 27% | 14.1% | 12.3% | 3% |
| Feb 2026 | 40.8% | 28.6% | 14.9% | 12.6% | 3.2% |
| Mar 2026 | 43.3% | 23.3% | 15.3% | 15.4% | 2.7% |
| Apr 2026 | 43% | 21.2% | 16.6% | 16.7% | 2.5% |
| May 2026 | 41.2% | 22.6% | 16.8% | 16.8% | 2.5% |
| Jun 2026 | 39.5% | 23.3% | 17.1% | 17.6% | 2.6% |
| Jul 2026 | 37.9% | 23.4% | 18.4% | 16.9% | 3.4% |
| Aug 2026 | 39.1% | 22.9% | 18.6% | 16.1% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Alpha Recruitment and Beyond Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Alpha Recruitment took it in November 2025, Beyond Recruitment took it in January 2026, Alpha Recruitment took it in March 2026, Beyond Recruitment took it in July 2026.
- Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches moved from 1.5K to 1.7K.
- Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 16.3% to 18.6%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
How did search popularity change for New Zealand wellington recruitment agencies in August 2026?
2 changes
In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 16.9% to 16.1%.
Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand has gained ground for 3 months in a row, from 16.8% to 18.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alpha Recruitment’s and Beyond Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpha Recruitment
12 branded search terms
- alpha jobs
- alpha recruitment
- alpha recruitment agency
- alpha recruitment alphajobs
- alpha recruitment auckland
- alpha recruitment jobs
- alpha recruitment nz
- alpha recruitment services
- alpha recruitment wellington
- alphajobs
- alphajobs.co.nz
- alpharecruitment
Beyond Recruitment
5 branded search terms
- Beyond Recruitment
- beyond recruitment jobs
- beyond recruitment nz
- beyond recruitment wellington
- beyondrecruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.