Brandwave

How popular isRobert Walters?

In September 2026, people searched for Robert Walters by name about 1,400 times in New Zealand, a 20% decrease from the previous year. These searches made up 20.9% of all New Zealand Wellington recruitment agency searches, placing Robert Walters second out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Wellington recruitment agencies, Robert Walters appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Robert Walters is the second most searched of 9 competitors and the second most recommended in AI answers.

  1. Beyond RecruitmentShare of searches 26.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Robert WaltersShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Madison RecruitmentShare of searches 12.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Archway RecruitmentShare of searches 10.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. HaysShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top Wellington recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robert Walters was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Robert Walters is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beyond Recruitment1st
  2. Robert Walters2nd
  3. Archway Recruitment3rd
  4. Hays4th
  5. Trade Assist5th
  6. McLaren Recruitment6th
  7. Key Skills Recruitment7th
  8. Madison Recruitment8th
  9. Alpha Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington recruitment agencies compete with Robert Walters?

Robert Walters against Wellington recruitment agencies in New Zealand, by month

Share of searches by month for Beyond Recruitment, Robert Walters, Madison Recruitment, Archway Recruitment, Hays, McLaren Recruitment, Trade Assist, Alpha Recruitment, Key Skills Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthBeyond RecruitmentRobert WaltersMadison RecruitmentArchway RecruitmentHaysMcLaren RecruitmentTrade AssistAlpha RecruitmentKey Skills Recruitment
Oct 202524.4%19.5%13.4%14.6%10.4%6.7%3%3.7%4.3%
Nov 202522.8%17.9%15.9%13.8%11.7%6.2%3.4%4.1%4.1%
Dec 202521.6%25.5%14.7%9.8%10.8%6.9%4.9%2.9%2.9%
Jan 202623.2%18.3%16.2%12%9.9%9.9%3.5%3.5%3.5%
Feb 202624%19.2%16.2%9%12.6%8.4%4.2%3.6%3%
Mar 202620.2%24.2%13.6%12.1%8.6%8.6%4.5%4%4%
Apr 202621.7%21.1%15.1%11.2%11.2%7.9%3.3%3.3%5.3%
May 202621.9%26.2%14.8%9.8%9.8%8.2%2.7%3.3%3.3%
Jun 202623.5%22.9%12.4%14.7%8.2%6.5%2.4%4.1%5.3%
Jul 202622.6%27.1%13%13.6%6.2%8.5%1.7%2.8%4.5%
Aug 202620.8%20.1%17%11.9%6.9%9.4%5.7%3.1%5%
Sep 202626.1%20.9%12.4%10.5%9.2%7.2%5.9%3.9%3.9%

  1. 1.Beyond Recruitment

    26.1%

    Held 1st. 400 estimated branded searches, +21.2% vs prior month. Share +5.4 points.

  2. 2.Robert Walters

    20.9%

    Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Madison Recruitment

    12.4%

    Held 3rd. 190 estimated branded searches, -29.6% vs prior month. Share -4.6 points.

  4. 4.Archway Recruitment

    10.5%

    Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share -1.5 points.

  5. 5.Hays

    9.2%

    Moved from 6th to 5th. 140 estimated branded searches, +27.3% vs prior month. Share +2.2 points.

  6. 6.McLaren Recruitment

    7.2%

    Moved from 5th to 6th. 110 estimated branded searches, -26.7% vs prior month. Share -2.2 points.

  7. 7.Trade Assist

    5.9%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Alpha Recruitment

    3.9%

    Moved from 9th to 8th. 60 estimated branded searches, +20% vs prior month. Share +0.8 points.

  9. 9.Key Skills Recruitment

    3.9%

    Moved from 8th to 9th. 60 estimated branded searches, -25% vs prior month. Share -1.1 points.

Compare popularity between Robert Walters and its closest rivals

Every comparison with Robert Walters

46 comparisons

How has branded search demand for Robert Walters changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Robert Walters in New Zealand fell from 1.8K to 1.4K.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among Wellington recruitment agencies in New Zealand increased from 19.5% to 20.9%.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among Wellington recruitment agencies in New Zealand peaked at 27.1% in July 2026 and was lowest at 17.9% in November 2025.

How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?

6 changes

  1. In September 2026, Hays overtook McLaren Recruitment to rank 5th among Wellington recruitment agencies in New Zealand, with 9.2% of the searches.

  2. In September 2026, Alpha Recruitment overtook Key Skills Recruitment to rank 8th among Wellington recruitment agencies in New Zealand, with 3.9% of the searches.

  3. In September 2026, Beyond Recruitment gained share of searches among Wellington recruitment agencies in New Zealand, from 20.8% to 26.1%.

  4. In September 2026, Robert Walters gained share of searches among Wellington recruitment agencies in New Zealand, from 20.1% to 20.9%.

  5. In September 2026, Madison Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 17% to 12.4%.

  6. In September 2026, McLaren Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 9.4% to 7.2%.

How are Robert Walters’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Robert Walters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters vacancies

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How the Brand Demand Index is measured

Where does Robert Walters compete?

Robert Walters is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment5th of 1310.8%Show ranking
Technology recruitment agencies1st of 1220.3%Show ranking
Executive search firms1st of 1323.1%Show ranking
Christchurch recruitment agencies8th of 94.5%Show ranking
Salary benchmarking and pay intelligence providers1st of 752.2%Show ranking
Wellington recruitment agencies2nd of 920.9%Shown above
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