Brandwave

Robert Walters vs Trade Assist:Which is more popular?

In September 2026, Trade Assist had more branded searches than Robert Walters among Christchurch recruitment agencies in New Zealand. Trade Assist had about 480 branded searches, while Robert Walters had 140. Trade Assist made up 15.4% of all Christchurch recruitment agency searches we track, and Robert Walters accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Trade Assist appeared in all three answers and Robert Walters in two. Trade Assist was mentioned before Robert Walters in every answer.

Among Christchurch recruitment agencies in New Zealand in September 2026

Who do people search for more?

Trade Assist, about 3 searches for every 1 for Robert Walters

Trade Assist 480 searchesRobert Walters 140 searches

Who does AI mention more?

Trade Assist, mentioned in every answer we collected

Trade Assist in 3 of 3Robert Walters in 2 of 3

Who does AI recommend more?

Trade Assist, named ahead of Robert Walters in every answer

Trade Assist first in 3Robert Walters never first

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trade Assist appeared in all three answers. Robert Walters was mentioned in two out of three: in two of the three ChatGPT answers. Trade Assist was listed before Robert Walters in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Robert Walters or Trade Assist more popular in search?

This chart shows how often people search Google for Robert Walters and Trade Assist by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.

Robert Walters and Trade Assist among Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for Trade Assist, Robert Walters. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentGraham ConsultingTrade AssistEnterprise RecruitmentNZ RecruitMadison RecruitmentHaysRobert WaltersTalent Hive
Oct 202531%7.7%20.6%14.3%7.3%6.3%5.9%5.9%1%
Nov 202531.7%7.8%21%14.6%6%6.8%7.5%3.9%0.71%
Dec 202532.6%7.6%17.4%12%9.2%9.8%8.2%2.7%0.54%
Jan 202627.2%8.2%17.9%15.3%9.7%8.6%6.7%5.2%1.1%
Feb 202631.5%9.7%14%14.7%11.5%6.1%6.5%5%1.1%
Mar 202629%10.7%15.6%16.3%8.5%7.5%7.2%4.6%0.65%
Apr 202631.8%12.1%13.9%14.6%9.3%6.4%6.1%5%0.71%
May 202635.7%9.9%13.8%14.5%9.2%6.4%4.9%4.9%0.71%
Jun 202630.2%8.4%14.4%15%11.7%10.2%6.3%3.3%0.6%
Jul 202634%11.4%13.1%11.4%10.8%7.4%5.1%5.7%1%
Aug 202630.4%22.3%11.7%12%6.3%7.8%5.1%3.3%0.9%
Sep 202632.4%15.7%15.4%10.9%8.3%7.4%4.8%4.5%0.64%

How has the Robert Walters and Trade Assist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?

2 changes

  1. In September 2026, Trade Assist overtook Enterprise Recruitment to rank 3rd among Christchurch recruitment agencies in New Zealand, with 15.4% of the searches.

  2. In September 2026, Robert Walters gained share of searches among Christchurch recruitment agencies in New Zealand, from 3.3% to 4.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Robert Walters’ and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robert Walters

1 branded search term

  • Robert Walters

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among Christchurch recruitment agencies

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