Brandwave

How popular isTrade Assist?

In October 2026, people searched for Trade Assist by name about 2,060 times in New Zealand, about the same as the previous year. These searches made up 7.8% of all New Zealand temp staffing agency searches, placing Trade Assist fifth out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about temp staffing agencies, Trade Assist appeared in three of the five answers and was the third most recommended of the 13.

Search and AI answers in October 2026

Trade Assist is the fifth most searched of 13 competitors and the third most recommended in the AI answers we collected.

  1. OneStaffShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. TradestaffShare of searches 18.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AWFShare of searches 11.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Trade AssistShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+8 more

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Assist was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Trade Assist is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Trade Assist compared with other New Zealand temp staffing agencies?

Trade Assist against temp staffing agencies in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff, AWF, Adecco, Trade Assist, Hirestaff, Tribe Recruitment, Randstad. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoTrade AssistHirestaffTribe RecruitmentRandstadFrog RecruitmentDrakeAllied WorkforceManpowerGroupHays
Nov 202529.4%19%15.1%9.3%6.5%6.5%6.5%3.5%1.6%0.58%1.1%0.82%0.03%
Dec 202532.8%18.4%11.6%10.3%6.3%6.3%6.3%4.3%1.5%0.58%0.92%0.73%0.05%
Jan 202630%19.7%12.9%11.3%6.8%5.7%5.7%3.6%1.7%0.83%0.86%0.68%0.04%
Feb 202632.3%17.4%13.9%10.3%6.2%6.2%6.2%3.9%1.5%0.69%0.81%0.69%0.04%
Mar 202629.1%18.8%14.9%11.1%5.4%5.4%6.4%4.4%1.6%0.71%1.2%0.95%0.03%
Apr 202628.7%18.4%14.6%11.2%4.1%6.5%6.5%5.3%1.9%0.73%1.1%0.93%0.04%
May 202631.2%19.4%12.7%10.5%4.6%6.7%5.7%4.6%2.5%0.49%0.85%0.67%0.04%
Jun 202631.5%19.7%12.8%11.6%3.6%6.8%5.7%3.6%2.6%0.71%0.82%0.57%0.04%
Jul 202627.7%20.7%13.6%12.3%3.8%6%6%4.9%2.2%0.79%0.94%0.87%0.04%
Aug 202628.1%21.4%11.3%10.7%5.1%7.4%6.2%5.1%2.3%0.86%0.82%0.7%0.04%
Sep 202627.5%20.4%13.5%10.2%6%6%6%6%2.2%0.71%0.67%0.71%0.04%
Oct 202630.1%18.3%11.9%11.5%7.8%6.6%5.3%4.1%2%0.94%0.74%0.74%0.04%

  1. 1.OneStaff

    30.1%

    Held 1st. 7.3K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Tradestaff

    18.3%

    Held 2nd. 4.5K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  3. 3.AWF

    11.9%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.6 points.

  4. 4.Adecco

    11.5%

    Held 4th. 2.8K estimated branded searches, +2.2% vs prior month. Share +1.2 points.

  5. 5.Trade Assist

    7.8%

    Moved from 7th to 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.8 points.

  6. 6.Hirestaff

    6.6%

    Moved from 5th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Tribe Recruitment

    5.3%

    Moved from 8th to 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.7 points.

  8. 8.Randstad

    4.1%

    Moved from 6th to 8th. 1K estimated branded searches, -37.5% vs prior month. Share -1.9 points.

  9. 9.Frog Recruitment

    2%

    Held 9th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

  10. 10.Drake

    0.94%

    Held 10th. 230 estimated branded searches, +21.1% vs prior month. Share +0.2 points.

  11. 11.Allied Workforce

    0.74%

    Moved from 12th to 11th. 180 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.ManpowerGroup

    0.74%

    Moved from 11th to 12th. 180 estimated branded searches, -5.3% vs prior month. Share 0 points.

  13. 13.Hays

    0.04%

    Held 13th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Hays sells other things too, so only its searches that name this product count here, like “hays temp agency”.

Compare popularity between Trade Assist and its closest rivals

Every comparison with Trade Assist

37 comparisons

How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Trade Assist in New Zealand held steady at 2.1K.
  • Across the 12 months ending October 2026, Trade Assist’s share of searches among temp staffing agencies in New Zealand increased from 6.5% to 7.8%.
  • Across the 12 months ending October 2026, Trade Assist’s share of searches among temp staffing agencies in New Zealand peaked at 7.8% in October 2026 and was lowest at 3.6% in June 2026.
  • Across the 12 months ending October 2026, Trade Assist rose from 6th to 5th among temp staffing agencies in New Zealand.

How did search popularity change for New Zealand temp staffing agencies in October 2026?

6 changes

  1. In October 2026, Trade Assist overtook Hirestaff and Randstad to rank 5th among temp staffing agencies in New Zealand, with 7.8% of the searches.

  2. In October 2026, OneStaff gained share of searches among temp staffing agencies in New Zealand, from 27.5% to 30.1%.

  3. In October 2026, Adecco gained share of searches among temp staffing agencies in New Zealand, from 10.2% to 11.5%.

  4. In October 2026, Hirestaff gained share of searches among temp staffing agencies in New Zealand, from 6% to 6.6%.

  5. In October 2026, Tradestaff lost share of searches among temp staffing agencies in New Zealand, from 20.4% to 18.3%.

  6. In October 2026, Randstad lost share of searches among temp staffing agencies in New Zealand, from 6% to 4.1%.

How are Trade Assist’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Trade Assist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Trade Assist
  • trade assist hastings
  • trade assist jobs
  • trade assist recruitment
  • tradeassist

Do you work for Trade Assist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trade Assist compete?

Trade Assist is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies5th of 137.8%Shown above
Trades and industrial recruitment2nd of 1318.8%Show ranking
Christchurch recruitment agencies2nd of 917%Show ranking
Wellington recruitment agencies8th of 96%Show ranking
Hastings recruitment agencies4th of 811.9%Show ranking
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