Brandwave

How popular isTrade Assist in search?

In August 2026, there were an estimated 1.7K branded searches for Trade Assist in New Zealand which is down 10.2% over the last 11 months. Trade Assist holds 7.4% estimated Share of Search among New Zealand hastings recruitment agencies and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff44.7%
  2. Adecco29.1%
  3. AWF17.9%
  4. Trade Assist7.4%
  5. Populous People0.76%
Trade Assist website (opens in a new tab)

Follow Trade Assist and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hastings recruitment agencies compete with Trade Assist?

Trade Assist against hastings recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, AWF, Trade Assist. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoAWFTrade AssistPopulous People
Oct 202547.7%25.5%18%7.5%1.3%
Nov 202545.1%24.6%20.7%8.6%0.99%
Dec 202547.4%27.8%15.4%8.2%1.1%
Jan 202645.5%27.5%17.1%9.1%0.83%
Feb 202647.4%26.2%18%7.7%0.69%
Mar 202643.4%29%19.9%7.2%0.63%
Apr 202644.4%29%19.8%5.6%1.2%
May 202647.2%27.9%17.8%6.3%0.84%
Jun 202647.9%28%17.9%5.2%1%
Jul 202644%29.9%20%5.3%0.9%
Aug 202644.7%29.1%17.9%7.4%0.76%
Sep 2026—————

  1. 1.OneStaff

    44.7%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.7 points

  2. 2.Adecco

    29.1%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -0.7 points

  3. 3.AWF

    17.9%

    held 3rd · 4K estimated branded searches · -13.1% vs prior month · -2 points

  4. 4.Trade Assist

    7.4%

    held 4th · 1.7K estimated branded searches · +35.8% vs prior month · +2.1 points

  5. 5.Populous People

    0.76%

    held 5th · 170 estimated branded searches · -19% vs prior month · -0.1 points

Compare search popularity between Trade Assist and its closest rivals

How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Trade Assist in New Zealand fell from 1.9K to 1.7K.
  • Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 9.1% in January 2026 and was lowest at 5.2% in June 2026.

How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

  1. In August 2026, Trade Assist gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 5.3% to 7.4%.

  2. In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.

  3. In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.

  4. In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%.

  5. Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

Which masterton recruitment agencies compete with Trade Assist?

Trade Assist against masterton recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Madison Recruitment, Trade Assist, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffMadison RecruitmentTrade AssistDrake
Oct 202567.8%13.8%10.6%7.8%
Nov 202566.4%13.5%12.7%7.4%
Dec 202565.5%15.2%11.3%8.1%
Jan 202661.6%16.6%12.3%9.5%
Feb 202664.1%17.1%10.5%8.3%
Mar 202664.3%16.5%10.6%8.6%
Apr 202666%16.4%8.4%9.3%
May 202667.5%14.9%8.9%8.7%
Jun 202669.5%15%7.6%8%
Jul 202667%16.3%8%8.7%
Aug 202664.6%15.3%10.7%9.4%
Sep 2026————

  1. 1.OneStaff

    64.6%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.4 points

  2. 2.Madison Recruitment

    15.3%

    held 2nd · 2.4K estimated branded searches · -4% vs prior month · -1 points

  3. 3.Trade Assist

    10.7%

    moved from 4th to 3rd · 1.7K estimated branded searches · +35.8% vs prior month · +2.7 points

  4. 4.Drake

    9.4%

    moved from 3rd to 4th · 1.5K estimated branded searches · +10.5% vs prior month · +0.7 points

Compare search popularity between Trade Assist and its closest rivals

How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 12.7% in November 2025 and was lowest at 7.6% in June 2026.

How did search popularity change for New Zealand masterton recruitment agencies in August 2026?

  1. In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%.

  2. In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%.

  3. In August 2026, OneStaff lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 67% to 64.6%.

  4. In August 2026, Madison Recruitment lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 16.3% to 15.3%.

Which trades and industrial recruitment compete with Trade Assist?

Trade Assist against trades and industrial recruitment in New Zealand, by month

Share of Search by month for OneStaff, Trade Assist, Dynamix Recruitment, Unite Recruit, Advanced Personnel Recruitment, Tech 5 Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffTrade AssistDynamix RecruitmentUnite RecruitAdvanced Personnel RecruitmentTech 5 RecruitmentApex RecruitmentLynx RecruitmentTechtrade RecruitmentPersonnel TouchMills Recruitment
Oct 202566.9%10.4%5%4.4%3.7%3.3%1.5%2.8%0.96%0.51%0.51%
Nov 202563.4%12.1%5.4%5.3%3.7%3.9%1.4%2.6%1.1%0.59%0.48%
Dec 202565.9%11.4%7.3%3.2%4.3%2.8%1.2%1.9%1.2%0.58%0.29%
Jan 202665.1%13.1%5.7%3%4.3%2.7%1.5%2.3%0.79%0.68%0.96%
Feb 202666.7%10.9%4.2%3.8%4.5%2.7%1.9%1.9%1.5%0.97%0.97%
Mar 202664%10.6%4.9%3.7%4.5%3.2%1.8%3.3%1.8%1%1.2%
Apr 202665.6%8.3%5.9%3.5%4.2%3.9%2.2%2.7%1.7%1%0.93%
May 202667.7%9%5.1%3.1%4.5%3.4%1.8%1.9%1.5%1.1%0.97%
Jun 202669.7%7.6%5.2%3.2%4.1%3.4%2%1.9%1.5%0.88%0.53%
Jul 202667.4%8.1%4.8%4.5%4.5%3.9%1.2%2.2%1.7%0.99%0.72%
Aug 202664.8%10.7%5.7%4.5%4.4%3.1%1.7%1.7%1.4%1.2%0.71%
Sep 2026———————————

  1. 1.OneStaff

    64.8%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.6 points

  2. 2.Trade Assist

    10.7%

    held 2nd · 1.7K estimated branded searches · +35.8% vs prior month · +2.7 points

  3. 3.Dynamix Recruitment

    5.7%

    held 3rd · 890 estimated branded searches · +21.9% vs prior month · +0.9 points

  4. 4.Unite Recruit

    4.5%

    moved from 5th to 4th · 700 estimated branded searches · +2.9% vs prior month · 0 points

  5. 5.Advanced Personnel Recruitment

    4.4%

    moved from 4th to 5th · 690 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Tech 5 Recruitment

    3.1%

    held 6th · 480 estimated branded searches · -18.6% vs prior month · -0.8 points

  7. 7.Apex Recruitment

    1.7%

    moved from 9th to 7th · 270 estimated branded searches · +42.1% vs prior month · +0.5 points

  8. 8.Lynx Recruitment

    1.7%

    moved from 7th to 8th · 270 estimated branded searches · -18.2% vs prior month · -0.4 points

  9. 9.Techtrade Recruitment

    1.4%

    moved from 8th to 9th · 210 estimated branded searches · -19.2% vs prior month · -0.4 points

  10. 10.Personnel Touch

    1.2%

    held 10th · 190 estimated branded searches · +26.7% vs prior month · +0.2 points

  11. 11.Mills Recruitment

    0.71%

    held 11th · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Trade Assist and its closest rivals

How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 13.1% in January 2026 and was lowest at 7.6% in June 2026.

How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

  1. In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 8.1% to 10.7%.

  2. In August 2026, Dynamix Recruitment gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 4.8% to 5.7%.

  3. In August 2026, OneStaff lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 67.4% to 64.8%.

  4. In August 2026, Tech 5 Recruitment lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 3.9% to 3.1%.

  5. Unite Recruit’s estimated Share of Search among trades and industrial recruitment in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.5% in August 2026.

  6. In August 2026, Apex Recruitment rose from 9th to 7th among trades and industrial recruitment in New Zealand.

How is Trade Assist measured?

Brandwave collects information about searches that people make online using Trade Assist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • Trade Assist
  • trade assist hastings
  • trade assist jobs
  • trade assist new zealand
  • trade assist nz
  • trade assist recruitment
  • tradeassist

Do you work for Trade Assist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Trade Assist your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record