Brandwave

Labourforce vs Trade Assist:Which is more popular?

In September 2026, Trade Assist had more branded searches than Labourforce among trades and industrial recruitment in New Zealand. Trade Assist had about 1,830 branded searches, while Labourforce had 320. Trade Assist made up 10% of all trades and industrial recruitment searches we track, and Labourforce accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about trades and industrial recruitment, Labourforce and Trade Assist each appeared in two of the four answers. Labourforce was mentioned before Trade Assist in two out of three answers.

Among trades and industrial recruitment in New Zealand in September 2026

Who do people search for more?

Trade Assist, about 6 searches for every 1 for Labourforce

Trade Assist 1.8K searchesLabourforce 320 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Labourforce in 2 of 4Trade Assist in 2 of 4

Who does AI recommend more?

Labourforce, named ahead of Trade Assist in 2 of 3 answers

Labourforce first in 2Trade Assist first in 1

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Labourforce and Trade Assist were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Labourforce was listed before Trade Assist in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. OneStaff4th
  5. Trade Assist4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Lynx Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Labourforce or Trade Assist more popular in search?

This chart shows how often people search Google for Labourforce and Trade Assist by name. Each line represents a brand's share of searches for all 13 trades and industrial recruitment we track, month by month, from searches in New Zealand.

Labourforce and Trade Assist among trades and industrial recruitment in New Zealand, by month

Share of searches by month for Trade Assist, Labourforce. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffTrade AssistDynamix RecruitmentTech 5 RecruitmentLabourforceApex RecruitmentUnite RecruitLynx RecruitmentTechtrade RecruitmentAdvanced Personnel RecruitmentPersonnel TouchMills Recruitment
Oct 202550%23.3%9%4.7%3.1%1.4%1.4%2.1%2.6%0.9%0.58%0.48%0.48%
Nov 202544.2%25.6%9.5%4.8%3.4%4.2%1.2%2.3%2.3%1%0.52%0.52%0.43%
Dec 202546.6%23.2%9%6.5%2.5%5.7%1.1%1.4%1.7%1.1%0.45%0.52%0.26%
Jan 202644.9%27.3%10.4%5.1%2.4%2.4%1.4%1.3%2%0.71%0.56%0.61%0.86%
Feb 202648.5%23.8%9.3%3.9%2.6%2.6%1.8%1.7%1.8%1.4%0.76%0.92%0.92%
Mar 202645.3%26.5%8.6%4.4%2.9%1.9%1.6%1.6%2.9%1.6%0.69%0.93%1%
Apr 202646.3%26.3%6.6%5.3%3.5%2.3%2%1.6%2.4%1.6%0.54%0.89%0.84%
May 202647.8%27.5%7.2%4.5%3%1.6%1.6%1.3%1.7%1.3%0.56%0.97%0.86%
Jun 202649%27.8%5.8%4.6%3%1.6%1.8%1.3%1.7%1.3%0.72%0.77%0.46%
Jul 202645.6%30.8%6.2%4.2%3.4%1.5%1.1%1.8%1.9%1.5%0.8%0.85%0.63%
Aug 202643.5%30.3%8.3%5%2.7%1.8%1.5%1.8%1.5%1.2%0.78%1.1%0.62%
Sep 202642.5%29.5%10%5.5%3.2%1.7%1.4%1.4%1.2%1.1%0.93%0.82%0.6%

How has the Labourforce and Trade Assist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand trades and industrial recruitment in September 2026?

2 changes

  1. In September 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 8.3% to 10%.

  2. Estimated monthly branded searches for Labourforce in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Labourforce’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Labourforce

1 branded search term

  • labourforce

Trade Assist

3 branded search terms

  • Trade Assist
  • trade assist jobs
  • trade assist recruitment

How the Brand Demand Index is measured

Other head-to-heads among trades and industrial recruitment

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