How popular isLabourforce?
In September 2026, people searched for Labourforce by name about 320 times in New Zealand, a 23.1% increase from the previous year. These searches made up 1.7% of all New Zealand trades and industrial recruitment searches, placing Labourforce sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about trades and industrial recruitment, Labourforce appeared in two of the four answers and was the third most recommended of the 13.
Labourforce is the sixth most searched of 13 competitors and the third most recommended in AI answers.
OneStaffShare of searches 42.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
TradestaffShare of searches 29.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Trade AssistShare of searches 10%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Dynamix RecruitmentShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- LabourforceShare of searches 1.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top trades and industrial recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Labourforce was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Labourforce is the third most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about trades and industrial recruitment
4 answers
Asked ChatGPT
“Which industrial trades recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best industrial trades recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best industrial trades recruitment agency in New Zealand for a construction project?”
Searched Google, AI Overview
“industrial staffing agencies”
Searched Google, AI Overview
“industrial recruitment nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which trades and industrial recruitment compete with Labourforce?
Share of searches by month for OneStaff, Tradestaff, Trade Assist, Dynamix Recruitment, Tech 5 Recruitment, Labourforce. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Labourforce | Apex Recruitment | Unite Recruit | Lynx Recruitment | Techtrade Recruitment | Advanced Personnel Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 23.3% | 9% | 4.7% | 3.1% | 1.4% | 1.4% | 2.1% | 2.6% | 0.9% | 0.58% | 0.48% | 0.48% |
| Nov 2025 | 44.2% | 25.6% | 9.5% | 4.8% | 3.4% | 4.2% | 1.2% | 2.3% | 2.3% | 1% | 0.52% | 0.52% | 0.43% |
| Dec 2025 | 46.6% | 23.2% | 9% | 6.5% | 2.5% | 5.7% | 1.1% | 1.4% | 1.7% | 1.1% | 0.45% | 0.52% | 0.26% |
| Jan 2026 | 44.9% | 27.3% | 10.4% | 5.1% | 2.4% | 2.4% | 1.4% | 1.3% | 2% | 0.71% | 0.56% | 0.61% | 0.86% |
| Feb 2026 | 48.5% | 23.8% | 9.3% | 3.9% | 2.6% | 2.6% | 1.8% | 1.7% | 1.8% | 1.4% | 0.76% | 0.92% | 0.92% |
| Mar 2026 | 45.3% | 26.5% | 8.6% | 4.4% | 2.9% | 1.9% | 1.6% | 1.6% | 2.9% | 1.6% | 0.69% | 0.93% | 1% |
| Apr 2026 | 46.3% | 26.3% | 6.6% | 5.3% | 3.5% | 2.3% | 2% | 1.6% | 2.4% | 1.6% | 0.54% | 0.89% | 0.84% |
| May 2026 | 47.8% | 27.5% | 7.2% | 4.5% | 3% | 1.6% | 1.6% | 1.3% | 1.7% | 1.3% | 0.56% | 0.97% | 0.86% |
| Jun 2026 | 49% | 27.8% | 5.8% | 4.6% | 3% | 1.6% | 1.8% | 1.3% | 1.7% | 1.3% | 0.72% | 0.77% | 0.46% |
| Jul 2026 | 45.6% | 30.8% | 6.2% | 4.2% | 3.4% | 1.5% | 1.1% | 1.8% | 1.9% | 1.5% | 0.8% | 0.85% | 0.63% |
| Aug 2026 | 43.5% | 30.3% | 8.3% | 5% | 2.7% | 1.8% | 1.5% | 1.8% | 1.5% | 1.2% | 0.78% | 1.1% | 0.62% |
| Sep 2026 | 42.5% | 29.5% | 10% | 5.5% | 3.2% | 1.7% | 1.4% | 1.4% | 1.2% | 1.1% | 0.93% | 0.82% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 7.8K | +0.13% | -1 points | |
| 2, held 2nd | 29.5% | 5.4K | 0% | -0.8 points | |
| 3, held 3rd | 10% | 1.8K | +23.6% | +1.7 points | |
| 4, held 4th | 5.5% | 1K | +13.5% | +0.5 points | |
| 5, held 5th | 3.2% | 590 | +22.9% | +0.5 points | |
| 6, held 6th | 1.7% | 320 | 0% | 0 points | |
| 7, moved from 8th to 7th | 1.4% | 260 | -3.7% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 260 | -18.8% | -0.4 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.2% | 220 | -18.5% | -0.3 points | |
| 10, held 10th | 1.1% | 210 | 0% | 0 points | |
| 11, moved from 12th to 11th | 0.93% | 170 | +21.4% | +0.1 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.82% | 150 | -21.1% | -0.2 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.6% | 110 | 0% | 0 points |
1.
OneStaff42.5%
Held 1st. 7.8K estimated branded searches, +0.13% vs prior month. Share -1 points.
29.5%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
10%
Held 3rd. 1.8K estimated branded searches, +23.6% vs prior month. Share +1.7 points.
5.5%
Held 4th. 1K estimated branded searches, +13.5% vs prior month. Share +0.5 points.
3.2%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.5 points.
1.7%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Moved from 8th to 7th. 260 estimated branded searches, -3.7% vs prior month. Share -0.1 points.
1.4%
Moved from 7th to 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.
1.2%
Held 9th. 220 estimated branded searches, -18.5% vs prior month. Share -0.3 points.
1.1%
Held 10th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
11.
Advanced Personnel Recruitment0.93%
Moved from 12th to 11th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.
0.82%
Moved from 11th to 12th. 150 estimated branded searches, -21.1% vs prior month. Share -0.2 points.
0.6%
Held 13th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Labourforce and its closest rivals
Every comparison with Labourforce
12 comparisons
- Dynamix Recruitment vs Labourforce
- Labourforce vs OneStaff
- Labourforce vs Tech 5 Recruitment
- Labourforce vs Trade Assist
- Labourforce vs Tradestaff
- Apex Recruitment vs Labourforce
- Labourforce vs Unite Recruit
- Labourforce vs Lynx Recruitment
- Labourforce vs Techtrade Recruitment
- Advanced Personnel Recruitment vs Labourforce
- Labourforce vs Personnel Touch
- Labourforce vs Mills Recruitment
How has branded search demand for Labourforce changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Labourforce in New Zealand rose from 260 to 320.
- Across the 12 months ending September 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand peaked at 5.7% in December 2025 and was lowest at 1.4% in October 2025.
- Across the 12 months ending September 2026, Labourforce rose from 9th to 6th among trades and industrial recruitment in New Zealand.
How did search popularity change for New Zealand trades and industrial recruitment in September 2026?
6 changes
In September 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 8.3% to 10%.
In September 2026, Tech 5 Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 2.7% to 3.2%.
In September 2026, Dynamix Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 5% to 5.5%.
In September 2026, OneStaff lost share of searches among trades and industrial recruitment in New Zealand, from 43.5% to 42.5%.
In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%.
In September 2026, Advanced Personnel Recruitment rose from 12th to 11th among trades and industrial recruitment in New Zealand.
How are Labourforce’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Labourforce’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- labourforce
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