Advanced Personnel Recruitment vs Labourforce:Which is more popular?
In September 2026, Labourforce had more branded searches than Advanced Personnel Recruitment among trades and industrial recruitment in New Zealand. Labourforce had about 320 branded searches, while Advanced Personnel Recruitment had 170. Labourforce made up 1.7% of all trades and industrial recruitment searches we track, and Advanced Personnel Recruitment accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about trades and industrial recruitment, Labourforce appeared in two of the four answers and Advanced Personnel Recruitment in none.
Who do people search for more?
Labourforce, about 88% more searches than Advanced Personnel Recruitment
Who does AI mention more?
Labourforce, mentioned in 2 of 4 answers, Advanced Personnel Recruitment in 0
Who does AI recommend more?
Labourforce, the only one of the two named
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Top trades and industrial recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Labourforce was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Advanced Personnel Recruitment did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Advanced Personnel Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about trades and industrial recruitment
4 answers
Asked ChatGPT
“Which industrial trades recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best industrial trades recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best industrial trades recruitment agency in New Zealand for a construction project?”
Searched Google, AI Overview
“industrial staffing agencies”
Searched Google, AI Overview
“industrial recruitment nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Advanced Personnel Recruitment or Labourforce more popular in search?
This chart shows how often people search Google for Advanced Personnel Recruitment and Labourforce by name. Each line represents a brand's share of searches for all 13 trades and industrial recruitment we track, month by month, from searches in New Zealand.
Share of searches by month for Labourforce, Advanced Personnel Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Labourforce | Apex Recruitment | Unite Recruit | Lynx Recruitment | Techtrade Recruitment | Advanced Personnel Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 23.3% | 9% | 4.7% | 3.1% | 1.4% | 1.4% | 2.1% | 2.6% | 0.9% | 0.58% | 0.48% | 0.48% |
| Nov 2025 | 44.2% | 25.6% | 9.5% | 4.8% | 3.4% | 4.2% | 1.2% | 2.3% | 2.3% | 1% | 0.52% | 0.52% | 0.43% |
| Dec 2025 | 46.6% | 23.2% | 9% | 6.5% | 2.5% | 5.7% | 1.1% | 1.4% | 1.7% | 1.1% | 0.45% | 0.52% | 0.26% |
| Jan 2026 | 44.9% | 27.3% | 10.4% | 5.1% | 2.4% | 2.4% | 1.4% | 1.3% | 2% | 0.71% | 0.56% | 0.61% | 0.86% |
| Feb 2026 | 48.5% | 23.8% | 9.3% | 3.9% | 2.6% | 2.6% | 1.8% | 1.7% | 1.8% | 1.4% | 0.76% | 0.92% | 0.92% |
| Mar 2026 | 45.3% | 26.5% | 8.6% | 4.4% | 2.9% | 1.9% | 1.6% | 1.6% | 2.9% | 1.6% | 0.69% | 0.93% | 1% |
| Apr 2026 | 46.3% | 26.3% | 6.6% | 5.3% | 3.5% | 2.3% | 2% | 1.6% | 2.4% | 1.6% | 0.54% | 0.89% | 0.84% |
| May 2026 | 47.8% | 27.5% | 7.2% | 4.5% | 3% | 1.6% | 1.6% | 1.3% | 1.7% | 1.3% | 0.56% | 0.97% | 0.86% |
| Jun 2026 | 49% | 27.8% | 5.8% | 4.6% | 3% | 1.6% | 1.8% | 1.3% | 1.7% | 1.3% | 0.72% | 0.77% | 0.46% |
| Jul 2026 | 45.6% | 30.8% | 6.2% | 4.2% | 3.4% | 1.5% | 1.1% | 1.8% | 1.9% | 1.5% | 0.8% | 0.85% | 0.63% |
| Aug 2026 | 43.5% | 30.3% | 8.3% | 5% | 2.7% | 1.8% | 1.5% | 1.8% | 1.5% | 1.2% | 0.78% | 1.1% | 0.62% |
| Sep 2026 | 42.5% | 29.5% | 10% | 5.5% | 3.2% | 1.7% | 1.4% | 1.4% | 1.2% | 1.1% | 0.93% | 0.82% | 0.6% |
How has the Advanced Personnel Recruitment and Labourforce comparison changed over the last 12 months?
3 findings
- Labourforce was ahead of Advanced Personnel Recruitment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Advanced Personnel Recruitment’s share of searches among trades and industrial recruitment in New Zealand moved from 0.58% to 0.93%, and its estimated monthly branded searches moved from 110 to 170.
- Across the 12 months ending September 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for New Zealand trades and industrial recruitment in September 2026?
2 changes
In September 2026, Advanced Personnel Recruitment rose from 12th to 11th among trades and industrial recruitment in New Zealand.
Estimated monthly branded searches for Labourforce in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Advanced Personnel Recruitment’s and Labourforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced Personnel Recruitment
1 branded search term
- Advanced Personnel Recruitment
Labourforce
1 branded search term
- labourforce
Other head-to-heads among trades and industrial recruitment
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