Brandwave

How popular isAdvanced Personnel Recruitment in search?

In August 2026, there were an estimated 690 branded searches for Advanced Personnel Recruitment in New Zealand which is up 6.2% over the last 11 months. Advanced Personnel Recruitment holds 12% estimated Share of Search among New Zealand invercargill recruitment agencies and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Enterprise Recruitment41.3%
  2. OneStaff34.7%
  3. Advanced Personnel Recruitment12%
  4. HR South5.3%
  5. First Base Recruitment4%
  6. Blokhaus2.7%
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Which invercargill recruitment agencies compete with Advanced Personnel Recruitment?

Advanced Personnel Recruitment against invercargill recruitment agencies in New Zealand, by month

Share of Search by month for Enterprise Recruitment, OneStaff, Advanced Personnel Recruitment, HR South, First Base Recruitment, Blokhaus. The figures are in the table below the chart.

View monthly share of search table
MonthEnterprise RecruitmentOneStaffAdvanced Personnel RecruitmentHR SouthFirst Base RecruitmentBlokhaus
Oct 202536.1%41.7%11.1%5.6%4.2%1.4%
Nov 202539.5%41.9%9.3%5.8%2.3%1.2%
Dec 202547.7%27.3%13.6%4.5%4.5%2.3%
Jan 202646.6%32.9%9.6%5.5%4.1%1.4%
Feb 202636.6%43.7%9.9%4.2%4.2%1.4%
Mar 202640.7%31.4%10.5%8.1%7%2.3%
Apr 202637.7%34.4%11.5%8.2%3.3%4.9%
May 202637.8%32.4%17.6%5.4%4.1%2.7%
Jun 202632.1%46.4%11.9%3.6%3.6%2.4%
Jul 202636.5%45.9%9.4%3.5%3.5%1.2%
Aug 202641.3%34.7%12%5.3%4%2.7%
Sep 2026——————

  1. 1.Enterprise Recruitment

    41.3%

    moved from 2nd to 1st · 310 estimated branded searches · 0% vs prior month · +4.9 points

  2. 2.OneStaff

    34.7%

    moved from 1st to 2nd · 260 estimated branded searches · -33.3% vs prior month · -11.2 points

  3. 3.Advanced Personnel Recruitment

    12%

    held 3rd · 90 estimated branded searches · +12.5% vs prior month · +2.6 points

  4. 4.HR South

    5.3%

    moved from 5th to 4th · 40 estimated branded searches · +33.3% vs prior month · +1.8 points

  5. 5.First Base Recruitment

    4%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · +0.5 points

  6. 6.Blokhaus

    2.7%

    held 6th · 20 estimated branded searches · +100% vs prior month · +1.5 points

Compare search popularity between Advanced Personnel Recruitment and its closest rivals

How has branded search demand for Advanced Personnel Recruitment changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Advanced Personnel Recruitment in New Zealand rose from 650 to 690.
  • Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand increased from 11.1% to 12%.
  • Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand peaked at 17.6% in May 2026 and was lowest at 9.3% in November 2025.

How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?

  1. In August 2026, Enterprise Recruitment overtook OneStaff to take the highest estimated Share of Search among invercargill recruitment agencies in New Zealand, at 41.3%.

  2. In August 2026, HR South overtook First Base Recruitment to rank 4th among invercargill recruitment agencies in New Zealand, at 5.3%.

  3. In August 2026, Advanced Personnel Recruitment gained estimated Share of Search among invercargill recruitment agencies in New Zealand, from 9.4% to 12%.

  4. In August 2026, Blokhaus gained estimated Share of Search among invercargill recruitment agencies in New Zealand, from 1.2% to 2.7%.

  5. In August 2026, OneStaff lost estimated Share of Search among invercargill recruitment agencies in New Zealand, from 45.9% to 34.7%.

Which trades and industrial recruitment compete with Advanced Personnel Recruitment?

Advanced Personnel Recruitment against trades and industrial recruitment in New Zealand, by month

Share of Search by month for OneStaff, Trade Assist, Dynamix Recruitment, Unite Recruit, Advanced Personnel Recruitment, Tech 5 Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffTrade AssistDynamix RecruitmentUnite RecruitAdvanced Personnel RecruitmentTech 5 RecruitmentApex RecruitmentLynx RecruitmentTechtrade RecruitmentPersonnel TouchMills Recruitment
Oct 202566.9%10.4%5%4.4%3.7%3.3%1.5%2.8%0.96%0.51%0.51%
Nov 202563.4%12.1%5.4%5.3%3.7%3.9%1.4%2.6%1.1%0.59%0.48%
Dec 202565.9%11.4%7.3%3.2%4.3%2.8%1.2%1.9%1.2%0.58%0.29%
Jan 202665.1%13.1%5.7%3%4.3%2.7%1.5%2.3%0.79%0.68%0.96%
Feb 202666.7%10.9%4.2%3.8%4.5%2.7%1.9%1.9%1.5%0.97%0.97%
Mar 202664%10.6%4.9%3.7%4.5%3.2%1.8%3.3%1.8%1%1.2%
Apr 202665.6%8.3%5.9%3.5%4.2%3.9%2.2%2.7%1.7%1%0.93%
May 202667.7%9%5.1%3.1%4.5%3.4%1.8%1.9%1.5%1.1%0.97%
Jun 202669.7%7.6%5.2%3.2%4.1%3.4%2%1.9%1.5%0.88%0.53%
Jul 202667.4%8.1%4.8%4.5%4.5%3.9%1.2%2.2%1.7%0.99%0.72%
Aug 202664.8%10.7%5.7%4.5%4.4%3.1%1.7%1.7%1.4%1.2%0.71%
Sep 2026———————————

  1. 1.OneStaff

    64.8%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.6 points

  2. 2.Trade Assist

    10.7%

    held 2nd · 1.7K estimated branded searches · +35.8% vs prior month · +2.7 points

  3. 3.Dynamix Recruitment

    5.7%

    held 3rd · 890 estimated branded searches · +21.9% vs prior month · +0.9 points

  4. 4.Unite Recruit

    4.5%

    moved from 5th to 4th · 700 estimated branded searches · +2.9% vs prior month · 0 points

  5. 5.Advanced Personnel Recruitment

    4.4%

    moved from 4th to 5th · 690 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Tech 5 Recruitment

    3.1%

    held 6th · 480 estimated branded searches · -18.6% vs prior month · -0.8 points

  7. 7.Apex Recruitment

    1.7%

    moved from 9th to 7th · 270 estimated branded searches · +42.1% vs prior month · +0.5 points

  8. 8.Lynx Recruitment

    1.7%

    moved from 7th to 8th · 270 estimated branded searches · -18.2% vs prior month · -0.4 points

  9. 9.Techtrade Recruitment

    1.4%

    moved from 8th to 9th · 210 estimated branded searches · -19.2% vs prior month · -0.4 points

  10. 10.Personnel Touch

    1.2%

    held 10th · 190 estimated branded searches · +26.7% vs prior month · +0.2 points

  11. 11.Mills Recruitment

    0.71%

    held 11th · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Advanced Personnel Recruitment and its closest rivals

How has branded search demand for Advanced Personnel Recruitment changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand increased from 3.7% to 4.4%.

How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

  1. In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 8.1% to 10.7%.

  2. In August 2026, Dynamix Recruitment gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 4.8% to 5.7%.

  3. In August 2026, OneStaff lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 67.4% to 64.8%.

  4. In August 2026, Tech 5 Recruitment lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 3.9% to 3.1%.

  5. Unite Recruit’s estimated Share of Search among trades and industrial recruitment in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.5% in August 2026.

  6. In August 2026, Apex Recruitment rose from 9th to 7th among trades and industrial recruitment in New Zealand.

How is Advanced Personnel Recruitment measured?

Brandwave collects information about searches that people make online using Advanced Personnel Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • advanced personnel
  • advanced personnel invercargill
  • advanced personnel jobs
  • advanced personnel new zealand
  • advanced personnel nz
  • Advanced Personnel Recruitment
  • advanced personnel staffing
  • advancedpersonnel

How the Brand Demand Index is measured

Who owns Advanced Personnel Recruitment?

Advanced Personnel Recruitment is owned by Advanced Personnel Services Limited. Brandwave does not track any other brands owned by Advanced Personnel Services Limited.

Do you work for Advanced Personnel Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.

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