Advanced Personnel Recruitment vs HR South:Which is more popular by branded search in New Zealand?
In August 2026, Advanced Personnel Recruitment had more branded searches than HR South among invercargill recruitment agencies in New Zealand. Advanced Personnel Recruitment was estimated to have 690 branded searches compared to HR South’s 70, and held a 5% Share of Search versus HR South’s 0.51%.
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Which is more popular in search, Advanced Personnel Recruitment or HR South?
Compare Invercargill recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advanced Personnel Recruitment, HR South. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Enterprise Recruitment | Advanced Personnel Recruitment | Blokhaus | HR South | First Base Recruitment |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 15.7% | 4.2% | 1.5% | 0.59% | 0.26% |
| Nov 2025 | 73.9% | 19% | 4.3% | 1.6% | 1% | 0.19% |
| Dec 2025 | 76.1% | 17% | 5% | 1.4% | 0.33% | 0.17% |
| Jan 2026 | 76.3% | 16.6% | 5% | 1.1% | 0.66% | 0.26% |
| Feb 2026 | 76.7% | 16.2% | 5.2% | 1.4% | 0.39% | 0.2% |
| Mar 2026 | 75.2% | 16.7% | 5.3% | 1.6% | 0.84% | 0.39% |
| Apr 2026 | 73.3% | 19.4% | 4.7% | 1.7% | 0.67% | 0.22% |
| May 2026 | 75.5% | 16% | 5% | 2.8% | 0.51% | 0.19% |
| Jun 2026 | 73% | 20.4% | 4.3% | 2% | 0.24% | 0.18% |
| Jul 2026 | 71% | 21.7% | 4.8% | 2% | 0.35% | 0.21% |
| Aug 2026 | 73.3% | 19.1% | 5% | 1.8% | 0.51% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Advanced Personnel Recruitment and HR South comparison changed over the last 12 months?
3 findings
- Advanced Personnel Recruitment was ahead of HR South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 4.2% to 5%, and its estimated monthly branded searches moved from 650 to 690.
- Across the 11 months ending August 2026, HR South’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.59% to 0.51%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?
1 change
Estimated monthly branded searches for HR South in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Advanced Personnel Recruitment’s and HR South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced Personnel Recruitment
8 branded search terms
- advanced personnel
- advanced personnel invercargill
- advanced personnel jobs
- advanced personnel new zealand
- advanced personnel nz
- Advanced Personnel Recruitment
- advanced personnel staffing
- advancedpersonnel
HR South
4 branded search terms
- hr south
- hr south invercargill
- hr south jobs
- hrsouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.