Enterprise Recruitment vs First Base Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Enterprise Recruitment had more branded searches than First Base Recruitment among invercargill recruitment agencies in New Zealand. Enterprise Recruitment was estimated to have 2.6K branded searches compared to First Base Recruitment’s 30, and held a 19.1% Share of Search versus First Base Recruitment’s 0.22%.
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Which is more popular in search, Enterprise Recruitment or First Base Recruitment?
Compare Invercargill recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Enterprise Recruitment, First Base Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Enterprise Recruitment | Advanced Personnel Recruitment | Blokhaus | HR South | First Base Recruitment |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 15.7% | 4.2% | 1.5% | 0.59% | 0.26% |
| Nov 2025 | 73.9% | 19% | 4.3% | 1.6% | 1% | 0.19% |
| Dec 2025 | 76.1% | 17% | 5% | 1.4% | 0.33% | 0.17% |
| Jan 2026 | 76.3% | 16.6% | 5% | 1.1% | 0.66% | 0.26% |
| Feb 2026 | 76.7% | 16.2% | 5.2% | 1.4% | 0.39% | 0.2% |
| Mar 2026 | 75.2% | 16.7% | 5.3% | 1.6% | 0.84% | 0.39% |
| Apr 2026 | 73.3% | 19.4% | 4.7% | 1.7% | 0.67% | 0.22% |
| May 2026 | 75.5% | 16% | 5% | 2.8% | 0.51% | 0.19% |
| Jun 2026 | 73% | 20.4% | 4.3% | 2% | 0.24% | 0.18% |
| Jul 2026 | 71% | 21.7% | 4.8% | 2% | 0.35% | 0.21% |
| Aug 2026 | 73.3% | 19.1% | 5% | 1.8% | 0.51% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Enterprise Recruitment and First Base Recruitment comparison changed over the last 12 months?
3 findings
- Enterprise Recruitment was ahead of First Base Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Enterprise Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 15.7% to 19.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K.
- Across the 11 months ending August 2026, First Base Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?
2 changes
In August 2026, Enterprise Recruitment lost estimated Share of Search among invercargill recruitment agencies in New Zealand, from 21.7% to 19.1%.
Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Enterprise Recruitment’s and First Base Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Recruitment
10 branded search terms
- Enterprise Recruitment
- enterprise recruitment agency
- enterprise recruitment auckland
- enterprise recruitment christchurch
- enterprise recruitment invercargill
- enterprise recruitment jobs
- enterprise recruitment new zealand
- enterprise recruitment nz
- enterprise recruitment recruitment
- enterpriserecruitment
First Base Recruitment
2 branded search terms
- first base recruitment
- first base recruitment invercargill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.