How popular isFirst Base Recruitment in search?
In August 2026, there were an estimated 30 branded searches for First Base Recruitment in New Zealand which is down 25% over the last 11 months. First Base Recruitment holds 0.22% estimated Share of Search among New Zealand invercargill recruitment agencies and is ranked 6th of 6 competitors for search popularity.
OneStaff73.3%
Enterprise Recruitment19.1%
Advanced Personnel Recruitment5%
Blokhaus1.8%
HR South0.51%
First Base Recruitment0.22%
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Which invercargill recruitment agencies compete with First Base Recruitment?
Share of Search by month for OneStaff, Enterprise Recruitment, Advanced Personnel Recruitment, First Base Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Enterprise Recruitment | Advanced Personnel Recruitment | Blokhaus | HR South | First Base Recruitment |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 15.7% | 4.2% | 1.5% | 0.59% | 0.26% |
| Nov 2025 | 73.9% | 19% | 4.3% | 1.6% | 1% | 0.19% |
| Dec 2025 | 76.1% | 17% | 5% | 1.4% | 0.33% | 0.17% |
| Jan 2026 | 76.3% | 16.6% | 5% | 1.1% | 0.66% | 0.26% |
| Feb 2026 | 76.7% | 16.2% | 5.2% | 1.4% | 0.39% | 0.2% |
| Mar 2026 | 75.2% | 16.7% | 5.3% | 1.6% | 0.84% | 0.39% |
| Apr 2026 | 73.3% | 19.4% | 4.7% | 1.7% | 0.67% | 0.22% |
| May 2026 | 75.5% | 16% | 5% | 2.8% | 0.51% | 0.19% |
| Jun 2026 | 73% | 20.4% | 4.3% | 2% | 0.24% | 0.18% |
| Jul 2026 | 71% | 21.7% | 4.8% | 2% | 0.35% | 0.21% |
| Aug 2026 | 73.3% | 19.1% | 5% | 1.8% | 0.51% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.3% | 10.1K | -1.8% | +2.3 points | |
| 2, held 2nd | 19.1% | 2.6K | -16% | -2.5 points | |
| 3, held 3rd | 5% | 690 | 0% | +0.2 points | |
| 4, held 4th | 1.8% | 250 | -13.8% | -0.2 points | |
| 5, held 5th | 0.51% | 70 | +40% | +0.2 points | |
| 6, held 6th | 0.22% | 30 | 0% | 0 points |
1.
OneStaff73.3%
held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +2.3 points
19.1%
held 2nd · 2.6K estimated branded searches · -16% vs prior month · -2.5 points
held 3rd · 690 estimated branded searches · 0% vs prior month · +0.2 points
4.
Blokhaus1.8%
held 4th · 250 estimated branded searches · -13.8% vs prior month · -0.2 points
5.
HR South0.51%
held 5th · 70 estimated branded searches · +40% vs prior month · +0.2 points
0.22%
held 6th · 30 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between First Base Recruitment and its closest rivals
- First Base Recruitment vs OneStaff: compare search popularity
- First Base Recruitment vs Enterprise Recruitment: compare search popularity
- First Base Recruitment vs Advanced Personnel Recruitment: compare search popularity
- First Base Recruitment vs Blokhaus: compare search popularity
- First Base Recruitment vs HR South: compare search popularity
- Compare First Base Recruitment with any brand
How has branded search demand for First Base Recruitment changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for First Base Recruitment in New Zealand fell from 40 to 30.
- Across the 11 months ending August 2026, First Base Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand held steady, from 0.26% to 0.22%.
How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?
4 changes
In August 2026, OneStaff gained estimated Share of Search among invercargill recruitment agencies in New Zealand, from 71% to 73.3%.
In August 2026, Enterprise Recruitment lost estimated Share of Search among invercargill recruitment agencies in New Zealand, from 21.7% to 19.1%.
Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
Estimated monthly branded searches for HR South in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How is First Base Recruitment measured?
Brandwave collects information about searches that people make online using First Base Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- first base recruitment
- first base recruitment invercargill
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Is First Base Recruitment your brand?
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