How popular isHR South?
In September 2026, people searched for HR South by name about 60 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 2.9% of all New Zealand Invercargill recruitment agency searches, placing HR South sixth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Invercargill recruitment agencies, HR South appeared in one of the four answers and was the sixth most recommended of the seven.
HR South is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.
Enterprise RecruitmentShare of searches 37.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
OneStaffShare of searches 35.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Advanced Personnel RecruitmentShare of searches 14.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
First Base RecruitmentShare of searches 4.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
HR SouthShare of searches 2.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
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Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HR South was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. HR South is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- First Base Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Labour Hire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Advanced Personnel Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HR South1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blokhaus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Invercargill, New Zealand for staff quickly?”
Searched Google, AI Overview
“invercargill recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment invercargill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Invercargill recruitment agencies compete with HR South?
Share of searches by month for Enterprise Recruitment, OneStaff, Advanced Personnel Recruitment, First Base Recruitment, Blokhaus, HR South, NZ Labour Hire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enterprise Recruitment | OneStaff | Advanced Personnel Recruitment | First Base Recruitment | Blokhaus | HR South | NZ Labour Hire |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 37.5% | 10.9% | 4.7% | 1.6% | 6.3% | 4.7% |
| Nov 2025 | 38.3% | 38.3% | 9.9% | 2.5% | 1.2% | 6.2% | 3.7% |
| Dec 2025 | 47.7% | 22.7% | 13.6% | 4.5% | 2.3% | 4.5% | 4.5% |
| Jan 2026 | 49.2% | 26.2% | 9.2% | 4.6% | 1.5% | 6.2% | 3.1% |
| Feb 2026 | 37.3% | 37.3% | 10.4% | 4.5% | 1.5% | 4.5% | 4.5% |
| Mar 2026 | 40.7% | 27.9% | 10.5% | 7% | 2.3% | 8.1% | 3.5% |
| Apr 2026 | 37.5% | 30.4% | 12.5% | 3.6% | 3.6% | 8.9% | 3.6% |
| May 2026 | 35.7% | 30% | 17.1% | 4.3% | 2.9% | 5.7% | 4.3% |
| Jun 2026 | 30.5% | 42.7% | 12.2% | 3.7% | 2.4% | 3.7% | 4.9% |
| Jul 2026 | 35.1% | 41.6% | 10.4% | 3.9% | 1.3% | 3.9% | 3.9% |
| Aug 2026 | 40.3% | 29.9% | 13.4% | 4.5% | 3% | 6% | 3% |
| Sep 2026 | 37.1% | 35.7% | 14.3% | 4.3% | 2.9% | 2.9% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 260 | -3.7% | -3.2 points | |
| 2, held 2nd | 35.7% | 250 | +25% | +5.9 points | |
| 3, held 3rd | 14.3% | 100 | +11.1% | +0.9 points | |
| 4, moved from 5th to 4th | 4.3% | 30 | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 2.9% | 20 | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 2.9% | 20 | -50% | -3.1 pointsmoved from 4th to 6th | |
| 7, held 7th | 2.9% | 20 | 0% | -0.1 points |
37.1%
Held 1st. 260 estimated branded searches, -3.7% vs prior month. Share -3.2 points.
2.
OneStaff35.7%
Held 2nd. 250 estimated branded searches, +25% vs prior month. Share +5.9 points.
Held 3rd. 100 estimated branded searches, +11.1% vs prior month. Share +0.9 points.
4.3%
Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Blokhaus2.9%
Moved from 6th to 5th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
HR South2.9%
Moved from 4th to 6th. 20 estimated branded searches, -50% vs prior month. Share -3.1 points.
2.9%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between HR South and its closest rivals
How has branded search demand for HR South changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HR South in New Zealand fell from 90 to 60.
- Across the 12 months ending September 2026, HR South’s share of searches among Invercargill recruitment agencies in New Zealand decreased from 6.3% to 2.9%.
- Across the 12 months ending September 2026, HR South’s share of searches among Invercargill recruitment agencies in New Zealand peaked at 8.9% in April 2026 and was lowest at 2.9% in September 2026.
- Across the 12 months ending September 2026, HR South fell from 4th to 6th among Invercargill recruitment agencies in New Zealand.
How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026?
6 changes
In September 2026, OneStaff gained share of searches among Invercargill recruitment agencies in New Zealand, from 29.9% to 35.7%.
In September 2026, Advanced Personnel Recruitment gained share of searches among Invercargill recruitment agencies in New Zealand, from 13.4% to 14.3%.
In September 2026, Enterprise Recruitment lost share of searches among Invercargill recruitment agencies in New Zealand, from 40.3% to 37.1%.
In September 2026, HR South lost share of searches among Invercargill recruitment agencies in New Zealand, from 6% to 2.9%.
NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.9% in September 2026.
In September 2026, Blokhaus rose from 6th to 5th among Invercargill recruitment agencies in New Zealand.
How are HR South’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HR South’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hr south
- hr south invercargill
- hr south jobs
- hrsouth
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