First Base Recruitment vs HR South:Which is more popular by branded search in New Zealand?
In August 2026, HR South had more branded searches than First Base Recruitment among invercargill recruitment agencies in New Zealand. HR South was estimated to have 70 branded searches compared to First Base Recruitment’s 30, and held a 0.51% Share of Search versus First Base Recruitment’s 0.22%.
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Which is more popular in search, First Base Recruitment or HR South?
Compare Invercargill recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HR South, First Base Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Enterprise Recruitment | Advanced Personnel Recruitment | Blokhaus | HR South | First Base Recruitment |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 15.7% | 4.2% | 1.5% | 0.59% | 0.26% |
| Nov 2025 | 73.9% | 19% | 4.3% | 1.6% | 1% | 0.19% |
| Dec 2025 | 76.1% | 17% | 5% | 1.4% | 0.33% | 0.17% |
| Jan 2026 | 76.3% | 16.6% | 5% | 1.1% | 0.66% | 0.26% |
| Feb 2026 | 76.7% | 16.2% | 5.2% | 1.4% | 0.39% | 0.2% |
| Mar 2026 | 75.2% | 16.7% | 5.3% | 1.6% | 0.84% | 0.39% |
| Apr 2026 | 73.3% | 19.4% | 4.7% | 1.7% | 0.67% | 0.22% |
| May 2026 | 75.5% | 16% | 5% | 2.8% | 0.51% | 0.19% |
| Jun 2026 | 73% | 20.4% | 4.3% | 2% | 0.24% | 0.18% |
| Jul 2026 | 71% | 21.7% | 4.8% | 2% | 0.35% | 0.21% |
| Aug 2026 | 73.3% | 19.1% | 5% | 1.8% | 0.51% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the First Base Recruitment and HR South comparison changed over the last 12 months?
3 findings
- HR South was ahead of First Base Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Base Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, HR South’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.59% to 0.51%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?
2 changes
Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
Estimated monthly branded searches for HR South in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First Base Recruitment’s and HR South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Base Recruitment
2 branded search terms
- first base recruitment
- first base recruitment invercargill
HR South
4 branded search terms
- hr south
- hr south invercargill
- hr south jobs
- hrsouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.