Brandwave

How popular isFirst Base Recruitment?

In September 2026, people searched for First Base Recruitment by name about 30 times in New Zealand, a 25% decrease from the previous year. These searches made up 4.3% of all New Zealand Invercargill recruitment agency searches, placing First Base Recruitment fourth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Invercargill recruitment agencies, First Base Recruitment appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

First Base Recruitment is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Enterprise RecruitmentShare of searches 37.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 35.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Advanced Personnel RecruitmentShare of searches 14.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. First Base RecruitmentShare of searches 4.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. BlokhausShare of searches 2.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, First Base Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. First Base Recruitment is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Enterprise Recruitment1st
  2. OneStaff2nd
  3. NZ Labour Hire3rd
  4. First Base Recruitment4th
  5. Advanced Personnel Recruitment5th
  6. HR South6th
  7. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Base Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Advanced Personnel Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HR South1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blokhaus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill recruitment agencies compete with First Base Recruitment?

First Base Recruitment against Invercargill recruitment agencies in New Zealand, by month

Share of searches by month for Enterprise Recruitment, OneStaff, Advanced Personnel Recruitment, First Base Recruitment, Blokhaus, HR South, NZ Labour Hire. The figures are in the table below the chart.

View monthly share of searches table
MonthEnterprise RecruitmentOneStaffAdvanced Personnel RecruitmentFirst Base RecruitmentBlokhausHR SouthNZ Labour Hire
Oct 202534.4%37.5%10.9%4.7%1.6%6.3%4.7%
Nov 202538.3%38.3%9.9%2.5%1.2%6.2%3.7%
Dec 202547.7%22.7%13.6%4.5%2.3%4.5%4.5%
Jan 202649.2%26.2%9.2%4.6%1.5%6.2%3.1%
Feb 202637.3%37.3%10.4%4.5%1.5%4.5%4.5%
Mar 202640.7%27.9%10.5%7%2.3%8.1%3.5%
Apr 202637.5%30.4%12.5%3.6%3.6%8.9%3.6%
May 202635.7%30%17.1%4.3%2.9%5.7%4.3%
Jun 202630.5%42.7%12.2%3.7%2.4%3.7%4.9%
Jul 202635.1%41.6%10.4%3.9%1.3%3.9%3.9%
Aug 202640.3%29.9%13.4%4.5%3%6%3%
Sep 202637.1%35.7%14.3%4.3%2.9%2.9%2.9%

  1. 1.Enterprise Recruitment

    37.1%

    Held 1st. 260 estimated branded searches, -3.7% vs prior month. Share -3.2 points.

  2. 2.OneStaff

    35.7%

    Held 2nd. 250 estimated branded searches, +25% vs prior month. Share +5.9 points.

  3. 3.Advanced Personnel Recruitment

    14.3%

    Held 3rd. 100 estimated branded searches, +11.1% vs prior month. Share +0.9 points.

  4. 4.First Base Recruitment

    4.3%

    Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Blokhaus

    2.9%

    Moved from 6th to 5th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.HR South

    2.9%

    Moved from 4th to 6th. 20 estimated branded searches, -50% vs prior month. Share -3.1 points.

  7. 7.NZ Labour Hire

    2.9%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between First Base Recruitment and its closest rivals

How has branded search demand for First Base Recruitment changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First Base Recruitment in New Zealand fell from 40 to 30.
  • Across the 12 months ending September 2026, First Base Recruitment’s share of searches among Invercargill recruitment agencies in New Zealand peaked at 7% in March 2026 and was lowest at 2.5% in November 2025.
  • Across the 12 months ending September 2026, First Base Recruitment rose from 5th to 4th among Invercargill recruitment agencies in New Zealand.

How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff gained share of searches among Invercargill recruitment agencies in New Zealand, from 29.9% to 35.7%.

  2. In September 2026, Advanced Personnel Recruitment gained share of searches among Invercargill recruitment agencies in New Zealand, from 13.4% to 14.3%.

  3. In September 2026, Enterprise Recruitment lost share of searches among Invercargill recruitment agencies in New Zealand, from 40.3% to 37.1%.

  4. In September 2026, HR South lost share of searches among Invercargill recruitment agencies in New Zealand, from 6% to 2.9%.

  5. NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.9% in September 2026.

  6. In September 2026, Blokhaus rose from 6th to 5th among Invercargill recruitment agencies in New Zealand.

How are First Base Recruitment’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using First Base Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • first base recruitment
  • first base recruitment invercargill

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