Brandwave

How popular isNZ Labour Hire?

In September 2026, people searched for NZ Labour Hire by name about 1,030 times in New Zealand, about the same as the previous year. These searches made up 2.9% of all New Zealand Invercargill recruitment agency searches, placing NZ Labour Hire seventh out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Invercargill recruitment agencies, NZ Labour Hire appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

NZ Labour Hire is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. Enterprise RecruitmentShare of searches 37.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 35.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Advanced Personnel RecruitmentShare of searches 14.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. First Base RecruitmentShare of searches 4.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. NZ Labour HireShare of searches 2.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NZ Labour Hire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NZ Labour Hire is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Enterprise Recruitment1st
  2. OneStaff2nd
  3. NZ Labour Hire3rd
  4. First Base Recruitment4th
  5. Advanced Personnel Recruitment5th
  6. HR South6th
  7. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Base Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Advanced Personnel Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HR South1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blokhaus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill recruitment agencies compete with NZ Labour Hire?

NZ Labour Hire against Invercargill recruitment agencies in New Zealand, by month

Share of searches by month for Enterprise Recruitment, OneStaff, Advanced Personnel Recruitment, First Base Recruitment, Blokhaus, HR South, NZ Labour Hire. The figures are in the table below the chart.

View monthly share of searches table
MonthEnterprise RecruitmentOneStaffAdvanced Personnel RecruitmentFirst Base RecruitmentBlokhausHR SouthNZ Labour Hire
Oct 202534.4%37.5%10.9%4.7%1.6%6.3%4.7%
Nov 202538.3%38.3%9.9%2.5%1.2%6.2%3.7%
Dec 202547.7%22.7%13.6%4.5%2.3%4.5%4.5%
Jan 202649.2%26.2%9.2%4.6%1.5%6.2%3.1%
Feb 202637.3%37.3%10.4%4.5%1.5%4.5%4.5%
Mar 202640.7%27.9%10.5%7%2.3%8.1%3.5%
Apr 202637.5%30.4%12.5%3.6%3.6%8.9%3.6%
May 202635.7%30%17.1%4.3%2.9%5.7%4.3%
Jun 202630.5%42.7%12.2%3.7%2.4%3.7%4.9%
Jul 202635.1%41.6%10.4%3.9%1.3%3.9%3.9%
Aug 202640.3%29.9%13.4%4.5%3%6%3%
Sep 202637.1%35.7%14.3%4.3%2.9%2.9%2.9%

  1. 1.Enterprise Recruitment

    37.1%

    Held 1st. 260 estimated branded searches, -3.7% vs prior month. Share -3.2 points.

  2. 2.OneStaff

    35.7%

    Held 2nd. 250 estimated branded searches, +25% vs prior month. Share +5.9 points.

  3. 3.Advanced Personnel Recruitment

    14.3%

    Held 3rd. 100 estimated branded searches, +11.1% vs prior month. Share +0.9 points.

  4. 4.First Base Recruitment

    4.3%

    Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Blokhaus

    2.9%

    Moved from 6th to 5th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.HR South

    2.9%

    Moved from 4th to 6th. 20 estimated branded searches, -50% vs prior month. Share -3.1 points.

  7. 7.NZ Labour Hire

    2.9%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between NZ Labour Hire and its closest rivals

How has branded search demand for NZ Labour Hire changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NZ Labour Hire in New Zealand held steady at 1K.
  • Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand decreased from 4.7% to 2.9%.
  • Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.9% in September 2026.
  • Across the 12 months ending September 2026, NZ Labour Hire fell from 6th to 7th among Invercargill recruitment agencies in New Zealand.

How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff gained share of searches among Invercargill recruitment agencies in New Zealand, from 29.9% to 35.7%.

  2. In September 2026, Advanced Personnel Recruitment gained share of searches among Invercargill recruitment agencies in New Zealand, from 13.4% to 14.3%.

  3. In September 2026, Enterprise Recruitment lost share of searches among Invercargill recruitment agencies in New Zealand, from 40.3% to 37.1%.

  4. In September 2026, HR South lost share of searches among Invercargill recruitment agencies in New Zealand, from 6% to 2.9%.

  5. NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.9% in September 2026.

  6. In September 2026, Blokhaus rose from 6th to 5th among Invercargill recruitment agencies in New Zealand.

How are NZ Labour Hire’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NZ Labour Hire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nz labour hire
  • nzlabourhire

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How the Brand Demand Index is measured

Where does NZ Labour Hire compete?

NZ Labour Hire is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Invercargill recruitment agencies7th of 72.9%Shown above
New Plymouth recruitment agencies6th of 107.1%Show ranking
Creator with pink hair and a pink jacket

Is NZ Labour Hire your brand?

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