Brandwave

How popular isNZ Labour Hire?

In September 2026, people searched for NZ Labour Hire by name about 1,030 times in New Zealand, about the same as the previous year. These searches made up 7.1% of all New Zealand New Plymouth recruitment agency searches, placing NZ Labour Hire sixth out of ten agencies. When we asked both ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, NZ Labour Hire did not appear in any of the answers.

Search and AI answers in September 2026

NZ Labour Hire is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. OneStaffShare of searches 31%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. AdeccoShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Naki Labour HireShare of searches 9.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. NES FircroftShare of searches 9.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. NZ Labour HireShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+5 more

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NZ Labour Hire did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth recruitment agencies compete with NZ Labour Hire?

NZ Labour Hire against New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Adecco, Naki Labour Hire, NES Fircroft, People Passion, NZ Labour Hire, Moxie Executive Search, Recruitment 360, Action Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

  1. 1.OneStaff

    31%

    Moved from 2nd to 1st. 130 estimated branded searches, +30% vs prior month. Share +5.3 points.

  2. 2.Adecco

    21.4%

    Moved from 1st to 2nd. 90 estimated branded searches, -10% vs prior month. Share -4.2 points.

  3. 3.Naki Labour Hire

    9.5%

    Moved from 6th to 3rd. 40 estimated branded searches, +100% vs prior month. Share +4.4 points.

  4. 4.NES Fircroft

    9.5%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1.8 points.

  5. 5.People Passion

    9.5%

    Moved from 3rd to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -8.4 points.

  6. 6.NZ Labour Hire

    7.1%

    Moved from 7th to 6th. 30 estimated branded searches, +50% vs prior month. Share +2 points.

  7. 7.Moxie Executive Search

    4.8%

    Moved from 5th to 7th. 20 estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Recruitment 360

    4.8%

    Moved from 10th to 8th. 20 estimated branded searches, +100% vs prior month. Share +2.2 points.

  9. 9.Action Personnel

    2.4%

    Moved from 8th to 9th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Easy Jobs

    0%

    Moved from 9th to 10th. 0 estimated branded searches, -100% vs prior month. Share -2.6 points.

Compare popularity between NZ Labour Hire and its closest rivals

How has branded search demand for NZ Labour Hire changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NZ Labour Hire in New Zealand held steady at 1K.
  • Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand decreased from 11.4% to 7.1%.
  • Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand peaked at 11.4% in October 2025 and was lowest at 5.1% in May 2026.
  • Across the 12 months ending September 2026, NZ Labour Hire fell from 3rd to 6th among New Plymouth recruitment agencies in New Zealand.

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff overtook Adecco to become the leader among New Plymouth recruitment agencies in New Zealand, with 31% of the searches.

  2. In September 2026, Recruitment 360 overtook Action Personnel and Easy Jobs to rank 8th among New Plymouth recruitment agencies in New Zealand, with 4.8% of the searches.

  3. In September 2026, NZ Labour Hire overtook Moxie Executive Search to rank 6th among New Plymouth recruitment agencies in New Zealand, with 7.1% of the searches.

  4. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

  5. In September 2026, NES Fircroft gained share of searches among New Plymouth recruitment agencies in New Zealand, from 7.7% to 9.5%.

  6. In September 2026, People Passion lost share of searches among New Plymouth recruitment agencies in New Zealand, from 17.9% to 9.5%.

How are NZ Labour Hire’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NZ Labour Hire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nz labour hire
  • nzlabourhire

Do you work for NZ Labour Hire? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NZ Labour Hire compete?

NZ Labour Hire is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Invercargill recruitment agencies7th of 72.9%Show ranking
New Plymouth recruitment agencies6th of 107.1%Shown above
Creator with pink hair and a pink jacket

Is NZ Labour Hire your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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