Brandwave

NES Fircroft vs NZ Labour Hire:Which is more popular?

In September 2026, NES Fircroft had more branded searches than NZ Labour Hire among New Plymouth recruitment agencies in New Zealand. NES Fircroft had about 40 branded searches, while NZ Labour Hire had 30. NES Fircroft made up 9.5% of all New Plymouth recruitment agency searches we track, and NZ Labour Hire accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, NES Fircroft appeared in three of the four answers and NZ Labour Hire in none.

Among New Plymouth recruitment agencies in New Zealand in September 2026

Who do people search for more?

NES Fircroft, about 33% more searches than NZ Labour Hire

NES Fircroft 40 searchesNZ Labour Hire 30 searches

Who does AI mention more?

NES Fircroft, mentioned in 3 of 4 answers, NZ Labour Hire in 0

NES Fircroft in 3 of 4NZ Labour Hire in 0 of 4

Who does AI recommend more?

NES Fircroft, the only one of the two named

NES Fircroft first in 3NZ Labour Hire never named

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NES Fircroft was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. NZ Labour Hire did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NES Fircroft or NZ Labour Hire more popular in search?

This chart shows how often people search Google for NES Fircroft and NZ Labour Hire by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.

NES Fircroft and NZ Labour Hire among New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for NES Fircroft, NZ Labour Hire. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

How has the NES Fircroft and NZ Labour Hire comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

3 changes

  1. In September 2026, NZ Labour Hire overtook Moxie Executive Search to rank 6th among New Plymouth recruitment agencies in New Zealand, with 7.1% of the searches.

  2. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

  3. In September 2026, NES Fircroft gained share of searches among New Plymouth recruitment agencies in New Zealand, from 7.7% to 9.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using NES Fircroft’s and NZ Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NES Fircroft

1 branded search term

  • nes fircroft

NZ Labour Hire

2 branded search terms

  • nz labour hire
  • nzlabourhire

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth recruitment agencies

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