Brandwave

Naki Labour Hire vs OneStaff:Which is more popular?

In September 2026, OneStaff had more branded searches than Naki Labour Hire among New Plymouth recruitment agencies in New Zealand. OneStaff had about 130 branded searches, while Naki Labour Hire had 40. OneStaff made up 31% of all New Plymouth recruitment agency searches we track, and Naki Labour Hire accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, OneStaff appeared in all four answers and Naki Labour Hire in two. OneStaff was mentioned before Naki Labour Hire in every answer.

Among New Plymouth recruitment agencies in New Zealand in September 2026

Who do people search for more?

OneStaff, about 3 searches for every 1 for Naki Labour Hire

OneStaff 130 searchesNaki Labour Hire 40 searches

Who does AI mention more?

OneStaff, mentioned in every answer we collected

OneStaff in 4 of 4Naki Labour Hire in 2 of 4

Who does AI recommend more?

OneStaff, named ahead of Naki Labour Hire in every answer

OneStaff first in 3Naki Labour Hire never first

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OneStaff appeared in all four answers. Naki Labour Hire was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. OneStaff was listed before Naki Labour Hire in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Naki Labour Hire or OneStaff more popular in search?

This chart shows how often people search Google for Naki Labour Hire and OneStaff by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.

Naki Labour Hire and OneStaff among New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Naki Labour Hire. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

How has the Naki Labour Hire and OneStaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

2 changes

  1. In September 2026, OneStaff overtook Adecco to become the leader among New Plymouth recruitment agencies in New Zealand, with 31% of the searches.

  2. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Naki Labour Hire’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naki Labour Hire

1 branded search term

  • naki labour hire

OneStaff

6 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth recruitment agencies

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