Brandwave

Adecco vs NES Fircroft:Which is more popular?

In September 2026, Adecco had more branded searches than NES Fircroft among New Plymouth recruitment agencies in New Zealand. Adecco had about 90 branded searches, while NES Fircroft had 40. Adecco made up 21.4% of all New Plymouth recruitment agency searches we track, and NES Fircroft accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, Adecco and NES Fircroft each appeared in three of the four answers. Adecco was mentioned before NES Fircroft in two out of three answers.

Among New Plymouth recruitment agencies in New Zealand in September 2026

Who do people search for more?

Adecco, about 2 searches for every 1 for NES Fircroft

Adecco 90 searchesNES Fircroft 40 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Adecco in 3 of 4NES Fircroft in 3 of 4

Who does AI recommend more?

Adecco, named ahead of NES Fircroft in 2 of 3 answers

Adecco first in 2NES Fircroft first in 1

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adecco was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. NES Fircroft was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adecco was listed before NES Fircroft in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adecco or NES Fircroft more popular in search?

This chart shows how often people search Google for Adecco and NES Fircroft by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.

Adecco and NES Fircroft among New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, NES Fircroft. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

How has the Adecco and NES Fircroft comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

4 changes

  1. In September 2026, OneStaff overtook Adecco to become the leader among New Plymouth recruitment agencies in New Zealand, with 31% of the searches.

  2. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

  3. In September 2026, NES Fircroft gained share of searches among New Plymouth recruitment agencies in New Zealand, from 7.7% to 9.5%.

  4. In September 2026, Adecco lost share of searches among New Plymouth recruitment agencies in New Zealand, from 25.6% to 21.4%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Adecco’s and NES Fircroft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

9 branded search terms

  • adecco
  • adecco employment services
  • adecco labour hire
  • adecco personnel ltd
  • adecco recruitment
  • adecco temp agency
  • adecco work agency
  • staffing adecco
  • the adecco

NES Fircroft

1 branded search term

  • nes fircroft

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth recruitment agencies

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