Brandwave

Adecco vs Naki Labour Hire:Which is more popular?

In September 2026, Adecco had more branded searches than Naki Labour Hire among New Plymouth recruitment agencies in New Zealand. Adecco had about 90 branded searches, while Naki Labour Hire had 40. Adecco made up 21.4% of all New Plymouth recruitment agency searches we track, and Naki Labour Hire accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, Adecco appeared in three of the four answers and Naki Labour Hire in two. Adecco was mentioned before Naki Labour Hire in every answer that named either.

Among New Plymouth recruitment agencies in New Zealand in September 2026

Who do people search for more?

Adecco, about 2 searches for every 1 for Naki Labour Hire

Adecco 90 searchesNaki Labour Hire 40 searches

Who does AI mention more?

Adecco, mentioned in 3 of 4 answers, Naki Labour Hire in 2

Adecco in 3 of 4Naki Labour Hire in 2 of 4

Who does AI recommend more?

Adecco, named ahead of Naki Labour Hire in 2 of 2 answers

Adecco first in 2Naki Labour Hire never first

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adecco was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Naki Labour Hire was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Adecco was listed before Naki Labour Hire in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adecco or Naki Labour Hire more popular in search?

This chart shows how often people search Google for Adecco and Naki Labour Hire by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.

Adecco and Naki Labour Hire among New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, Naki Labour Hire. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

How has the Adecco and Naki Labour Hire comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

3 changes

  1. In September 2026, OneStaff overtook Adecco to become the leader among New Plymouth recruitment agencies in New Zealand, with 31% of the searches.

  2. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

  3. In September 2026, Adecco lost share of searches among New Plymouth recruitment agencies in New Zealand, from 25.6% to 21.4%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Adecco’s and Naki Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

9 branded search terms

  • adecco
  • adecco employment services
  • adecco labour hire
  • adecco personnel ltd
  • adecco recruitment
  • adecco temp agency
  • adecco work agency
  • staffing adecco
  • the adecco

Naki Labour Hire

1 branded search term

  • naki labour hire

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth recruitment agencies

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