Brandwave

How popular isNaki Labour Hire?

In September 2026, people searched for Naki Labour Hire by name about 90 times in New Zealand, a 28.6% increase from the previous year. These searches made up 9.5% of all New Zealand New Plymouth recruitment agency searches, placing Naki Labour Hire third out of ten agencies. When we asked both ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, Naki Labour Hire appeared in two of the four answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Naki Labour Hire is the third most searched of 10 competitors and the sixth most recommended in AI answers.

  1. OneStaffShare of searches 31%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. AdeccoShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Naki Labour HireShare of searches 9.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. NES FircroftShare of searches 9.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. People PassionShare of searches 9.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+5 more

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Naki Labour Hire was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Naki Labour Hire is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth recruitment agencies compete with Naki Labour Hire?

Naki Labour Hire against New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Adecco, Naki Labour Hire, NES Fircroft, People Passion, NZ Labour Hire, Moxie Executive Search, Recruitment 360, Action Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

  1. 1.OneStaff

    31%

    Moved from 2nd to 1st. 130 estimated branded searches, +30% vs prior month. Share +5.3 points.

  2. 2.Adecco

    21.4%

    Moved from 1st to 2nd. 90 estimated branded searches, -10% vs prior month. Share -4.2 points.

  3. 3.Naki Labour Hire

    9.5%

    Moved from 6th to 3rd. 40 estimated branded searches, +100% vs prior month. Share +4.4 points.

  4. 4.NES Fircroft

    9.5%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1.8 points.

  5. 5.People Passion

    9.5%

    Moved from 3rd to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -8.4 points.

  6. 6.NZ Labour Hire

    7.1%

    Moved from 7th to 6th. 30 estimated branded searches, +50% vs prior month. Share +2 points.

  7. 7.Moxie Executive Search

    4.8%

    Moved from 5th to 7th. 20 estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Recruitment 360

    4.8%

    Moved from 10th to 8th. 20 estimated branded searches, +100% vs prior month. Share +2.2 points.

  9. 9.Action Personnel

    2.4%

    Moved from 8th to 9th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Easy Jobs

    0%

    Moved from 9th to 10th. 0 estimated branded searches, -100% vs prior month. Share -2.6 points.

Compare popularity between Naki Labour Hire and its closest rivals

How has branded search demand for Naki Labour Hire changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Naki Labour Hire in New Zealand rose from 70 to 90.
  • Across the 12 months ending September 2026, Naki Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand increased from 5.7% to 9.5%.
  • Across the 12 months ending September 2026, Naki Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand peaked at 14.3% in March 2026 and was lowest at 3% in July 2026.
  • Across the 12 months ending September 2026, Naki Labour Hire rose from 6th to 3rd among New Plymouth recruitment agencies in New Zealand.

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff overtook Adecco to become the leader among New Plymouth recruitment agencies in New Zealand, with 31% of the searches.

  2. In September 2026, Recruitment 360 overtook Action Personnel and Easy Jobs to rank 8th among New Plymouth recruitment agencies in New Zealand, with 4.8% of the searches.

  3. In September 2026, NZ Labour Hire overtook Moxie Executive Search to rank 6th among New Plymouth recruitment agencies in New Zealand, with 7.1% of the searches.

  4. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

  5. In September 2026, NES Fircroft gained share of searches among New Plymouth recruitment agencies in New Zealand, from 7.7% to 9.5%.

  6. In September 2026, People Passion lost share of searches among New Plymouth recruitment agencies in New Zealand, from 17.9% to 9.5%.

How are Naki Labour Hire’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Naki Labour Hire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naki labour hire

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How the Brand Demand Index is measured

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