Brandwave

Naki Labour Hire vs NES Fircroft:Which is more popular?

In September 2026, Naki Labour Hire and NES Fircroft were level in searches among New Plymouth recruitment agencies in New Zealand, with an estimated 40 branded searches each, at 9.5% of the total each. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, NES Fircroft appeared in three of the four answers and Naki Labour Hire in two. NES Fircroft was mentioned before Naki Labour Hire in two out of three answers.

Among New Plymouth recruitment agencies in New Zealand in September 2026

Who do people search for more?

Naki Labour Hire and NES Fircroft are searched for about as often as each other.

Naki Labour Hire 40 searchesNES Fircroft 40 searches

Who does AI mention more?

NES Fircroft, mentioned in 3 of 4 answers, Naki Labour Hire in 2

NES Fircroft in 3 of 4Naki Labour Hire in 2 of 4

Who does AI recommend more?

NES Fircroft, named ahead of Naki Labour Hire in 2 of 3 answers

NES Fircroft first in 2Naki Labour Hire first in 1

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NES Fircroft was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Naki Labour Hire was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. NES Fircroft was listed before Naki Labour Hire in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Naki Labour Hire or NES Fircroft more popular in search?

This chart shows how often people search Google for Naki Labour Hire and NES Fircroft by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.

Naki Labour Hire and NES Fircroft among New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for Naki Labour Hire, NES Fircroft. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

How has the Naki Labour Hire and NES Fircroft comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

2 changes

  1. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

  2. In September 2026, NES Fircroft gained share of searches among New Plymouth recruitment agencies in New Zealand, from 7.7% to 9.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Naki Labour Hire’s and NES Fircroft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naki Labour Hire

1 branded search term

  • naki labour hire

NES Fircroft

1 branded search term

  • nes fircroft

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth recruitment agencies

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