Brandwave

New plymouth recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, Adecco was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 220 branded searches and 42.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Adecco42.3%
  2. OneStaff34.6%
  3. Naki Labour Hire9.6%
  4. NZ Labour Hire5.8%
  5. Recruitment 3605.8%
  6. Action Personnel1.9%
  7. Easy Jobs0%

Follow new plymouth recruitment agencies and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare New Plymouth recruitment agencies using branded searches made in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth recruitment agencies in New Zealand, by month

Share of Search by month for Adecco, OneStaff, Naki Labour Hire, NZ Labour Hire, Recruitment 360. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoOneStaffNaki Labour HireNZ Labour HireRecruitment 360Action PersonnelEasy Jobs
Oct 202547.4%29.8%5.3%10.5%3.5%1.8%1.8%
Nov 202535.4%39.6%10.4%6.3%6.3%2.1%0%
Dec 202547.4%28.9%7.9%7.9%5.3%2.6%0%
Jan 202642.4%28.8%15.3%6.8%3.4%1.7%1.7%
Feb 202638.1%34.9%12.7%6.3%4.8%1.6%1.6%
Mar 202641.3%25.4%17.5%6.3%7.9%1.6%0%
Apr 202634%35.8%11.3%7.5%7.5%1.9%1.9%
May 202645.2%29%14.5%4.8%4.8%0%1.6%
Jun 202646.9%30.6%10.2%6.1%4.1%2%0%
Jul 202637.8%37.8%4.4%8.9%6.7%2.2%2.2%
Aug 202642.3%34.6%9.6%5.8%5.8%1.9%0%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Adecco

    42.3%

    held 1st · 220 estimated branded searches · +29.4% vs prior month · +4.5 points

  2. 2.OneStaff

    34.6%

    held 2nd · 180 estimated branded searches · +5.9% vs prior month · -3.2 points

  3. 3.Naki Labour Hire

    9.6%

    moved from 5th to 3rd · 50 estimated branded searches · +150% vs prior month · +5.2 points

  4. 4.NZ Labour Hire

    5.8%

    moved from 3rd to 4th · 30 estimated branded searches · -25% vs prior month · -3.1 points

  5. 5.Recruitment 360

    5.8%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · -0.9 points

  6. 6.Action Personnel

    1.9%

    held 6th · 10 estimated branded searches · 0% vs prior month · -0.3 points

  7. 7.Easy Jobs

    0%

    held 7th · 0 estimated branded searches · -100% vs prior month · -2.2 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth recruitment agencies in New Zealand?

In August 2026, Adecco was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 220 branded searches and 42.3% estimated Share of Search within this set. OneStaff is in 2nd place, 7.7 percentage points behind at 34.6% Share of Search.

New Zealand new plymouth recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adecco47.4% → 42.3%47.4%Oct 202534%Apr 20261st
OneStaff29.8% → 34.6%39.6%Nov 202525.4%Mar 20262nd
Naki Labour Hire5.3% → 9.6%17.5%Mar 20264.4%Jul 20264th → 3rd
NZ Labour Hire10.5% → 5.8%10.5%Oct 20254.8%May 20263rd → 4th
Recruitment 3603.5% → 5.8%7.9%Mar 20263.4%Jan 20265th
Action Personnel1.8% → 1.9%2.6%Dec 20250%May 20266th
Easy Jobs1.8% → 0%2.2%Jul 20260%Nov 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 47.4% to 42.3%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 29.8% to 34.6%.
  • Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 5.3% to 9.6%.
  • Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 10.5% to 5.8%.
  • Across the 11 months ending August 2026, Recruitment 360’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 3.5% to 5.8%.
  • Across the 11 months ending August 2026, Easy Jobs’ estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 1.8% to 0%.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 47.4% in October 2025 and was lowest at 34% in April 2026.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 39.6% in November 2025 and was lowest at 25.4% in March 2026.
  • Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 17.5% in March 2026 and was lowest at 4.4% in July 2026.
  • Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.8% in May 2026.
  • Across the 11 months ending August 2026, Recruitment 360’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 7.9% in March 2026 and was lowest at 3.4% in January 2026.
  • Across the 11 months ending August 2026, Action Personnel’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 2.6% in December 2025 and was lowest at 0% in May 2026.
  • Across the 11 months ending August 2026, Easy Jobs’ estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 2.2% in July 2026 and was lowest at 0% in November 2025.
  • Across the 11 months ending August 2026, Naki Labour Hire rose from 4th to 3rd among new plymouth recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, NZ Labour Hire fell from 3rd to 4th among new plymouth recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Action Personnel held steady: its estimated Share of Search among new plymouth recruitment agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

  1. In August 2026, Naki Labour Hire overtook NZ Labour Hire to rank 3rd among new plymouth recruitment agencies in New Zealand, at 9.6%.

  2. In August 2026, Adecco gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.8% to 42.3%.

  3. In August 2026, OneStaff lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.8% to 34.6%.

  4. In August 2026, NZ Labour Hire lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 8.9% to 5.8%.

  5. In August 2026, Easy Jobs lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 2.2% to 0%.

  6. In August 2026, Recruitment 360 lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 6.7% to 5.8%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free