Naki Labour Hire vs NZ Labour Hire:Which is more popular by branded search in New Zealand?
In August 2026, NZ Labour Hire had more branded searches than Naki Labour Hire among new plymouth recruitment agencies in New Zealand. NZ Labour Hire was estimated to have 1K branded searches compared to Naki Labour Hire’s 110, and held a 5.7% Share of Search versus Naki Labour Hire’s 0.61%.
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Which is more popular in search, Naki Labour Hire or NZ Labour Hire?
Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Labour Hire, Naki Labour Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | NZ Labour Hire | Action Personnel | Naki Labour Hire | Recruitment 360 | Easy Jobs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 32.1% | 5.4% | 1.7% | 0.45% | 0.2% | 0.05% |
| Nov 2025 | 59.7% | 32.6% | 5.4% | 1.5% | 0.51% | 0.2% | 0.05% |
| Dec 2025 | 58.7% | 34.4% | 4.9% | 1.4% | 0.32% | 0.19% | 0.06% |
| Jan 2026 | 57.1% | 34.5% | 5.3% | 2% | 0.79% | 0.25% | 0.05% |
| Feb 2026 | 59.4% | 32.8% | 5.5% | 1.3% | 0.66% | 0.2% | 0.05% |
| Mar 2026 | 55.1% | 36.8% | 5% | 1.7% | 1.1% | 0.38% | 0% |
| Apr 2026 | 55% | 36% | 6% | 1.8% | 0.84% | 0.34% | 0.06% |
| May 2026 | 56.2% | 33.2% | 7.8% | 1.6% | 0.81% | 0.33% | 0.05% |
| Jun 2026 | 56.7% | 33.2% | 7.7% | 1.5% | 0.62% | 0.24% | 0.05% |
| Jul 2026 | 55% | 37.3% | 5.5% | 1.3% | 0.43% | 0.32% | 0.05% |
| Aug 2026 | 55.6% | 36.2% | 5.7% | 1.4% | 0.61% | 0.39% | 0% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Naki Labour Hire and NZ Labour Hire comparison changed over the last 12 months?
3 findings
- NZ Labour Hire was ahead of Naki Labour Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 0.45% to 0.61%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 5.4% to 5.7%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?
1 change
Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Naki Labour Hire’s and NZ Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naki Labour Hire
3 branded search terms
- naki labour hire
- naki labour hire and recruitment new plymouth
- naki labour hire new plymouth
NZ Labour Hire
3 branded search terms
- nz labour hire
- nz labour hire new plymouth
- nzlabourhire
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.