Brandwave

Adecco vs Naki Labour Hire:Which is more popular by branded search in New Zealand?

In August 2026, Adecco had more branded searches than Naki Labour Hire among new plymouth recruitment agencies in New Zealand. Adecco was estimated to have 6.6K branded searches compared to Naki Labour Hire’s 110, and held a 36.2% Share of Search versus Naki Labour Hire’s 0.61%.

Share of Search among new plymouth recruitment agencies in New Zealand in August 2026Which is more popular in search, Adecco or Naki Labour Hire?
Adecco36.2%6.6K searches
vs
Naki Labour Hire0.61%110 searches
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Which is more popular in search, Adecco or Naki Labour Hire?

Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adecco and Naki Labour Hire among new plymouth recruitment agencies in New Zealand, by month

Share of Search by month for Adecco, Naki Labour Hire. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoNZ Labour HireAction PersonnelNaki Labour HireRecruitment 360Easy Jobs
Oct 202560.1%32.1%5.4%1.7%0.45%0.2%0.05%
Nov 202559.7%32.6%5.4%1.5%0.51%0.2%0.05%
Dec 202558.7%34.4%4.9%1.4%0.32%0.19%0.06%
Jan 202657.1%34.5%5.3%2%0.79%0.25%0.05%
Feb 202659.4%32.8%5.5%1.3%0.66%0.2%0.05%
Mar 202655.1%36.8%5%1.7%1.1%0.38%0%
Apr 202655%36%6%1.8%0.84%0.34%0.06%
May 202656.2%33.2%7.8%1.6%0.81%0.33%0.05%
Jun 202656.7%33.2%7.7%1.5%0.62%0.24%0.05%
Jul 202655%37.3%5.5%1.3%0.43%0.32%0.05%
Aug 202655.6%36.2%5.7%1.4%0.61%0.39%0%
Sep 2026———————

How has the Adecco and Naki Labour Hire comparison changed over the last 12 months?

How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

  1. In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%.

  2. Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Adecco’s and Naki Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

35 branded search terms

  • adecco
  • adecco accounting
  • adecco accounting jobs
  • adecco co nz
  • adecco dunedin
  • adecco employment
  • adecco employment agency
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco near me
  • adecco near me jobs
  • adecco nelson
  • adecco new plymouth
  • adecco new zealand
  • adecco nz
  • adecco nz jobs
  • adecco online
  • adecco online jobs
  • adecco palmerston north
  • adecco personnel ltd
  • adecco positions
  • adecco property management
  • adecco recruitment
  • adecco recruitment agency
  • adecco recruitment nz
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

Naki Labour Hire

3 branded search terms

  • naki labour hire
  • naki labour hire and recruitment new plymouth
  • naki labour hire new plymouth

How the Brand Demand Index is measured

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