Naki Labour Hire vs People Passion:Which is more popular?
In September 2026, Naki Labour Hire and People Passion were level in searches among New Plymouth recruitment agencies in New Zealand, with an estimated 40 branded searches each, at 9.5% of the total each. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, Naki Labour Hire and People Passion each appeared in two of the four answers. Naki Labour Hire and People Passion were each mentioned first in one of the two answers that named either.
Who do people search for more?
Naki Labour Hire and People Passion are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Naki Labour Hire was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. People Passion was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Naki Labour Hire and People Passion were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in New Plymouth, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agency new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“new plymouth recruitment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Naki Labour Hire or People Passion more popular in search?
This chart shows how often people search Google for Naki Labour Hire and People Passion by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Naki Labour Hire, People Passion. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Adecco | Naki Labour Hire | NES Fircroft | People Passion | NZ Labour Hire | Moxie Executive Search | Recruitment 360 | Action Personnel | Easy Jobs |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 31.4% | 5.7% | 2.9% | 11.4% | 11.4% | 2.9% | 2.9% | 2.9% | 5.7% |
| Nov 2025 | 35.3% | 14.7% | 11.8% | 2.9% | 14.7% | 5.9% | 2.9% | 5.9% | 2.9% | 2.9% |
| Dec 2025 | 18.2% | 27.3% | 9.1% | 9.1% | 9.1% | 9.1% | 4.5% | 4.5% | 4.5% | 4.5% |
| Jan 2026 | 27% | 24.3% | 13.5% | 5.4% | 10.8% | 5.4% | 2.7% | 2.7% | 2.7% | 5.4% |
| Feb 2026 | 30.6% | 22.2% | 8.3% | 2.8% | 13.9% | 5.6% | 2.8% | 5.6% | 2.8% | 5.6% |
| Mar 2026 | 25.7% | 22.9% | 14.3% | 2.9% | 11.4% | 5.7% | 2.9% | 8.6% | 2.9% | 2.9% |
| Apr 2026 | 34.4% | 25% | 3.1% | 3.1% | 6.3% | 9.4% | 3.1% | 6.3% | 3.1% | 6.3% |
| May 2026 | 28.2% | 30.8% | 12.8% | 2.6% | 10.3% | 5.1% | 2.6% | 2.6% | 0% | 5.1% |
| Jun 2026 | 24.2% | 27.3% | 6.1% | 3% | 21.2% | 6.1% | 3% | 3% | 3% | 3% |
| Jul 2026 | 30.3% | 21.2% | 3% | 3% | 15.2% | 9.1% | 3% | 6.1% | 3% | 6.1% |
| Aug 2026 | 25.6% | 25.6% | 5.1% | 7.7% | 17.9% | 5.1% | 5.1% | 2.6% | 2.6% | 2.6% |
| Sep 2026 | 31% | 21.4% | 9.5% | 9.5% | 9.5% | 7.1% | 4.8% | 4.8% | 2.4% | 0% |
How has the Naki Labour Hire and People Passion comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Naki Labour Hire took it in January 2026, People Passion took it in February 2026, Naki Labour Hire took it in March 2026, People Passion took it in April 2026, Naki Labour Hire took it in May 2026, People Passion took it in June 2026.
- Across the 12 months ending September 2026, Naki Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 5.7% to 9.5%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 12 months ending September 2026, People Passion’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 11.4% to 9.5%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?
2 changes
In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.
In September 2026, People Passion lost share of searches among New Plymouth recruitment agencies in New Zealand, from 17.9% to 9.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naki Labour Hire’s and People Passion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naki Labour Hire
1 branded search term
- naki labour hire
People Passion
1 branded search term
- people passion
Other head-to-heads among New Plymouth recruitment agencies
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