Brandwave

How popular isNZ Labour Hire in search?

In August 2026, there were an estimated 1K branded searches for NZ Labour Hire in New Zealand which held steady over the last 11 months. NZ Labour Hire holds 5.7% estimated Share of Search among New Zealand new plymouth recruitment agencies and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff55.6%
  2. Adecco36.2%
  3. NZ Labour Hire5.7%
  4. Action Personnel1.4%
  5. Naki Labour Hire0.61%
  6. Recruitment 3600.39%
  7. Easy Jobs0%
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Which new plymouth recruitment agencies compete with NZ Labour Hire?

NZ Labour Hire against new plymouth recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, NZ Labour Hire. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoNZ Labour HireAction PersonnelNaki Labour HireRecruitment 360Easy Jobs
Oct 202560.1%32.1%5.4%1.7%0.45%0.2%0.05%
Nov 202559.7%32.6%5.4%1.5%0.51%0.2%0.05%
Dec 202558.7%34.4%4.9%1.4%0.32%0.19%0.06%
Jan 202657.1%34.5%5.3%2%0.79%0.25%0.05%
Feb 202659.4%32.8%5.5%1.3%0.66%0.2%0.05%
Mar 202655.1%36.8%5%1.7%1.1%0.38%0%
Apr 202655%36%6%1.8%0.84%0.34%0.06%
May 202656.2%33.2%7.8%1.6%0.81%0.33%0.05%
Jun 202656.7%33.2%7.7%1.5%0.62%0.24%0.05%
Jul 202655%37.3%5.5%1.3%0.43%0.32%0.05%
Aug 202655.6%36.2%5.7%1.4%0.61%0.39%0%
Sep 2026———————

  1. 1.OneStaff

    55.6%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.6 points

  2. 2.Adecco

    36.2%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  3. 3.NZ Labour Hire

    5.7%

    held 3rd · 1K estimated branded searches · +0.97% vs prior month · +0.2 points

  4. 4.Action Personnel

    1.4%

    held 4th · 260 estimated branded searches · +4% vs prior month · +0.1 points

  5. 5.Naki Labour Hire

    0.61%

    held 5th · 110 estimated branded searches · +37.5% vs prior month · +0.2 points

  6. 6.Recruitment 360

    0.39%

    held 6th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

  7. 7.Easy Jobs

    0%

    held 7th · 0 estimated branded searches · -100% vs prior month · -0.1 points

Compare search popularity between NZ Labour Hire and its closest rivals

How has branded search demand for NZ Labour Hire changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZ Labour Hire in New Zealand held steady, from 1.1K to 1K.
  • Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 7.8% in May 2026 and was lowest at 4.9% in December 2025.

How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55% to 55.6%.

  2. In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%.

  3. Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026.

  4. Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  5. Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

  6. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

How is NZ Labour Hire measured?

Brandwave collects information about searches that people make online using NZ Labour Hire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • nz labour hire
  • nz labour hire new plymouth
  • nzlabourhire

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How the Brand Demand Index is measured

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