Action Personnel vs NZ Labour Hire:Which is more popular by branded search in New Zealand?
In August 2026, NZ Labour Hire had more branded searches than Action Personnel among new plymouth recruitment agencies in New Zealand. NZ Labour Hire was estimated to have 1K branded searches compared to Action Personnel’s 260, and held a 5.7% Share of Search versus Action Personnel’s 1.4%.
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Which is more popular in search, Action Personnel or NZ Labour Hire?
Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Labour Hire, Action Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | NZ Labour Hire | Action Personnel | Naki Labour Hire | Recruitment 360 | Easy Jobs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 32.1% | 5.4% | 1.7% | 0.45% | 0.2% | 0.05% |
| Nov 2025 | 59.7% | 32.6% | 5.4% | 1.5% | 0.51% | 0.2% | 0.05% |
| Dec 2025 | 58.7% | 34.4% | 4.9% | 1.4% | 0.32% | 0.19% | 0.06% |
| Jan 2026 | 57.1% | 34.5% | 5.3% | 2% | 0.79% | 0.25% | 0.05% |
| Feb 2026 | 59.4% | 32.8% | 5.5% | 1.3% | 0.66% | 0.2% | 0.05% |
| Mar 2026 | 55.1% | 36.8% | 5% | 1.7% | 1.1% | 0.38% | 0% |
| Apr 2026 | 55% | 36% | 6% | 1.8% | 0.84% | 0.34% | 0.06% |
| May 2026 | 56.2% | 33.2% | 7.8% | 1.6% | 0.81% | 0.33% | 0.05% |
| Jun 2026 | 56.7% | 33.2% | 7.7% | 1.5% | 0.62% | 0.24% | 0.05% |
| Jul 2026 | 55% | 37.3% | 5.5% | 1.3% | 0.43% | 0.32% | 0.05% |
| Aug 2026 | 55.6% | 36.2% | 5.7% | 1.4% | 0.61% | 0.39% | 0% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Action Personnel and NZ Labour Hire comparison changed over the last 12 months?
3 findings
- NZ Labour Hire was ahead of Action Personnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Action Personnel’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 330 to 260.
- Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 5.4% to 5.7%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?
1 change
Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Action Personnel’s and NZ Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Action Personnel
3 branded search terms
- action personnel
- action personnel palmerston north
- actionpersonnel
NZ Labour Hire
3 branded search terms
- nz labour hire
- nz labour hire new plymouth
- nzlabourhire
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.